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HomeMy WebLinkAboutItem 17 - RFP 385-2012 Simpleview 11 M ! _ MEMO TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: BRUNO RUMBELOW, CITY MANAGER . 1 MEETING DATE: JULY 17, 2012 SUBJECT: APPROVAL TO AWARD RFP 385-2012, WEBSITE DEVELOPMENT&REDESIGN,WEB CONTENT MANAGEMENT SYSTEM, CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM, EMAIL MARKETING SYSTEM, SOCIAL MEDIA, E- COMMERCE SYSTEM AND HOTEL BOOKING ENGINE RECOMMENDATION: City Council to consider award of RFP 385-2012 to Simpleview for Convention &Visitors Bureau Website development and redesign, web content management system, customer relationship management system, email marketing system, social media, e-commerce system and hotel booking engine. FUNDING SOURCE: Funds for this purchase are available in account 115-44540-350-01 (Convention &Visitors Bureau/Professional Services) in the amount of$150,000.00. BACKGROUND INFORMATION: The Convention & Visitors Bureau website was last redesigned in 2006 by Imaginuity Interactive in the amount of$126,400. In 2005 there were 370,741 unique visitors to the website,www.grapevinetexasusa.com. This has increased to 1,410,816 unique visitors in 2011. The website is a vital marketing tool, especially when reaching out to the individual leisure traveler. In order to present Grapevine as the premiere leisure and convention destination that it is, we need to create a first-class site that will be a resource for visitors, meeting planners, group travel directors, tour operators and media. The new website will also include enhancements of Content Management System (CMS) and Customer Relationship Management (CRS) for the administrator interface. Request for proposals were taken in accordance with Texas Local Government Code Chapter 252.022. The Request for Proposal 385-2012 was issued for Convention & Visitors Bureau website development and redesign, web content management system, customer relationship management system, email marketing system, social media, e- commerce system and hotel booking engine. The RFP was opened publicly on April 3, 2012. Two firms submitted proposals, Simpleview and Collinson Media. Each firm presented to a committee of staff members. The committee then evaluated and ranked the firms which resulted in a tie. After meeting with a consultant, Troy Thompson, with Travel 2.0 Consulting Group, Simpleview was selected and a contract price was negotiated. The project is anticipated to be completed within 26 weeks. Staff recommends approval. EKIBS i pur^ t , r / 1 I , / I J i i 1 f i �� ���f�j��/�/ CIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 4' j.. r VNIORS a U Rrµ, I ,.I:ES?OUSE TO RFP#385-2012 uuuuuuuuuuuuuuuu w , � y y �a 117. !rl 1 Ij / ,f .�l ...... . .... . simpleview offers more expertise,sta bill tyand proven success than any other company in our field. Since 1991,simpleview has delivered destination with a web-based content management system— marketing expertise,technologies and interactive giving non-technical DMO staff the ability to easily marketing services to DMOs both large and manage vibrant,custom websites—and we became small across North America and beyond,from the first company to extend that integrated CRM/ Massachusetts to California,Oregon to Florida, CMS solution to sites optimized for mobile web. Canada to Australia. Through the years,we've designed and launched Early on,we understood that sound strategy more than 150 DMO websites—all powered by and the right technologies could transform how the simpleview CMS—and have implemented DMOs work,making them more effective in every simpleview CRM for 150+DMOs. aspect of sales,marketing,business analysis and With expertise built on working with more clients reporting. than any other company in our field,we help We were the first company to create a web-based DMOs succeed at every level,from long-range destination management system specifically to strategy to immediate,tactical solutions. help DMOs manage relationships with industry And while we've garnered numerous awards along partners,meeting planners,consumers,the media the way,putting our customers first has earned us and other vital contacts. the highest client retention record in the industry, We were also the first to integrate that system the honor we value most. I J / y /J f I� 1 1 i I // I I II ,I VIII I O / / i� / / I � � f / / / f I f / / / / / 1 / l / l / f / i w / 1 , r / / f / 1 r / / / 1 � a ....... .......... ffff financially strong.That strength allows ed � � � uskohire top talent,maintain best-in-class infrastructure ���/ �� f V,e,,% and continuallytap leading sources of industry intelligence. g Most importantly,it allows us to invest heavily WHO E ARF F in ongoing research and development.Our creativityand technical innovations lead the industry,positioning us for continued growth throughout North America and beyond. FOUNDED STRUCTURE OFFICE LOCATIONS LEADERSHIP w rvo �.. C r, r, r r , _ r r r r r ri r r r r rr/r �///rr% W H AT SE TS US-, A P A R.,T i several companies offer interactive marketing services to DMOs.Three key points separate us from �s the rest: rrr �r r STRATEGY& EXECUTION %u We are the only company to offer master planning plus the capabilities to realize the vision we help create. OLUTIONS DMO FOCUS By focusing exclusively on travel and tourism,we've gained a deeper DESTINATION MANAG EM E N T understanding of the challenges DMOs face.Our web-based CMS and SYSTEM (SIMPLEVI EW CRM): CRM technologies are tailor-made for DMOs,not adapted from tools Web-based destination management for other industries or one-size-fits-all systems.From sales force integrating sales,partner management automation to forecasting and reporting to content management, and CRM,email marketing,forecasting, they work the way our clients work. reporting and business analysis COMPLETE SERVICES WEBSITE DEVELOPMENT& We offer not only strategy and technology,but also creative design and CONTENT MANAGEMENT content development services,multimedia and more.We know what (S I M P LEV I E W CMS): makes for a great promotion just as we know which tools will best help Award-winning creative site designs our clients prove their value to stakeholders. backed by the industry's most advanced content management tools,including up 40+custom and integrated modules and �� �7J �� �� ����� widgets • Long-range planning • Flash,photography,video p, W E B S I T E MODULES • Website,mobile web and audio production & INTEGRATIONS: and kiosk-site design& • Content development Special offers,ratings and reviews,photo programming and maintenance: and video tours,calendar of events, editorial,blogs,enhanced integrated mapping,itinerary builder CRM Expertise,150+ listings,e-newsletters,ad and more implementations campaigns and more INTERACTIVE MARKETING Email marketing, • Technology and SERVICES: online promotions and interactive marketing From social media to search engine interactive campaigns audits optimization to consumer profiling- • SEO,pay-per-click • Advanced reporting and comprehensive services to management,link- analytics maximize your online marketing building and online media buying • Custom application REVENUE GENERATION: development Through online hotel and restaurant • Consumer profiling and reservations,national and local database enhancement • Website and data hosting advertisements through our Destination Travel Network and other e-commerce _. ........................................ ........... .... ..........III ,,.r,Y,,sur,��/��/',/�(�,/��, IV c-)P " ""'AONL P 0" F-"'S"N.4 . A I "A Our staff is comprised of accomplished experts within their areas of specialization,and every simpleview employee is dedicated to our mission of being the standard for integrated destination marketing solutions built on experienced leadership and meaningful relationships. Total Staff-101 STAFF Y DEPARTMENT simpleview CRM(Backend Database development and support) 20 Website Development&Support(Digital Publishing/widget/app&Design Execution/Build) 26 Website Design&Creative Services(Front End Website Design) 4 Search Engine Marketing(SEO) 11 Account Services(Account Managers,Project Managers) g Destination Travel Network(Advertising Operations) 5 Research&Development(CRM&CMS Development,Application/Widget Development) 8 Network Operations and IT(Hosting) 4 Finance&Administration 7 Marketing&Business Development g LOCATION STAFF BY Headquarters Tucson,AZ 91 Staff Satellite Locations San Diego,CA 3 Staff Dallas,TX 2 Staff Minneapolis,MN 1 Staff Flagstaff,AZ 15taff Aspen,CO 1 Staff Wilmington,NC 1 Staff Milwaukee,WI 1 Staff t 1 tt t t ti ! 1 t,. VVVV WEBSITE DESIGN & r�� See a detailed descriptioui /r i°r° ! o`sim leviewCMS DEVELOPMENT f� features and functionality, 1 ����/%/ in the appendix to this proposal A simpleview website begins with our understanding of your immediate and long-range goals and mapping those �� raj objectives to best-practices grounded in our two decades of experience working with DMOs. With the website plan in place,our award-winning creative team creates a custom design to elevate your brand while expertly addressing the requirements of interactive media,from information flow to audio and graphics optimized for the web. On the back-end,our sites are powered by simpleview CMS,the industry's most advanced content management system for creating,revising and managing website content. The system has 40+custom and integrated widgets,modules and extensions-more than any company in our industry-for leisure travelers,meeting planners,the media and others. i � f Veen , � . A®BOti PI M.fT9 RTAMP +mM fe�A41ME6'!!!A / r ,Jfna✓,f,n r�s�ifll irr/r� r// �F;1�74�,.-,:Vi13;NhH @i,.rr '//r,,/i, ,r j. wakia,,l ,: r w PORTFOLIO ........... ,--1 M �l jr - f � ti ¢ ✓ f: 1 P Y �w1.u*aa mH V li UI'Ny a 4 a r p N?' Wwww9 w�E+x 6VY . o tlnP�� r'rwur 1, I I! ..� r r ,. / IT IL � � / I ; r . ////// � , 19.i/lii//////,.//,.////////% S"'IMPLEVEW (,.-.MS L_ simpleview CMS is the destination marketing industry's most advanced content management system for creating,revising,managing and distributing web content.The system also has 40+custom and integrated widgets.modules and extensions-more than any company in our Meld-for leisure travelers,meeting planners,the media,members and others. Our system was built in-house from the ground up,and is continually evolving,through collaboration with DMO's. It is designed to work the way you work. We've invested thousands of hours and millions of dollars creating and evolving a flexible,scalable digital media platform designed for DMOs. 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AgkJ / STRATEGY APPROACIt-I € formalize business purpose,goals and requirements / �,x • establish objectives&expectations and identify roles define competitive set Y Y g anal ze audiences b rou pi ng / build personas; user definitions and usage scenarios „ ���� /�; • conduct usability testing and post analysis ��jj, • define necessary functional requirements ����� �� ������ �� • secure technical infrastructure,wireframe structure and sitemap • create information architecture and functional design �� j%//r�% • conduct creative brief • update site map based on user flow production • develop visual design • build front-end and server-side applications Lu • review site content,optimize for 5E0 • conduct usability testing refinement • perform quality assurance assessment • continue to revise information architecture as needed OL • move to live environment LU launch • final performance and load testing r rG/ 11111171 �i,l r 1 1, i„/ ri,// /..��i/i//�//,G,,,,r,////////.Gi„,./�iiii/��./,�i„�,,,�/�//i�i�/i��i✓r��///i//�i/„�/y%//G//%////////////////////„//O%//////O/O////////////////��/��G/iiii/ ,��,, MOBILE SITES Mobile sites include listings,events,offers,press releases,mapping and more,and are seamlessly integrated with the simpleview platform,so there's no need for DMOs to create or maintain two sets of content.Your mobile-optimized site is automatically generated using your existing data and content. 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AYport MrAce Alpho Inn V � ; / / j / j/ / // %O�%�%. // Our earliest successes were as a technology provider,inspiring a legacy of technical problem solving,tight network security li ,,.,1i ew and IT best practices that endures today. lox ALL YOU NEED UNDER ONE ROOF While we understand that some vendors bidding programmers,application developers,database for this project may need to outsource certain developers and in-house customer support staff. elements in the scope of work,we have the Not only does this streamline costs for our clients, experience,staff and technologies to execute in- it gives us full control over the quality that we,and house all of the requirements requested, our clients,demand, As a partner in your success,we employ sales and marketing strategists,interactive marketing experts,designers,content developers,website 1�1111i1�VVVVV,4 Illlllll�ii �li 6,��1 , �1t�L"L PR(D"JECT FUNDAMENTALS From attention to detail to outstanding service to ongoing client education and support,the elements we incorporate into every scope of work ensure that we consistently exceed client expectations. PROJECT MANAGEMENT & TICKETING SYSTEM ADMINISTRATION Clients always have access to qualified support Project management includes development staff and development resources.Emergency of complete implementation plans with clear issues are given the highest priority.We offer milestones and detailed timelines,client clients an online ticketing system for requesting conferences,day-to-day project administration, and tracking work.This system creates greater development of a system for open-issues tracking accountability while giving clients real-time and technology support during our initial information about work status. engagement. ACCESS AT EVERY LEVEL At simpleview,we're proud of our reputation as an accessible,friendly,honest,hard-working ' Y g team.In addition to project team managers, client care staff and lead developers throughout implementation and launch,clients interact with simpleview believes in our top-level executives at various stages,ranging not only providing 1 from the CEO,president and CFO during project the best products and negotiations to the CTO and C00 during scope services,but g clients ti d also educating � refinement. on the best uses of r technologies, ' TRAI N I NG & SU PPORT sales and marketing For simpleview CRM implementations we strategies and the . _ .......... ... .. .... .......: __.:... provide training sessions via webinars led by the evolving landscape of Each year,simpleview also simpleview CRM experts.We then provide 2 full travel and tourism.Much hosts the Summit, p xP p of our client education is a three-day educational days of on-site training before launching CRM. accomplished through event designed to keep our i .._ clients ahead of the pack Website{simpleview CMS}implementations also in destination sales and `' include extensive training sessions via real-tune marketing..;� ��� g.In addition to webinars led by simpleview CMS experts.After a hands-on training to help bsi launches we provide a 30-day transition DMO teams make the we to , p y ��- most of simpleview CMS period for clients to identify any site issues or and simpleview CRM abnormalities.Assigned production teams will technologies,we offer formal on-site training, presentations on best- work with the DMO staff throughout this period to webinars,client forums practice email marketing, quickly resolve any concerns. and ongoing marketing enhancing website content, communications. leveraging social media and Note that clients also have access to our online more. users'forum and webinars and document library, PROJEC11*, TIMELINE DMO website and CRM implementations are intensely collaborative tasks,with deliverables and deadlines on both sides.We can often complete a web+CRM project closely paralleling the sample timeline below. Please note,however,that many factors—including design approvals,quality of CRM data and other project elements—determine the final timeline for each engagement. / / 1 r; %%%��� j // 1 Phase 1:,sit „Strucfur�and Design' Project Kickoff Call/DMO to receive Design Brief&Collateral Checklist Week 1 - _ Site Architecture Development Weeks 2-3 DMO has provided completed Design Brief and Branding Assets/Creative Brief Conducted { Week 4 Content Collection Begins/Design in Progress Week 5 Design Comps posted to Extranet for Client Review/Design Revisions Weeks 9-11 Content Collection Complete/Final Design Written Approval Week 11 Access provided to ticketing system,user forum,knowledge base and recorded webinars Week 11 °Phase 2;;Productiorn Design Cut-up and Navigation Set-up Weeks 12-13 Content build in CMS and supporting web applications,Integration with CRM and begin CMS training Weeks 1349 Phase'3:Test n &'Launch= - - _.__--- .,,,�-= simpleview QA Testing Weeks 20-21. Client review and approval of site Week 21 Launch website Week 22 r � fl V / I / Kickoff Call-Introduce team and process I Week 1 Discovery/Data Source Identification �k 2 ....... Initial Data Import-Import/Map all data into CRM system Weeks 3-8 . . .... - - —._.......... CRM Pre-Training Webinar to provide initial training and review imported data for accuracy Week 8 ... ... _.-_.— - —.__ Feedback Loop; -Client testing/review -Provide comments on data import/mapping accuracy Weeks 8-11I. -Provide configuration,report and tempate requests Finalize Data I Week 1 1 Final Data Import and CRM Launch/Onsite CRM Training Week 12 Access provided to ticketing system,user forum,knowledge base and recorded webmars Weeks 12 REFERENCES We know that our strategies,technologies and interactive services have changed the way our clients work,making them more successful in every aspect of sales,marketing and reporting.But don't just take our word for it—take theirs. Visit Pittsburgh Asaka Narumi,Web Marketing Manager 412.325.0293 - asaka.narumi0visitpittsburgh.com Fifth Avenue Place, Suite 2800 �� iii�, 'i ," 120 Fifth Avenue Pittsburgh,PA 15222 Visit Salt Lake Scott Beck, CEO f i 801.534.4911 • sbeckOvisitsaltlake.com 90 South West Temple Salt Lake City, UT 84101 Different by Nature. Tampa Bay&Co. Steve Hayes,Executive Vice President 813.223.1111 x151 a shayes@visittampabay.com 401 East Jackson Street, Ste 2100 , Tampa,FL 33602 & c o m P w y Greater Fort Lauderdale CVB greater Francine Mason,VP of Communications FORT LAUDERDALE 954.765.4415 - fmason __broward.org CONVENTION a VISITORS U 100 E. Broward Blvd., Ste. 200 uy,rar Fort Lauderdale,FL 33301 OUR CLIENTS We currently represent 200+Destination Marketing Organizations throughout the United States and beyond. Our current client list with links is available on our website at www.si=leviewinc.com/our-work/client-list. Alaska Travel Industry Association Fort Myers/Lee County VCB Albany County CVB Fort Worth CVB Albuquerque CVB Frankenmuth CVB Alexandria CVA Go Wichita Alpharetta CVB Grapevine CVB Ann Arbor Area CVB Greater Boston CVB Annapolis&Anne Arundel County CVB Greater Des Moines CVB Arlington CVB Greater Fort Lauderdale CVB Asheville CVB Greater Hartford CVB Aspen Chamber Resort Association Greater Houston CVB Athens CVB Greater Lansing CVB Austin CVB Greater Louisville CVB Bakersfield CVB Greater Madison CVB Battle Creek./Calhoun County VCB Greater Raleigh CVB Beaumont CVB Greater St.Charles CVB BestCities Greater Wilmington(DE)CVB Bloomington,MN CVB Gwinnett CVB Bloomington/Monroe County CVB Hamilton County CVB Boulder CVB Hawaii VCB Brunswick&the Golden isles of Georgia Hendricks County t-VB Bucks County CVB Heritage Corridor CVB Buffalo Niagara CVB Heritage Trail Butler County VB Hershey Harrisburg Regional Visitors Bureau Cabarrus County CVB High Point CVB Casper Area CVB olland Area CVB Central Pennsylvania CVB Huntsville/Madison County CVB Chandler,Arizona Tourism Office Irving CVB Charleston Area CVB Jefferson CVB Charlottesville Albemarle CVB Jersey Shore CVB Chesapeake Conventions&Tourism Juneau CVB Cheyenne Area CVB Kissimmee CVB Chicago Convention&Tourism Bureau,Inc. Kosciusko County CVB Chicago Southland CVB LA INC. City of Buena Park/Buena Park CVB LaGrange County CVB City of Lancaster Laguna Beach VCB Cobb Travel and Tourism Lake Charles/Southwest Louisiana CVB Columbia Metropolitan CVB Lake Chelan Chamber of Commerce Columbus Indiana Visitors Center LaPorte County CVB Cumberland valley Visitors Bureau Las Cruces CVB Dallas CVB Las Vegas CVA CVB of Dunwoody Laurel Highlands Visitors Bureau CVB of Southern Pines&Aberdeen Area Lewisville CVB Dayton/Montgomery County CVB Lexington CVB Delaware Tourism Office Long Beach Area CVB Destination DC Macon CVB Destination Irvine Malaysia Convention&Exhibition Bureau Elkhart County CVB Mammoth Lakes Visitors Bureau Experience Grand Rapids Marshall County Tourism Fairfax County Convention and Visitors Corporation Mat-Su CVB Flagstaff CVB Melbourne Convention+Visitors Bureau a Mesa CVB St.Petersburg/Clearwater CvB Metropolitan Tucson CVB Steamboat Springs Chamber Resort Association,Inc. Milledgeville-Baldwin County CvB Stevens Point Area C-VB Mississippi Gulf Coast CVB Sun Valley Ketchum CVB Mobile Bay CVB Tampa Bay&Company Mono County Temecula Valley CVB Monroe County Sports Commission Tempe Tourism Office Monterey County CVB The Cascade Highlands Napa Valley Destination Council Tourism Abbotsford Nashville CvB Tourism Kelowna Natchez CVB Tourism Red Deer New Orleans Metropolitan CVB Tourism Richmond Northern Indiana Tourism Development Commission Tourism Toronto Northern Kentucky CVB Tourism Vancouver NYC&Company Tourism Victoria Oklahoma City CVB Travel Alberta Omaha CVB Travel Lane County Oxnard CVB Travel Portland PA Route 6 Tourist Association Tri-Cities VCB Paducah McCracken County CvB Tri-Valley CVB Palm Beach County CVB Tulsa CVB Palm Springs Desert Resorts CVA Utah Office of Tourism Park City CVB Utah valley CVB Pennsylvania Dutch CVB Valley Forge CVB Pensacola Bay Area CVB Vancouver USA Regional Tourism Office Peoria Area CVB Ventura VCB Philadelphia CVB Visit Anchorage Pocono Mountains Visitors Bureau Visit Baltimore Porter County CVB/Indiana Dunes Visit Corvallis Positively Cleveland CVB Visit Eau Claire Potter County Visitors Association Visit Lake Norman Princeton CVB Visit Newport Beach Inc. Providence Warwick CVB Visit Orlando Richmond Metropolitan CVB Visit Pittsburgh Riverside CVB Visit Salt Lake Roanoke Valley CVB Visit Spokane Rochester CVB VisitRochester Rockford Area CVB Warren County Ohio CVB San Antonio CVB Washington County Visitors Association San Diego CVB Williamson County CVB San Francisco Travel Association York County CvB San Juan Islands Visitors Bureau Ypsilanti Area CVB San Luis Obispo VCB Santa Barbara CVB Santa Clara CNT OTHER TRAVEL &TOURISM Santa Fe CVB ORGANIZATIONS Santa Monica CVB Saratoga Springs Convention&Tourism Bureau BC Lodging&Campgrounds Association Scottsdale CVB Canadian Hotel&Lodging Associaton Shreveport Bossier County Convention&Tourist Bureau Hawaii Convention Center Sitka CVB Irving Convention Center Solvang CVB Mickey Schafer&Associates,LLC Sonoma County Tourism Bureau Ohio Travel Association South Bend/Mishawaka CVB Palm Beach County Convention Center South Shore CVA Rocky Mountain Getaways;LLC South Walton Tourism Development Council Tucson Airport Authority Southern Ocean County Chamber of Commerce �, 1111 1111 I 11 �n u•M � TECHNICAL ,SPECIFICATIONS ""C r simpleview provides professional website and data hosting at a Tier 1 data facility to support our client, including security measures and traffic analysis by APPLICATION I M P L E M E NTAT I O N industry leader Google and omniture when requested. INFRASTRUCTURE DESIGN REQUIREMENTS For all our technology implementations,simpleview uses separate environments for any required APPLICATION INFRASTRUCTURE development,staging and production.As needed, we can provide network design documents of our SOFTWARE ARCHITECTURE REQUIREMENTS production environment/data center.When not simpleview employs logical tiers for all products to hosting applications,we provide requirements and separate presentation layers from business logic and data recommendations on software and hardware. components. HARDWARE ARCHITECTURE REQUIREMENTS WEB APPLICATION SECURITY WITHIN THE simpleview maintains web/application servers and SQL. SOFTWARE DEVELOPMENT LIFE CYCLE servers in separate subnets for security and recommends Because simpleview offers mature products already in this model for onsite hosting.If we are not providing use,we anticipate some custom development.Should the hosting,our systems require MS SQL,Server 2008 or need arise,our veteran development environments are higher for the SQL,database and ColdFusion 9 or higher protected by thorough security measures. for the application server. PERFORMANCE TESTING ACCESSIBILITY simpleview regularly performs internal load and performance tests. simpleview site designs are always developed to comply with WX WCAG1,WCAG2(WAI)and Section 508 SYSTEM AND INFRASTRUCTURE accessibility guidelines. DOCUMENTATION simpleview can provide documentation as required for our existing development and staging environments. APPLICATION ESI simpleview has built role-based security into all our technologies.We validate query strings using strong type validation to prevent injection attempts and use IDS devices under firewalls for further protection. N,FWOR1'*'-'.. OPERAT 110�NS, D!EASTER RECOVERY PLAN DATA INTEGRITY Here at simpleview we place the integrity of client data and our developed data at the highest level of importance in our disaster recovery plan.With that we have established the following efforts to ensure that data is always as safe as possible. DEVELOPMENT In our development environment we have multiple development servers that store and host our data for testing and development purposes.This data is backed up daily to a Network Storage device which is configured with RAID 5 to ensure no data loss due to disk failure.Our daily incremental backups are supported by Volume Shadow copy,which takes several snapshots of the data throughout the day,allowing our developers to recover a file or folder to a specific Point in p p i � time ve ry easily.In the event of a server failure we are able y to recover data from the most recent backup onto another server allowing our dev teams to continue working on existing projects.We utilize MS SQL for our database back-end.The databases are backed up in full weekly with daily incremental backups and transaction log snapshots throughout the day.These database backups are stored on a direct attached storage device at our office complex to ensure ready access to the data for recovery. PRODUCTION Ill E T In our production environment we have multiple web and SQL servers running and serving our live data.All of these are configured with RAID5 to allow for single drive failure without the loss of data.All web servers utilize Volume Shadow Copy to take periodic snapshots of data to ensure that we are able to immediately recover any inadvertently overwritten or corrupted file.All data is backed up daily on a redundant Storage Area Network.This data is synchronized several times during the day to ensure that we have a recent copy of production data on hand and available at all times. We utilize MS SQL.for our database back-end.The databases are backed up in full weekly with daily incremental backups and transaction log snapshots taken every hour.This data is stored on an isolated SAN in the data center.All our web servers are built into a redundant and failover network to ensure maximum uptime,in the event of a primary server failure,the transactions are migrated to a standby server that will continue to manage the site and serve data while the primary is repaired or replaced.This is an automated process and occurs very quickly. NETINORIC OPS. DISASTER RECOVERY PLAN PHYSICAL SECURITY Our data is warehoused in a Concrete reinforced building with the following security features: • Perimeter Razor wire • Perimeter monitored security cameras • Bio Scan access • Pin Key Security access • Interior motion sensors Interior monitored cameras • Combination lock/key lock server racks REDUNDANCY FOR POWER AND NETWORK THE FOLLOWING ARE IN PLACE: • Redundant power provided from two city grids • Battery backup with sufficient battery life for 30 min on emergency power for all equipment • Onsite diesel generator(Tested monthly) • On Call 24 hour a day 7 day a week diesel fuel delivery service Dual vendor neutral OC-3 Data lines on separate physical routes to the datacenter HARDWARE/SOFTWARE Our network is protected by an enterprise class firewall: • Network Area Translation(NAT) Multiple DMZs possible Integrated Deep Inspection firewall for application-level attack protection for Internet-facing protocols, applied on a per-policy basis • Integrated Web filtering to set policies on corporate Web use,increase overall productivity,and minimize liability associated with misuse of company resources • Denial of service protection to protect against more than 30 different attacks,both internal and external • High-availability capabilities to minimize the potential for a single point of failure • Dynamic routing support to reduce reliance on manual intervention to establish a new route Policy-based management for centralized,end-to-end life-cycle management SSL VPN Access is strictly regulated and monitored: Advanced endpoint security: • Second-level bullet point • Posture assessment,policy enforcement,and remediation: • IPSec-enabled network admission control(NAC)uses the network infrastructure to enforce security policy compliance on all devices seeking to access network computing resources. • Multiple gigabit L2 switches to manage the routing of IP traffic • Segmented network traffic on two subnets • Antivirus-Grisoft AVG anti-virus • Anti-Virus:protection against viruses,worms and trojans • Anti-Spyware:protection against spyware,adware and identity-theft NETWORK OPS. DISASTER RECOVERY PLAN • Anti-Rootkit:protection against hidden threats(rootkits) • Server configured using Microsoft best practices Servers monitored using IPMonitor and Spiceworks network monitoring tools RECOVERY PLANS When possible the desire is to recover data as rapidly as possible and ensure that the redundancy systems have kicked in and determine the need for intervention. Secondary to that,if there is a system failure,recover data as rapidly as possible to either a standby server or to a server of equal capability to ensure that clients web presence remains online. 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