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Home My WebLink About2023-06-15 Regular MeeetingCITY OF GRAPEVINE, TEXAS GRAPEVINE CONVENTION & VISITORS BUREAU BOARD OF DIRECTORS MEETING Thursday, June 15, 2023 — 8:00 a.m. CVB Headquarters Boardroom 636 S. Main Street Grapevine, Texas �I, 1. Call to Order 2. Citizen Comments Any person who is not scheduled on the agenda may address the Convention & Visitors Bureau Board under Citizen Comments or on any other agenda item by completing a Citizen Appearance Request form with staff. A member of the public may address the CVBB regarding an item on the agenda either before or during the Board's consideration of the item, upon being recognized by the Board Chair or upon consent of the CVBB. In accordance with the Texas Open Meetings Act, the CVBB is restricted in discussing or taking action during Citizen Comments. 3. Introduction of Incoming Liaison — Council Member Leon Leal Recognition of Service — Council Member Sharron Rogers 4. New Employee Introduction 5. Approval of Minutes 6. Sales & Marketing Report A. National Travel and Tourism Week B. IPW Report C. Meeting Planner FAM Report 7. Ongoing Business A. Main Street Fest Update B. July 0' Update C. Visitor Shuttle Update 8. New Business A. Christmas Capital of Texas Preliminary Plans 9. Hotels / Attractions / Activities A. New Businesses coming to DFW Airport B. Meet a Mermaid SEA LIFE C. NewcrestImage Coury Venture 10. Adj ournment If you plan to attend this special public meeting and have a disability that requires special arrangements at the meeting, please contact the Grapevine Convention & Visitors Bureau at (817) 410-3185 at least 24 hours in advance of the meeting. Reasonable accommodations will be made to assist your needs. In accordance with Texas Government Code, Chapter 551.001 et seq, Acts of the 1993 Texas Legislature, the Grapevine Convention & Visitors Bureau Advisory Board Meeting agenda was prepared and posted on this the 9th day of June, 2023 by 5:00 p.m. cky Roberson Executive Assistant The Grapevine Convention & Visitors Bureau Board of Directors met in Regular Session on Thursday, June 15, 2023 at 8:00 a.m. at the Stephen W. Stinson Boardroom of the Grapevine Convention and Visitors Bureau, 636 S. Main Street, Grapevine, Texas with the following persons in attendance: Joe Szymaszek Mark Terpening Dan Weinberger Cyxtki2 B12Akexski;m Debi Meek Chuck Pacioni Mike Oakley 1r;j ijljil�lli� Paul W. McCallum Executive Director Leigh Lyons Managing Director of Sales, Marketing & Communications Becky Roberson Assistant to the Executive Director Sharron Rogers Council Member Leon Leal Council Liaison M CALL TO ORDER Council Member Sharon Rogers was recognized for her fifteen years of devoted service to the Convention and Visitors Bureau. Council Member Leon Leal was also recognized as the fipmmmyl• i APPROVAL OF MINUTES Motion by Dan Weinberger and seconded by Mike Oakley, the minutes from the May 18, 2023 meeting were approved. AETFEIT]PLO1-'rE1-Mr TROD11ICTIOR Paul W. McCallum introduced Emily Mead as the Sponsorship Sales Manager. SALES AND MARKETING REPORT Mrs. Lyons shared that National Travel and Tourism Week, celebrated May 7 — 13, was recognized by Mayor William D. Tate and the City Council with a proclamation that was presented at the Council meeting held on May 2 to honor Grapevine's Hospitality Industry. Members of the CVB Team put together a flyer that shared statistics on the far reaching impact of tourism in Grapevine and those were delivered to hotel partners along with a personal note of gratitude and small tokens from various Main Street merchants. The Visitor Information Center offered complimentary tower tours at Grapevine Main during that week, as well. On May 12, Visitor Center Staff participated in a Travel Rally Day event held at the Travel Information Center in Denison to promote Grapevine. Multiple social media posts and a press release went out honoring our local Hospitality Industry. IPW was in San Antonio May 21-24. Staff, stakeholder partners, and community leaders traveled to San Antonio to represent Grapevine. Heather Egan, Director of International Sales and Leisure, hosted more than fifty travel trade and media representatives from Germany, Netherlands, Canada, UK, Sweden, Australia and Mexico both pre and post IPW. During IPW she hosted thirty appointments with tour operators to better enhance tours that currently include Grapevine and those that are looking at adding Grapevine. Elizabeth Schrack, Director of Communications, met with multiple media outlets to promote Grapevine. On May 24, Travel Texas hosted a closing event. Our team partnered with Meow Wolf in an engaging and high energy activation that garnered rave reviews. Mrs. Lyons closed by sharing that during the 391h Annual Main Street Fest - a Craft Brew Experience presented by Bank of the West, the Sales Team hosted nine meeting planners FAMs and are now actively working three leads. ONGOING BUSINESS ' Mr. McCallum then reported an overview of the 39th Annual Main Street Fest - a Craft Brew Experience presented by Bank of the West. He expressed his gratitude for each sponsor, partner, civic organization and volunteer. He also spoke to the dedication of the Festival Co Chairs, Barney and Claudine Annis and praised their dedication in both preparation and servi throughout Main Street Fest. It was reported that more than 7,800 festival guests utilized Trinity Metro TexRail. Those riders received a two dollar discount on festival admission. Grapevine shuttles served guests by offering complimentary rides to and from Grapevine Library and Grapevine Mills Mail. The Craft Brew Experience, sponsored by Karbach Brewing Company, moved to the Cotton Belt Depot District to better accommodate the large number of guests. The Craft Brew Experience highlighted fifty breweries from fifteen states and one hundred individual brews. Liberty Park Plaza was the site of Taste of Texas, Brews of the Lone Star State, sponsored by Gaylord Texan Resort. This new and ticketed event boasted specialty Texas brews only available within that activation, live music, and a VIP area. Hop and Sting Brewery sponsored the Town Square Gazebo Stage and had a variety of musical guests. The Main Stage, sponsored by Arca Continental Coca Cola Southwest Beverages showcased headliners Little Texas and Vertical Horizon among others. The food selection was larger and more varied than ever before. Festival guests coulit, experience Greek, Caribbean, African, Mexican and more. The new Brews and Bites workshop, sponsored by Shannon Brewery and supported by Main Street Bakery taught patrons how to pair signature brews with a variety of foods. An internationally known cicerone and author from the United Kingdom, Melissa Cole, was in festival. Family events and activations specific to children were present throughout festival grounds. An exciting addition was the rock climbing wall which was a collaborative activation with Parks and Rec on Wall Street. Chicken N Pickle hosted an installation of pickle ball courts on Hudgins Street and hosted many games including a Brew in Hand event which proved quite popular. and activities by Legoland and Peppa Pig. Staffing for Kid Zone was provided by two community partners, 121 Community Church and Paycom. There was a kid -centered circus workshop which taught the youngest of festival guests simple circus tricks. House of Shine showcased a Young Entrepreneurs Market where young business owners sold their goods. Meow Wolf had on traveling activation that walked throughout festival grounds greeting guests. They also partnered with the Grapevine Art Project and promoted individual artists showcasing their work at Foust Funeral. More than twenty civic, service and school organizations participated. The estimate is that there were over six thousand hours logged by volunteers. The Volunteer Appreciation Dinner had a robust turnout. The rain on Friday benefited merchants on Main Street as it pushed guests off of the street ad into shops and restaurants. Merchants reported strong sales with two wineries reporting record -breaking festival sales. Vendors on the street confirmed that sales were robust enough both Saturday and Sunday to make up for any perceived loss from Friday. An overview of July 4' Independence Day activities was presented. The Fireworks Extravaganza at Grapevine Lake and the concert at Liberty Park Plaza by the Southwest Bluegrass Club, along with other complimentary activations were highlighted. =FT ITTUFFIT - - L 6! - 4 reITNTY20TIPMT has been very successful. The summer specific schedule and three routes were reviewed. 23Z�� Mr. McCallum shared an update on the Christmas Capital of Texas. In February CVB Staff debriefed with other departments within the city and identified specific areas for further study, In April another meeting was held to focus on a plan to create a consistent theme along the entirety of Main St. A potential plan to add an additional drone show was shared by Parks & Rec. This third show would ideally be at City Hall in an effort to bring a balance to Main St. CV`B Staff is in the process of taking a deep dive into North Pole Express. The goal is to make - accessing the depot platform simpler. In addition, a plan for enhancing the preboarding experience with lights and music is in review. There is also discussion on adding more retail experiences in the North Pole Village. Peace Plaza Ice Rink will return to Grapevine Main Plaza, along with the live Christmas tree. Initial plans include adding more performances to take place at Peace Plaza Ice Rink. As the Christmas Capital of Texas continues to grow, there is also a plan to increase the funds into outer markets for marketing and promotion. Finally, CVB Staff has committed that Christmas HOTELSYATTRACTIONS/ACTIVITIES Mrs. Lyons shared a few of the recent happenings in Grapevine. Dallas Fort Worth International Airport is in the process of opening four new businesses. SEA LIFE Aquarium hosted Meet a Mermaid activations where guests had the opportunity to meet a mermaid and have a mermaid makeover. NewCrestlmage joined a venture with Coury Hospitality and now owns a stake in Hotel Vin. Chairman Szymaszek shared that Meow Wolf will open on July 14 with tickets already on sale. He added that Arhaus Loft is set to open at Grapevine Mills Mail on June 30 with the North Face Outlet, Pandora and Hey Dude Outlet following soon after. ADJOURNMENT "I'll, 111 •. 11 Cal 'i PPt Eg '.3is. J L?- Motion: Sharron Rogers Second: Leon Leal Approved 7-0 Becky Roberson Executive Assistant F-IN'T'.07NO Joe'zr naszek