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HomeMy WebLinkAbout1995-03-23 Regular Meeting CITY OF GRAPEVINE, TEXAS GRAPEVINE CONVENTION & VISITORS BUREAU BOARD OF DIRECTORS MEETING THURSDAY, MARCH 23, 1995 11:30 A.M. AGENDA POI I. CALL TO ORDER II. APPROVAL OF MINUTES FROM FEBRUARY 24, 1995 MEETING III. OLD BUSINESS A. UPDATE HOTEL DEVELOPMENT STUDY B. UPDATE LIBERTY PARK PLAZA C. OTHER IV. NEW BUSINESS • A. INTERPRETIVE VISITOR CENTER B. INCREASED SERVICE LEVELS C. OTHER V. SALES AND MARKETING REPORT VI. EXECUTIVE DIRECTORS REPORT VII. ADJOURNMENT STATE OF TEXAS COUNTY OF TARRANT CITY OF GRAPEVINE MINUTES The Grapevine Convention & Visitors Bureau Board of Directors met on Thursday, March 23, 1995, at the Grapevine Convention and Visitors Bureau, One Liberty Park Plaza, Grapevine, Texas at 11 :30 a.m. with the following persons in attendance: i Don Bigbie Chairman Warren Dearing Board Member Nancy Reams Board Member Bruce Crouch Board Member Gary Blagg Board Member Dave Givens Board Member Phil Parker Board Member Peggy Britt Board Member Greg Saunders Board Member C. Shane Wilbanks Council Liaison Paul W. McCallum Executive Director Fran Fairchild Dir. of Marketing & Sales Absent: Trent Petty City Manager CALL TO ORDER Don Bigbie, Chairman, called the meeting to order. APPROVAL OF MINUTES A motion to approve the minutes form the February 24th board meeting was made by Nancy Reams; seconded by Gary Blagg. Motion carried. OLD BUSINESS PFK Study: The hotel study is underway. The principles involved in the project are working locally and around the country. The first report is due to us the second week in April. The final report is due in June. Liberty Park Plaza: The fountain project is in progress. Designers are working on changing the concept from a spring to a pedestal style fountain. We should have drawings by the next board meeting. NEW BUSINESS Interpretive Visitor Center: At the last board meeting, Mr. McCallum requested that we bring ideas to the table this meeting to get input and thoughts. The idea of =� s!- 4" Board of Directors Meeting ' � March 23, 1995 Page 2 of 3 OLD BUSINESS cont. (re 0 the Interpretive Visitors Center is that it be an attraction itself. It should not only draw visitors that are already here, but be a factor in visitor's decisions on what they 0 will see while they are in the Metroplex. It should educate people already restricted to the 114 and 121 highway corridors to make the drive into Grapevine's Historic Districts. Mr. McCallum opened this up for discussion. The board suggested that it needed to be unique and multi-purpose, more than just a visitor center, and located I on 114. The board expressed how it needed to promote Grapevine's heritage and attractions, family and children. It was suggested that we find out what makes other 0 visitor centers successful. People need a reason to stop at the visitor center, then they can be educated on all of the attractions, accommodations, shopping, and dining. It was pointed out that people who stay here on business need something to do. 111 Grapevine also needs attractions to lure hotel guests from Dallas and Fort Worth. Greg Saunders pointed out that we need to think future. The depot capital project is to attend the immediate needs for a visitor center. After discussion, Mr. Bigbie asked ' that the board review the concept one more time at the next board meeting. III Increased Service Levels: There is an existing need to add a staff. Convention Center is way ahead of projections and needs an Events Coordinator to cover existing go meetings business and in-house sales. Cost of this salary will be covered by the extra sales revenue and the decrease of part-time staff. A motion to approve the new staff 11 position was made by Phil Parker; seconded by Warren Dearing. A Palace Theater Director is needed. We are not driving the revenue potential and utilizing what it can do for Grapevine. To better serve groups it is necessary that the Foundation manage kin III the facility. The Palace Theater Director would manage, book acts, market, and take a responsible role in the Heritage Center. This person would report to the Director of Marketing and Sales through the Foundation Director. Cost of this position would be IIIcovered by increased group bookings and theater revenue. A motion to approve the position was made by Gary Blagg; seconded by Bruce Crouch. III SALES AND MARKETING REPORT New Vintage Festival: Fran Fairchild announced the new partnership with La IMadelaine. Main Street Days: The check-in for the 2nd annual beard growing contest was today. IPublic Relation: "Up all night with Rhonda Shear" did some filming of the show in Grapevine. IIIConvention Center: Bookings and revenues are there. More traffic than ever before. llih'i I Board of Directors Meeting March 23, 1995 Page 3 of 3 SALES AND MARKETING REPORT cont. Chicago Promotion: We did thirteen sales calls. Generated hot leads every day. Feedback was positive. New York Promotion: Staff increased sales calls by 50%, up from 24 to 37 sales calls. There were 81 meeting planners at the event. Gary Blagg said the professionalism was outstanding. Staff was great. C. Shane Wilbanks commented on how it improves each year. Greg Saunders commented that there was potentially $3.1 million worth of business at the event for the Hyatt. He also noted that they were about to book $1 .2 million of it. EXECUTIVE DIRECTORS REPORT Mr. McCallum reported that a study is being conducted by National Service Research to determine if there is transportation needs between Grapevine's retail and restaurants and the north Airport hotels and the Airport terminals. '' Mr. McCallum requested that a time be discussed for the next meeting. It will be held April 20th at 6:30. ADJOURNMENT Warren Dearing made a motion that the meeting be adjourned. Motioned was seconded by Nancy Reams; motion carried. Attest Date