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HomeMy WebLinkAbout1997-03-20 Regular Meeting CITY OF GRAPEVINE, TEXAS GRAPEVINE CONVENTION & VISITORS BUREAU BOARD OF DIRECTORS MEETING Thursday, March 20, 1997 - 11:30 AM WALLIS BUILDING, ONE LIBERTY PARK PLAZA AGENDA I. CALL TO ORDER H. APPROVAL OF MINUTES FROM FEBRUARY 20, 1997 MEETING III. OLD BUSINESS A. NEW VINTAGE FESTIVAL UPDATE B. NEW YORK SALES PROMOTION RECAP (lore IV. NEW BUSINESS V. SALES AND MARKETING REPORT VI. EXECUTIVE DIRECTORS REPORT VIII. ADJOURNMENT C STATE OF TEXAS COUNTY OF TARRANT CITY OF GRAPEVINE MINUTES The Grapevine Convention & Visitors Bureau Board of Directors met on Thursday, March 20, 1997 at the Wallis Building, One Liberty Park Plaza, Grapevine, Texas with the following persons in attendance: Don Bigbie Chairman Phil Parker Board Member Gary Blagg Board Member Bill Brink Board Member Colin Ankersen Board Member Kathee Livengood Board Member Gayle Hall Hemingway Board Member Warren Dearing Board Member Paul W. McCallum Executive Director George Kakos Director of Sales & Marketing Jerry Pittman Council Liaison Absent: Steve Trent Board Member (kw Wanda Blagg Chamber Liaison Trent Petty City Manager CALL TO ORDER Mr. Bigbie called the meeting to order. APPROVAL OF MINUTES A motion to approve the minutes from the February 20, 1997 Board Meeting was made by Bill Brink; seconded by Kathee Livengood. Motion carried. OLD BUSINESS New Vintage Update- Mr. Kakos reported that preparations for the New Vintage Festival was progressing well. The Blessing of the Vine will be held at LaBuena Vida. He said Thursday and Friday events would include wine tastings and the "Great Taste of Grapevine," which is sponsored by the Grapevine Chamber of Commerce. The Brunch will feature all female chefs. Shuttles will be offered to the Winery Tasting Rooms, hotels and the Main Street District. An art show will also be added to coincide with the dedication of the Night Watchman Statue at City Hall on Saturday night. Board of Directors Meeting March 20, 1997 Page 2 of 3 New York Sales Promotions- Mr. Kakos reported that the sales team made 20 calls in Connecticut, White Plains and Terrytown, New York. A total of 41 meeting planners and 18 travel, food and wine writers attended the promotions. He said the number of no shows was of some concern and research was being done on ways to decrease the no shows. There are 18 potential hot leads for the hotels and 8 candidates for future familiarization tours as a result of the sales efforts. Mr. McCallum commented that moving the event to another location offered an opportunity to re-energize it. Bill and Kathrine Brink made a very positive impression with their representation of the Wine Pouring Society. Mr. McCallum reported that the Wine and Food Writers Luncheon had 9 representatives from publications such as Wine Enthusiast, Food & Wine, Wine Spectator, Ladies Home Journal and Woman's Day. NEW BUSINESS Mr. McCallum stated that the communications, public relations and advertising programs for the CVB were being re-evaluated. He said an option that was being explored, was to create a position to assist the Communications Director and to run the advertising program on an in-house basis. The present advertising agency would be kept on line as the agency of record. Discussion followed. It was the general consensus of the Board to proceed with bringing the advertising program in-house. SALES AND MARKETING REPORT Mr. Kakos gave the following report. - Javier Rodriguez recently conducted three motor coach tours. - The CVB would be participating in the Successful Meetings trade show in Richardson later in the month. - Karen Conway from the West End was recently hired as Director of Marketing for the Grapevine Mills project. Mark Gillary was named new Sales Manager for the Super 8. - Grapevine purchased an ad in the new Texas Travel Guide which has a distribution of 1 million. Board of Directors Meeting March 20, 1997 Page 3 of 3 SALES AND MARKETING REPORT (cont.)- - American Airlines in flight magazine American Way published an article on the Delaney Vineyard. EXECUTIVE DIRECTORS REPORT - Mr. McCallum was invited by American Airlines to join their representatives in Washington D.C. at the Travel Industry Association's Unity Dinner. - A site visit with the Potomic Mills marketing representatives was recently conducted. - Grapevine will be participating in National Tourism Week, hosting two events on May 6. One event includes a promotion on the Tarantula to the Stockyards with the focus on tourism support elements. The other is the Dallas/Fort Worth Area Tourism Council's Tourism Awareness Promotion at Delaney Vineyards. - This summer Grapevine, Arlington and Irving will participate in a joint effort to bid on the 1999 Society of American Travel Writers Convention, which would bring 150 travel writers to our area. - Grapevine will have representation in 2 articles of an upcoming Texas Municipal League magazine. Ross Bannister wrote an article on Festivals and Mr. McCallum wrote one on Product Development. - Mr. McCallum recently made a presentation on Non-Traditional Income Sources at an International Association of Convention & Visitors Bureau's Conference in Seattle. ADJOURNMENT There being no further business to bring before the Board, Mr. Bigbie called for a motion to adjourn. Motion was made by Warren Dearing; seconded by Kathee Livengood. ATTEST: DATE: C STATE OF TEXAS COUNTY OF TARRANT CITY OF GRAPEVINE MINUTES The Grapevine Convention & Visitors Bureau Board of Directors met on Thursday, March 20, 1997 at the Wallis Building, One Liberty Park Plaza, Grapevine, Texas with the following persons in attendance: Don Bigbie Chairman Phil Parker Board Member Gary Blagg Board Member Bill Brink Board Member Colin Ankersen Board Member Kathee Livengood Board Member Gayle Hall Hemingway Board Member Warren Dearing Board Member Paul W. McCallum Executive Director George Kakos Director of Sales & Marketing Jerry Pittman Council Liaison Absent: Steve Trent Board Member (kw Wanda Blagg Chamber Liaison Trent Petty City Manager CALL TO ORDER Mr. Bigbie called the meeting to order. APPROVAL OF MINUTES A motion to approve the minutes from the February 20, 1997 Board Meeting was made by Bill Brink; seconded by Kathee Livengood. Motion carried. OLD BUSINESS New Vintage Update- Mr. Kakos reported that preparations for the New Vintage Festival was progressing well. The Blessing of the Vine will be held at LaBuena Vida. He said Thursday and Friday events would include wine tastings and the "Great Taste of Grapevine," which is sponsored by the Grapevine Chamber of Commerce. The Brunch will feature all female chefs. Shuttles will be offered to the Winery Tasting Rooms, hotels and the Main Street District. An art show will also be added to coincide with the dedication of the Night Watchman Statue at City Hall on Saturday night. r• i Meeting • fYA lin omotions- srted that the sales team made 20 calls in Connecticut, White Plains and York. A total of 41 meeting planners and 18 travel, food and wine writers otions. He said the number of no shows was of some concern and research was 4,:'ysto decrease the no shows. There are 18 potential hot leads for the hotels and future familiarization tours as a result of the sales efforts. ornmented that moving the event to another location offered an opportunity to and Kathrine Brink made a very positive impression with their representation `g Society. A' eported that the Wine and Food Writers Luncheon had 9 representatives from as Wine Enthusiast, Food &Wine, Wine Spectator, Ladies Home Journal and 4111 stated that the communications, public relations and advertising programs for the re-evaluated. He said an option that was being explored, was to create a position ®mmunications Director and to run the advertising program on an in-house basis. ,;advertising agency would be kept on line as the agency of record. Discussion as the general consensus of the Board to proceed with bringing the advertising " Se. MARKETING REPORT �M w s gave the following report. 4 i driguez recently conducted three motor coach tours. AVB would be participating in the Successful Meetings trade show m Richardson later m onth. 14 Conway from the West End was recently hired as Director of Marketing for the vine Mills project. Mark Gillary was named new Sales Manager for the Super 8. rv '�-vine purchased an ad in the new Texas Travel Guide which has a distribution of 1 million. Board of Directors Meeting March 20, 1997 Page 3 of 3 ALE AND MARKE REPS! T on - - American Airlines in flight magazine American Way published an article on the Delaney Vineyard. EXECUTIVE DIRECTORS REPORT - Mr. McCallum was invited by American Airlines to join their representatives in Washington D.C. at the Travel Industry Association's Unity Dinner. - A site visit with the Potomic Mills marketing representatives was recently conducted. - Grapevine will be participating in National Tourism Week, hosting two events on May 6. One event includes a promotion on the Tarantula to the Stockyards with the focus on tourism support elements. The other is the Dallas/Fort Worth Area Tourism Council's Tourism Awareness Promotion at Delaney Vineyards. - This summer Grapevine, Arlington and Irving will participate in a joint effort to bid on the 1999 Society of American Travel Writers Convention, which would bring 150 travel writers to our area. - Grapevine will have representation in 2 articles of an upcoming Texas Municipal League magazine. Ross Bannister wrote an article on Festivals and Mr. McCallum wrote one on Product Development. - Mr. McCallum recently made a presentation on Non-Traditional Income Sources at an International Association of Convention & Visitors Bureau's Conference in Seattle. ADJOURNMENT There being no further business to bring before the Board, Mr. Bigbie called for a motion to adjourn. Motion was made by Warren Dearing; seconded by Kathee Livengood. ATTEST: /L :tk-7;6'17).e4,44,)/ DATE: 6//C/ 7