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Home My WebLink About1999-04-22 Regular Meeting K(1/. t ciwyk, it(6 ._ t . ,%i•-;" CITY OF GRAPEVINE, TEXAS1 ' GRAPEVINE CONVENTION & VISITORS BURS U t9 BOARD OF DIRECTORS MEETING l '„ 5 / ' 1 *1)- iii/ Thursday, April 22, 1999 - 11:30 a.m. GRAPEVINE CONVENTION AND VISITORS BUREAU z \ V‘ls'%/)\ k(Z . ONE LIBERTY PARK PLAZA, GRAPEVINE, TEXAS IckiN AGENDA I. CALL TO ORDER II. APPROVAL OF MINUTES FROM MARCH 25, 1999 MEETING • III. OLD BUSINESS A) UPDATE FROM FY99-00 BUDGET/MARKETING COMMITTEE B) NEW VINTAGE REPORT —. r^ -v.) Q,--, D a is _tA,f-p*-a IV. NEW BUSINESS A) SISTER CITY ART EXCHANGE B) CAPITAL PROJECTS FY2000 ce)k J V. SALES AND MARKETING REPORT 5-')1) r VI. ADJOURNMENT t • i • Of f 7fIli., frot . 0/35' > , 9) 14- 1, 5P If VL4t) 'i r C-P's' LelS k(c)-5 Okii ef' A-14\ - I kw STATE OF TEXAS COUNTY OF TARRANT CITY OF GRAPEVINE 111 MINUTES The Grapevine Convention&Visitors Bureau Board of Directors met on Thursday, April 22, 111 1999 at the Convention&Visitors Bureau, One Liberty Park Plaza, Grapevine, Texas with the following persons in attendance: Don Bigbie Chairman Gary Blagg Board Member Philip Cloud Board Member Kathee Livengood Board Member Bill Brink Board Member Darlene Freed Council Liaison Paul W. McCallum Executive Director George Kakos Director of Sales&Marketing Steve Trent Board Member Absent: Phil Parker Board Member drilv Robert Thrailkill Board Member CALL TO ORDER Chairman Bigbie called the meeting to order. APPROVAL OF MINUTES A motion to approve the minutes from the March 25, 1999 Board Meeting was made by Steve Trent, seconded by Kathee Livengood. OLD BUSINESS Update from FY99-00 Budget/Marketing Committee- Mr. Kakos reported that the committee consisting of Brian Booth (Hyatt), Tom Thomas (Hilton), Cyndi Golden (Embassy), Bill Brink, Kathee Livengood, Philip Cloud and George Kakos held their first meeting on April 8. The committee went through all aspects of advertising, sales, promotions, research and staffing. Mr. Trent asked how we might get articles in Conde Nast and Convene' magazines. Mr. Kakos stated that Michael Woody, Director of Public Relations could pursue this avenue of marketing. Mr. Kakos gave a recap of the various areas of marketing and is in the process of getting prices for these items before the committee meets again. I I f 111 It., Board of Directors Meeting April 22, 1999 IPage 2 of 3 New Vintage Report I The target was 7,500 people. Approximately 8,700 people attended all related events. The Big Band Concert on Friday night was expanded to include swing dance lessons and was a big success. The Saturday night wine makers' dinner was a sellout. The Great Taste of Grapevine IN put on by the Women's Division of the Chamber on Thursday was a great event. The art programs and music at the festival were expanded. The crowd was a younger group with 75% being between 25 and 45 with an average of 2 children under 10. This event was up against III more area festivals than any previous event. The marketing efforts targeted areas to the north and east and 95%of the attendees came from over 10 miles away. Due to great pre-planning and work by the staff this festival received more ink than the Fort Worth Arts Festival. IMr. McCallum thanked all those who participated and encouraged the board to get more actively involved in this festival. The wine pouring society did a great job coordinating the wines and IIeducating the public. Kathee Livengood shared that the Hyatt Regency won best presentation for a large restaurant at Ithe Great Taste of Grapevine. Main Street Days 1111119 Mr. McCallum shared the Main Street Days poster and brochure with the board. There will be an area at the Heritage Center dedicated to boats and fishing, as this is the 50th Anniversary of Lake Grapevine. The Depot stage will be expanded and the tractors will be displayed on II Hudgens Street. The living history area in Liberty Park Plaza will be expanded. The Budweiser and Omni Stages will be all weather stages to keep the music going in case of rain. Efforts are being made to increase family attendance at Main Street Days. Entertainment will include local Ientertainers, as well as,Jimmie Vaughan,Don Walser, Corey Stevens and others. NEW BUSINESS ISister City Art Exchange Program Mr. McCallum shared the idea behind the exchange program including the sending and receiving of public art, dedicating the art pieces and the potential public relations opportunities. The 4 committee is in the process of looking for potential sites to locate the art exchange programs. Mr. Brink requested the board members to be on the lookout for locations that were accessible to IIthe public, secure, and where the art could enhance the area where it was located. He stated that the committee was made up of Brad and Linda Popkin, Dennis Lures, Dr. Bobby Smith, Bill Brink,Paul McCallum,Roger Nelson and Tommy Hardy. 4 PC I N Board of Directors Meeting April 22, 1999 Page 3 of 3 Caniltal Projects FY2nnn Mr. McCallum stated that there had been few capital projects during the last several Capital projects should enhance existing attractions or create new attractions. He shared years 11 Liberty Park Plaza plan from 1989, how much had been accomplished and where it is headed,the including the limestone wall with the bronze reliefs. The master plan for LibertyP already been approved by the City Council and the Garden Club. ark has consideration is the development of the Heritage Center including such items as lighting,a project so for system and removal of some of the blacktop. Additional Visitor Information eners were another project for consideration. ere Mr. Cloud suggested that if there needed to be a choice between projects, that acqui property should take preference. Mr. Brink would like to see things for childrennnthfe downtown area considered. Mr. Bigbie appointed a committee of Gary Blagg, Kathee Livengood and Darlene prioritize the capital projects. Freed to SALES AND MARKETING REPORT George Kakos shared the spring promotion for print media including the Texas section which last year produced 7,000 literature requests. He shared the Southern Living ad,Bass Pro insert, ifi - Trade publications and Monterrey Travel Agent piece. Mr. McCallum shared that the Tarantula Steam Train will make its first run to Dallas o in conjunction with National Tourism Week. n May 4th ADJOURNMENT There being no further business to bring before the Board, Bill Brink made a motion to seconded by Phil Cloud. adjourn, ATTEST: DATE: 4 Mir U