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HomeMy WebLinkAbout2008-06-12 Regular Meeting CITY OF GRAPEVINE, TEXAS GRAPEVINE CONVENTION &VISITORS BUREAU BOARD OF DIRECTORS MEETING Thursday, June 12, 2008 — 11:30 a.m. Wallis Building Grapevine, Texas AGENDA I. CALL TO ORDER II APPROVAL OF MINUTES III INTRODUCTION OF STAFF IV. HOTELS/ATTRACTIONS REPORT V. GRAPEVINE VINTAGE RAILROAD REPORT VI. HERITAGE PROGRAMS AND PRESERVATION REPORT VII. SALES AND MARKETING REPORT A. CONFERENCE DIRECT PARTNERS MEETING B. AAA SALES MISSIONS C. DFWATC — SALES MISSION D. DFW AIRPORT AMBASSADORS FAM E. NATIONAL ASSOCIATION OF COUNTIES BID VIII. OLD BUSINESS A. 9/11 MEMORIAL UPDATE B. MAIN STREET DAYS REPORT IX. REPORTS A. HERITAGE FOUNDATION LIAISON B. CHAMBER OF COMMERCE LIAISON X. ADJOURNMENT IF YOU PLAN TO ATTEND THIS SPECIAL PUBLIC MEETING AND YOU HAVE A DISABILITY THAT REQUIRES SPECIAL ARRANGEMENTS AT THE MEETING, PLEASE CONTACT THE GRAPEVINE CONVENTION & VISITORS BUREAU AT (817) 410-3185 AT LEAST 24 HOURS IN ADVANCE OF THE MEETING. REASONABLE ACCOMMODATIONS WILL BE MADE TO ASSIST YOUR NEEDS. IN ACCORDANCE WITH TEXAS GOVERNMENT CODE, CHAPTER 551.001 et seq, ACTS OF THE 1993 TEXAS LEGISLATURE, THE GRAPEVINE CONVENTION & VISITORS BUREAU ADVISORY BOARD MEETING AGENDA WAS PREPARED AND POSTED ON THIS THE 30TH DAY OF MAY 2008 AT 5:00 P.M. Eloise Koehn Director of Finance and Administration • • State of Texas County of Tarrant City of Grapevine MINUTES The Grapevine Convention & Visitors Bureau Board of Directors met on Thursday, June 12, 2008 at 11:30 a.m. at the Wallis Building, Grapevine, Texas with the following persons in attendance: Don Bigbie Chairman Ev Barnes Board Member Kathee Livengood Board Member Steve Stinson Board Member Darlene Freed Council Liaison Bob McPherrin Gaylord Texan George Kakos Assistant Executive Director Ross Bannister Director of Heritage Programs & Preservation ABSENT Bill Brink Board Member John Imaizumi Board Member Paul Slechta Board Member Mark Wasiak Board Member Kristine Amador Chamber Liaison Pat Stinson Heritage Foundation Liaison Jennifer Hibbs Assistant City Manager Paul W. McCallum Executive Director CALL TO ORDER Chairman Bigbie called the meeting to order. APPROVAL OF MINUTES A motion to approve the minutes from the May 15, 2008 meeting was made by Steve Stinson and seconded by Kathee Livengood. Motion carried. INTRODUCTION OF STAFF Mr. Kakos introduced Lorne McCasin, General Manager of the Grapevine Vintage Railroad to the board. HOTELS/ATTRACTIONS REPORT Mr. Kakos reported: • Work continues on the Fire Protection Project for the 300 and 400 blocks of Main L Street. It is expected to be completed around the middle of June. • Fireside Pies has applied for a conditional use permit for on-premise consumption of alcoholic beverages, specifically for outside dining. Board of Directors Meeting June 12, 2008 Page 2 of 4 HOTELS/ATTRACTIONS REPORT cont. • The Grapevine Doll Shop in the 400 block of Main Street will be closing and Ashlin's will be extending their store into the front portion of the space. • Azur Alley, a dress shop has gone into 340 S. Main where the Sprint Store used to be. • The Colonnade at Grapevine Mills will be located outside of Off Fifth Avenue and Last Call. A drawing of the space was shared with the board. • Tastings is now open on South Main Street. • Tuscany's is planning a soft opening for next week. • The Darren Medlin Trail will be dedicated today at 5 p.m. at Oak Grove Park. Officer Medln was killed in the line of duty. • Flag Day Ceremony will be held on Saturday, June 14th at 11:00 a.m. at the Gazebo. • The CVB Board has been invited to view the July 4th fireworks from the Vineyards Campgrounds Pavilion. • The Hilton Garden Inn has named Alexandra Moronko as Director of Sales. • The Hyatt Regency DFW has named Barry Closson as Associate Director of Sales. • Grapevine had eight hotels in the top 100 in the state for the first quarter for revenue per available room according to a recent hotel brand report. GRAPEVINE VINTAGE RAILROAD George Kakos reported that ridership was 5,568 for the month of May. The train hosted three charters during the month bringing the total to nine for the year. There were 19 field trips booked during the month for the school North Pole Express runs. Engine 771 has been moved to the parking lot across from the Police Department along with the new baggage car, which will be the site of the Lone Star Hi-Railers model railroad display. The train will host a murder mystery on June 28th. They have partnered with KLUV and are almost sold out in just a few days. HERITAGE PROGRAMS AND PRESERVATION REPORT Ross Bannister reported: • Staff is working to landmark the entire block bounded by Jenkins, Franklin, Smith and College. It will come before the next HPC meeting. • The Palace Arts Center 2007-08 season concludes with Edith's Follies II tomorrow evening. • The Grapevine Township Summer Porch Parties will resume this month. • The 2007-08 Dinner and a Movie program concluded. On August 8th and 29th there will be a special screening of a couple of Elvis Presley movies for the DFW Elvis Presley Fan Club. It will also be open to the public. Board of Directors Meeting June 12, 2008 Page 3 of 4 HERITAGE PROGRAMS AND PRESERVATION REPORT cont. • The Heritage Foundation has completed phase two of its organizational assessment and strategic planning process with a one-day retreat held at the Embassy Suites. The redefined mission statement is: "The Grapevine Heritage Foundation advocates the protection and preservation of Grapevine's heritage." Their number one goal over the next few years will be to develop Nash Farm into the best heritage farm experience possible. SALES AND MARKETING REPORT Mr. Kakos reported for the month of May that the convention sales division produced 23 leads representing 12,019 potential room nights and assisted with nine definite bookings representing 5,164 room nights. Staff conducted three site inspections and participated in the Conference Direct Partners Meeting in New Orleans where they met with 50 planners and received 6 potential leads. The Main Street Days Fam had a total of 15 planners and generated five leads to date representing 1,722 potential room nights. Staff met with representatives of the National Association of Counties for the July 2013 meeting which could be held under one roof with the Gaylord expansion and with additional rooms at other Grapevine hotel properties. '+ Tourism sales staff produced six leads representing 145 potential room nights and 166 attendees. They assisted with two definite group bookings representing 24 potential room nights and 39 attendees. Staff participated in AAA Sales missions in Dallas, Fort Worth, Oklahoma City, and Tulsa. They joined the Dallas Fort Worth Area Tourism Council on a sales mission calling on travel agents and group tour planners in Oklahoma. Staff hosted the DFW Airport Ambassadors for a fam tour and conducted four site inspections. On their Main Street Days Fam there were representatives from Pennsylvania, Oklahoma, Kansas, Missouri, Alabama, and Texas. Destination Services staff provided registration and information assistance to seven groups representing 6,000 delegates and distributed 128,125 brochures, including 52,000 copies of Grapevine Today. Staff welcomed 13,137 guests at the Visitor Information Center during the month. The Grapevine Convention Center booked 42 future groups representing 9,245 attendees and had total revenues of$56,472 for the month. The Palace Arts Center booked seven future events representing 970 attendees and had total revenues of $28,037 for the month. The total web traffic for all sites was 121,207 unique visitors; 40% over last year. Public relations generated $356,596 in print media and $84,229 in electronic coverage for a total of$440,825 for the month. Board of Directors Meeting June 12, 2008 Page 4 of 4 OLD BUSINESS 9/11 Memorial Update Mr. Kakos reported that the dedication of the bronze in recognition of the flight crews that perished on 9/11 will begin at 10 a.m. on July 4th at Texan Train and Northwest Highway. The program will last approximately 90 minutes. Invitations have gone to the families of the flight crews and other dignitaries. Responses are coming in daily including Herb Kelleher, former head of Southwest Airlines. Main Street Days Mr. Kakos reported that Main Street Days was a successful event with 135,650 in attendance over the weekend. In addition to the Sales and Tourism Fams addressed above, there were additional water activities over last year, a blood drive, the Hallmark Daddy Dance Off, two dedications, and participation from 14 civic organizations. The marketing team had all major networks at the festival, 41,000 visits to the web site during the week of the festival, and 44 hours of radio presence on the grounds during the weekend. (10, REPORTS Heritage Foundation Included with the Heritage Programs and Preservation Report above. Chamber of Commerce Kathee Livengood reported that she will be the chamber representative on the Sister City Mission to Scotland that departs tomorrow. The Chamber's new directory is being launched at today's Chamber luncheon. RaDonna Hessel the new president for the Chamber starts on Monday. ADJOURNMENT There being no further business to come before the board, Ev Barnes made a motion to adjourn, seconded by Steve Stinson. Motion carried. ATTEST: DATE: . .