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HomeMy WebLinkAbout2009-12-08 Regular Meeting CITY OF GRAPEVINE, TEXAS GRAPEVINE CONVENTION &VISITORS BUREAU BOARD OF DIRECTORS MEETING Tuesday, December 8, 2009 —6:30 p.m. Gaylord Texan Resort & Convention Center On Lake Grapevine Grapevine, Texas AGENDA I. CALL TO ORDER II. APPROVAL OF MINUTES III. OLD BUSINESS —YEAR END REVIEW IV. NEW BUSINESS A. CHALLENGES & OPPORTUNITIES FOR 2010 B. RECOGNITION OF BOARD SERVICE V. A. STAFF AWARDS B. MAYOR'S PRESENTATION VI. ADJOURNMENT L State of Texas (lite, County of Tarrant City of Grapevine MINUTES The Grapevine Convention & Visitors Bureau Board of Directors met on Tuesday, December 8, 2009 at 6:30 p.m. at the Gaylord Texan Resort & Convention Center, Grapevine, Texas with the following persons in attendance: Steve Stinson Chairman Tom Cherry Board Member Andrew Davidson Board Member LuAnn Chapman Gatts Board Member Chris Leighton Board Member Paul Slechta Board Member Dan Weinberger Board Member Sharron Spencer Council Liaison Bruno Rumbelow City Manager Jennifer Hibbs Assistant City Manager Paul W. McCallum Executive Director George Kakos Assistant Executive Director Bob McPherrin Assistant Executive Director ABSENT: John Imaizumi Board Member CALL TO ORDER Chairman Stinson called the meeting to order. APPROVAL OF MINUTES A motion to approve the minutes from the November 19, 2009 meeting was made by LuAnn Chapman Gatts and seconded by Paul Slechta. Motion carried. OLD BUSINESS Year End Review Paul McCallum reported that in FY the convention sales team had 243 leads representing 364,524 potential room nights. They assisted with 90 definite bookings and $55 million in economic impact. They conducted 66 site inspections and attended 28 industry trade shows. The tourism sales team produced 113 leads and assisted with 89 definite bookings. They conducted 15 site inspections and attended 35 industry trade shows. The destination services team provided registration assistance and information to 191 groups and distributed 793,975 brochures. They welcomed 154,000 guests to the Visitor Information Center with volunteers giving 3,325 volunteer hours. The festival division produced the New Vintage Wine & Gallery Trail, the 25th Annual L Board of Directors Meeting December 8, 2009 Page 2 of 3 OLD BUSINESS cont. Year End Review cont. Main Street Days and the 23rd Annual GrapeFest, as well as, SummerBlast and Christmas on Main. The Convention Center hosted 455 events including 56 trade shows. The Palace Arts Center hosted 391 events. The two facilities had combined revenue of$858,000. The Grapevine Vintage Railroad increased ridership with 104,266 passengers. Revenues were also up for the railroad. Heritage Programs and Preservation team were successful with the Sound of Texas Concert series and the First Friday Film series. Volunteers contributed 635 palace volunteer hours. The team produced two successful Nash Farm events which also used volunteer hours. There were 60 certificates of appropriateness issued and 15 cases were reviewed by the Historic Preservation Commission. The marketing team produced $1.5 million in trade and consumer advertising. They produced $1.8 million in print media and $1.1 million in electronic media for total media coverage of $2.9 million. The web site saw 1.3 million unique visitors, a 16.9% increase over last year. There were 47,082,571 hits and the average time spent on the web site was 6 minutes and 3 seconds. NEW BUSINESS Challenges & Opportunities for 2010 Mr. McCallum shared the following challenges: 1. Short term bookings are important. 2. Hiring the right person for the right position. 3. Getting our brand out in the Metroplex; separating it from the "clutter". 4. Identifying appropriate advertising mediums. 5. Continuing to keep preservation efforts. Mr. McCallum shared the following opportunities: 1. Staycation — Summer and Holiday. 2. Increase our attraction base. 3. Cowboys' Stadium and Super Bowl 45. 4. Short term booking business. 5. CVB Headquarters. 6. Partnerships of SummerBlast and North Pole Express. 7. Urban Wine Trail. 8. Hospitality Education program at Grapevine High School and Gaylord. Recognition of Board Service Mr. McCallum recognized Ev Barnes for his service to the board. Steve Stinson presented a plaque to Mr. Barnes. STAFF AWARDS Award recipients were: Director's Award — Nadine Rodriquez Board of Directors Meeting December 8, 2009 Page 3 of 3 STAFF AWARDS cont. Director's Award — Naomi Saenz Rookie of the Year— Jason Davis JWF Can Do Award — George Kakos and Marcy Roitman Boothe Employee of the Year— Eleanor George MAYOR'S PRESENTATION Mayor Tate made a presentation on the history of Christmas in Grapevine starting with the Native Americans until the present day. He reflected on the ways the Indians extended the hand of friendship and assistance. ADJOURNMENT There being no further business to come before the board, LuAnn Chapman Gatts made a motion to adjourn, seconded by Chris Leighton. Motion carried. ATTEST: DATE: L