Loading...
HomeMy WebLinkAbout2012-04-19 Regular Meeting CITY OF GRAPEVINE, TEXAS GRAPEVINE CONVENTION & VISITORS BUREAU BOARD OF DIRECTORS MEETING Thursday, April 19, 2012 — 8:00 a.m. Wallis Building Grapevine, Texas AGENDA I. CALL TO ORDER II. OATH OF OFFICE III. INTRODUCTION OF STAFF IV. APPROVAL OF MINUTES V. BOARD MEMBER INDUSTRY ANNOUNCEMENTS VI. OLD BUSINESS A. NASH FARM UPDATE B. NEW VINTAGE REPORT VII. NEW BUSINESS A. GRANTS-IN-AID REQUESTS B. REGISTRATION STAFF PRICING VIII. SALES & MARKETING REPORT IX. HOTELS /ATTRACTIONS ACTIVITIES X. LIAISON UPDATES A. HERITAGE FOUNDATION ACTIVITIES B. CHAMBER OF COMMERCE ACTIVITIES XI. ADJOURNMENT • State of Texas County of Tarrant City of Grapevine MINUTES The Grapevine Convention & Visitors Bureau Board of Directors met on Thursday, April 19, 2012 at 8:00 a.m. at the Wallis Building, Grapevine, Texas with the following persons in attendance: Paul Slechta Chairman LuAnn Chapman Gatts Board Member Tom Cherry Board Member Gracie Vega for John Imaizumi, Board Member Lance Marrin Board Member Dennis Roberts Board Member Dan Weinberger Board Member Sharron Spencer Council Liaison Paul W. McCallum Executive Director George Kakos Assistant Executive Director Absent: Doug Lawson Chamber Liaison Nathan Loftice Heritage Foundation Liaison Jennifer Hibbs Assistant City Manager CALL TO ORDER Chairman Slechta called the meeting to order. OATH OF OFFICE Laura Simmons administered the Oath of Office to new board member Lance Marrin. INTRODUCTION OF STAFF Mr. McCallum introduced new staff members, Mackenzie Martinez, Event Coordinator, for the facilities division and Amy Stirman, Festivals and Events Manager, for the festivals division. APPROVAL OF MINUTES A motion to approve the minutes from the March 22, 2012 meeting was made by Dan Weinberger and seconded by Dennis Roberts. Motion carried. BOARD MEMBER INDUSTRY ANNOUNCEMENTS • The Grand Hyatt has conducted several site inspections with various NFL teams. • The recent storms have created a positive impact on hotel guest numbers for the Cor Grand Hyatt and business looks good for April and May. Board of Directors Meeting April 19, 2012 Page 2 of 4 OLD BUSINESS Nash Farm Update Mr. McCallum reported that yesterday there was a joint meeting of the Nash Farm Committee and the Heritage Foundation Board. There has been some controversy over moving the farm forward as a heritage education facility. The Board had established subcommittees to study the needs as well as held a public input meeting. The results of last night's meeting is to move the soil conservation cottage onto the farm site to be used as a classroom; to install a perimeter fence; to install period furnishings, purchased by the CVB, into the farmhouse; and to proceed with the landmarking of the farmhouse. The landmarking process will go before the Historic Preservation Commission on April 25 and then on the P&Z and Council agendas for May 15. New Vintage Report Mr. McCallum reported that this past weekend we had a great New Vintage event. The Blessing of the Vines went well, attendance was up over last year, and we experienced a growth in the Designated Driver program. The New Vintage Jazz Wine Trains were moved off of New Vintage weekend. These sold out events were presented by Park Place Motor Cars. tior The Grapevine Market also had their opening weekend with a couple of the vendors having their largest sales ever. Thomas the Tank started their two weekend run with 11,187 passengers for the first weekend. Convention and Tourism sales both hosted fams this weekend. Convention Sales had planners from the local area and from New Jersey. Tourism hosted Bank Travel planners. NEW BUSINESS Grants-In-Aid Requests End of the Runway Players This grant request is for $15,000. The community theater does an excellent job and we have worked with them for many years. Due to limited funds this year, Dan Weinberger made the motion to approve their grant request at the $7,500 level. Motion was seconded by LuAnn Chapman Gatts; motion carried. Tarrant Area Guild of Storytellers This group is also one we have worked with for several years and the request is for $1,593. LuAnn Chapman Gatts made a motion to approve the grant at the $1,593 level. Motion was seconded by Tom Cherry; motion carried. • Board of Directors Meeting April 19, 2012 Page 3 of 4 NEW BUSINESS cont. Registration Staff Pricing Mr. McCallum reported that the Burgundy Brigade is a group of folks who assist conventions in town with guest services. This group of paid staff is well-trained and an important asset that helps to distinguish Grapevine. Attached is a summary sheet showing what services are offered complimentary and showing the comparisons with other cities. Staff recommended an increase from $15 to $18 an hour for services rendered beyond the complimentary ones. LuAnn Chapman Gatts made a motion to increase the hourly rate from $15 to $18 an hour. Tom Cherry seconded the motion; motion carried. SALES AND MARKETING REPORT Mr. Kakos reported that during the month of March, Convention Sales produced 29 leads representing 17,748 potential room nights; eighteen of the leads were for 2012. They assisted with 15 definites representing 5,896 room nights and conducted ten site inspections. Staff exhibited at the local Plan Your Meetings event and met with 32 planners. They also participated in the Dallas Fort Worth Association luncheon. The 24th annual New York St. Patrick's Day sales mission included a breakfast and education session at the Grand Hyatt New York for 13 planners, a reception at the Winston's New York City for 15 planners and a dinner at Beauty & Essex for 13 planners. Staff also conducted ten sales appointments while in New York. Tourism sales produced five leads representing 270 potential room nights, all for 2012. They assisted with two definites representing 100 room nights, both for 2012. The tourism team hosted the Dallas Fort Worth Area Tourism Council's Marketplace and participated in the Great Big Texas Home Show at Cowboy's Stadium. 61,575 brochures were distributed during the month and 13,065 guests were welcomed at the Visitor Information Center. Destination Services provided registration and information assistance to six groups with 4,781 delegates. The Grapevine Visitor Shuttle carried 3,949 passengers. The Convention Center had 18 future bookings with 3,945 attendees and total sales of $49,583. The Palace Arts Centre had 23 future bookings with 4,430 attendees and total sales of$23,483. The Concourse had seven future booking with 715 attendees and total sales of$12,763. There were 118,894 unique visitors to the web site versus 117,996 last year. 17.7% of the visitors used a mobile devise to access the website. There were seven convention group ad insertions, one leisure group ad insertion, 15 on-line ad insertions, 43 consumer print publication ad insertions and 90 TV/radio runs. Total advertising investment was $48,308. Public relations generated $266,708 in print, and $127,305 in Cor electronic for a total public relations value of$394,013. Board of Directors Meeting April 19, 2012 Page 4 of 4 HOTELS /ATTRACTIONS ACTIVITIES • Certificates of Occupancy were issued for Sleep Experts at 1219 W. NW Highway and Fred's Downtown Philly Restaurant at 2100 W. NW Highway. • A building permit was issued for Under Armour at Grapevine Mills mall. • Lazy Bones Grill and Pub located at 120 E. Worth burned on Sunday, April 15tH This was the Cameron Lumber Yard and was part of the contributing structures for the National Register designation. • Gypsy Warehouse will be closing after Main Street Days. Blessed Boutiques will go into this location. • The Star Report for hotel occupancy showed March numbers to be even with a year ago with only a slight increase in rate and rev par. • New brochures shared included New Vintage, Nash Farm Main Street Days and the Historical Society's brochure. • Spice and Tea Shop is moving in next to Pandemonium and plan to be open by Main Street Days. LIAISON UPDATES Heritage Foundation Activities (r. Mr. McCallum reported that Spring Into Nash is this weekend and will include such activities as pony rides, a petting zoo, wagon rides, rope making, heritage toys, kitchen gardening, wood carving, etc. The Nash Farm Committee will meet on Tuesday April 24th at the Farmhouse. The Historic Preservation Commission will meet on April 25th at the Wallis. The Commission has two cases to discuss in addition to the landmarking of the Nash Farmhouse. Chamber of Commerce Activities The Great Taste of Grapevine is this evening at the Hilton. Tickets are $30 at the door. ADJOURNMENT LuAnn Chapman Gatts made a motion to adjourn seconded by Tom Cherry. Motion carried. ATTEST: DATE: • Comparison Registration Assistant Fees DFW Area Organization Position Price Comments All 4 hrs. comp for every 100 rooms Grapevine CVB positions $15 peak in all GV hotels 4 hour minimum Self-supervised $16-18 depends on Fort Worth CVB Registration position Outsources to Atled Talent 4 hrs. comp for every 100 rooms on peak $16-18 depends on Arlington CVB Registration position Outsources to Atled Talent $25/hr after 4 comp hours for every 100 rooms inic. CVB Registration comps used on peak Skilled Dallas CVB positions $16.50/hr. Outsources to RemX Staffing Unskilled positions $15.50 Does not offer comps Supervisor $17.50 Required when 15 staff requested. 5 hour minimum Outstanding Productions E All positions $30/hr. 4 hour minimum Based on Alliled PRA DMC position $25-50/hr 4 hour mininum GCVB Last rate change: October 2006 - increased to $15 from $12. Comparison Registration Assistant Fees DFW Area Organization Position Price Comments All 4 hrs. comp for every 100 rooms Grapevine CVB positions $15 peak in all GV hotels 4 hour minimum Self-supervised $16-18 depends on Fort Worth CVB Registration position Outsources to Atled Talent 4 hrs. comp for every 100 rooms on peak $16-18 depends on Arlington CVB Registration , position Outsources to Atled Talent $25/hr after 4 comp hours for every 100 rooms (wing CVB Registration comps used on peak Skilled Dallas CVB positions $16.50/hr. Outsources to RemX Staffing Unskilled positions _ $15.50 Does not offer comps Supervisor $17.50 Required when 15 staff requested. _ 5 hour minimum Outstanding Productions [All positions $30/hr. 4 hour minimum Based on Alliled PRA DMC position $25-50/hr 4 hour mininum GCVB Last rate change: October 2006 - increased to $15 from $12.