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Home My WebLink About2017-03-16 Regular MeetingCITY OF GRAPEVINE, TEXAS GRAPEVINE CONVENTION & VISITORS BUREAU BOARD OF DIRECTORS MEETING Thursday, March 16, 2017 — 8:00 a.m. CVB Headquarters 636 S. Main Street Grapevine, Texas AGENDA 2. APPROVAL OF MINUTES 3. LIAISON UPDATES A. HERITAGE FOUNDATION ACTIVITIES B. CHAMBER OF COMMERCE ACTIVITIES 4. SALES & MARKETING REPORT 5. NEW BUSINESS A. COTTON BELT CORRIDOR BRANDING UPDATE B. GRANTS IN AID 6. OLD BUSINESS 7. HOTELS /ATTRACTIONS /ACTIVITIES 8. ADJOURNMENT IF YOU PLAN TO ATTEND THIS SPECIAL PUBLIC MEETING AND YOU HAVE A DISABILITY THAT REQUIRES SPECIAL ARRANGEMENTS AT THE MEETING, PLEASE CONTACT THE GRAPEVINE CONVENTION & VISITORS BUREAU AT (817) 410-3185 AT LEAST 24 HOURS IN ADVANCE OF THE MEETING. REASONABLE ACCOMMODATIONS WILL BE MADE TO ASSIST YOUR NEEDS. IN ACCORDANCE WITH TEXAS GOVERNMENT CODE, CHAPTER 551.001 et seq, ACTS OF THE 1993 TEXAS LEGISLATURE, THE GRAPEVINE CONVENTION & VISITORS BUREAU ADVISORY BOARD MEETING AGENDA WAS PREPARED AND POSTED ON THIS THE 10TH DAY OF MARCH, 2017 AT 5:00 P.M. — " Mi Bell Assistant to um F�cecutive Director State of Texas County of Tarrant City of Grapevine MINUTES The Grapevine Convention & Visitors Bureau Board of Directors met in Regular Session on Thursday, March 16, 2017 at 8:00 a.m. at the Grapevine Convention and Visitors Bureau, 636 South Main Street, Grapevine, Texas with the following persons in attendance: Joe Szymaszek Board Member - Chair Mark Terpening Board Member Dan Weinberger Board Member Debi Meek Alternate Board Member Constituting a quorum, with the following liaisons and staff members present: Sharron Spencer Theresa Mason Melva Stanfield Paul W. McCallum Paula Newman Brady Closson Lindy Bell Absent: Cynthia Blankenship Keith Spinden Iain Scouller Jim Quinn Council Liaison Chamber of Commerce Liaison Heritage Foundation Liaison Executive Director Managing Director, Administration/Operations Managing Director, Sales/Marketing Assistant to the Executive Director Board Member Board Member Board Member Board Member CALL TO ORDER Board Chair, Joe Szymaszek, called the meeting to order at 8:05 a.m. APPROVAL OF MINUTES. Motion was made by Dan Weinberger, seconded by Mark Terpening to approve minutes from the February 23, 2017 meeting. Motion prevailed by the following vote: Ayes: Szymaszek, Terpening, Weinberger and Meek. Nays: None Board of Directors Meeting March 16, 2017 Page 2 of 6 LIAISON UPDATES Heritage Foundation Activities Melva Stanfield reported the Heritage Foundation is increasing promotion for new members and is creating a Speakers Bureau to educate organizations on Grapevine's history and heritage. Nash Farm The Farm will host the "Wood Stove Cooking Workshop" on March 25th, the Parks Department's Annual Easter Egg hunt on April 8th and Spring into Nash on April 22nd. A new fund raising event, "Farm to Fork", will be held April 28th featuring a progressive - style dinner with a historically -inspired menu. Chef Fabien of Main Street Bakery will cater. Dinner is for 150 maximum. Tickets are $100 each. Chamber of Commerce Chamber liaison, Theresa Mason, reported that the Chamber has two upcoming events. The Great Taste of Grapevine is set for Thursday, March 30th, 5:30 to 8:00 p.m. at the Courtyard Towne Plaza Suites Marriott. The number of restaurants had to be limited due to high interest in the event. Saturday, April 8th, is the date for the Chamber's spring job fair to be held at Grapevine High School. A new logo is being designed for the Chamber incorporating its new five-star rating designation. The new logo will be incorporated as printed materials are needed. Joe Szymaszek reported that the Chamber's communication officer, William Moore, has resigned. New communications officer, Ponce Duran, will be joining the Chamber shortly. SALES & MARKETING REPORT Mr. Closson reported that for the month of February, the convention and leisure sales team had 70 sales leads with 60,000 potential room nights and a potential economic impact of $36,000,000. 22 groups have been booked representing 4,300 room nights with an economic impact of $5,000,000. There were eight site inspections representing 6,500 room nights and $4,000,000. The Leisure Sales and Service team attended South Asia Tourism and Travel Exchange (SATTE) in New Delhi, India. Daily flights into DFW on Emirates, Etihad and Qatar rank DFW eleventh in United States in market visitation and seventh in overall spending. Texas welcomed 155,000 Indian visitors in 2015 ranking second in visitations and first in spending with $217 million. Board of Directors Meeting March 16, 2017 Page 3 of 6 Australia is ranked third in Texas visitation and fourth in spending. 90% of Australians travel for vacation and holiday. The team had representation at the Houston and San Antonio Home and Garden shows. The Visitor Information Center, Settlement to City and Depot welcomed over 4,200 guests and distributed over 86,000 brochures. Destination Services assisted nine groups representing 12,000 attendees with an economic impact of over $9,300,000. The Convention Center, Palace Arts Center and Concourse booked a combined 59 new definites with an economic impact of $831,000. The website saw an 8.5% increase in the number of unique visitors For marketing, there were 13 print trade publication insertions. Online advertising realized 4.2 million impressions. Print ad value was $1.2 million representing 2,900,000 circulating impressions; electronic ad value was $32,000 generating 216,000 impressions. No action taken by the Board. NEW BUSINESS Cotton Belt Corridor Branding Up -Date Mr. McCallum reported on the status of the upcoming Cotton Belt corridor rail station, boutique hotel, parking garage, plaza and accompanying branding efforts. The opportunity to enhance Dallas Road to a more seamless flow is also under discussion. Key components are the branding effort of the hotel and parking garage complex which are currently under discussion. Stakeholders and Grapevine citizens will be surveyed for thoughts and input on how Grapevine is perceived within the community. Others outside of Grapevine will be contacted for their input on how Grapevine is viewed as a destination. Board of Directors Meeting March 16, 2017 Page 4 of 6 Grants In Aid Requests Two Grants In Aid requests for funding were discussed. The first, Tarrant Area Guild of Storytellers, submitted a request for $1,100 to cover expenses in conjunction with Spring Fling and Spring into Nash as well as Bewitched by the Barn to be held in the Fall. After discussion, the Board determined to grant the full request of $1,100. Motion to approve the Tarrant Area Guild of Storytellers request was made by Dan Weinberger and seconded by Mark Terpening. Ayes: Szymaszek, Terpening, Meek and Weinberger Nays: None The second Grants in Aid request was from Melange Musical in the amount of $3,300 for use in publicizing an upcoming chamber musical performance at the Palace Arts Centre. After discussion, the Board determined to grant the full request of $3,300. Motion to approve the Melange Musical request was made by Mark Terpening and seconded by Dan Weinberger. Ayes: Szymaszek, Terpening, Meek and Weinberger Nays: None OLD BUSINESS There was no old business to address. HOTELS/ATTRACTIONS ACTIVITIES Brady Closson reported the addition of several new domestic flights into and out of DFW Airport as well as two new international nonstop flights to Amsterdam and Rome later this year. In February, DFW was recognized as the best largest airport in North America in passenger satisfaction. This designation was for large airports serving 40 million or more passengers annually. DFW Airport will be one of the first of the larger airports to add an urgent care and pharmacy on premises. Its location will probably be on the south side of the airport but has not been finalized. Board of Directors Meeting March 16, 2017 Page 5 of 6 ADJOURNMENT Next meeting to be held April 20th. There being no further business to come before the Board, a motion by Dan Weinberger and seconded by Mark Terpening to adjourn the meeting at 9:09 a.m. prevailed by the following vote: Ayes: Terpening, Meek, Szymaszek, Weinberger Nays: None PASSED AND APPROVED BY THE GRAPEVINE CONVENTION & VISITORS BUREAU BOARD OF DIRECTORS OF THE CITY OF GRAPEVINE, TEXAS ON THIS 20TH DAY OF APRIL, 2017. ATTEST: Lindy e I Assistant to J Executive Director