HomeMy WebLinkAbout2019-05-16 Regular Meeting CITY OF GRAPEVINE, TEXAS
GRAPEVINE CONVENTION &VISITORS BUREAU
BOARD OF DIRECTORS MEETING
Thursday, May 16, 2019 — 8:00 a.m.
CVB Headquarters
636 S. Main Street
Grapevine, Texas
AGENDA
1. CALL TO ORDER
2. NEW EMPLOYEE INTRODUCTION
3. APPROVAL OF MINUTES
4. LIAISON UPDATES
A. HERITAGE FOUNDATION ACTIVITIES
B. CHAMBER OF COMMERCE ACTIVITIES
5. SALES & MARKETING REPORT
A. CHRISTIAN CONFERENCE MANAGEMENT ASSOCIATION
(CCMA) UPDATE — GREENVILLE, SC
B. NEW VINTAGE WINE & GALLERY TRAIL FAM UPDATE
6. OLD BUSINESS
A. GRAPEVINE MAIN UPDATE
B. FACILITIES MANAGEMENT/MAINTENANCE UPDATE
7. HOTELS /ATTRACTIONS /ACTIVITIES
8. ADJOURNMENT
IF YOU PLAN TO ATTEND THIS SPECIAL PUBLIC MEETING AND YOU HAVE A DISABILITY THAT
REQUIRES SPECIAL ARRANGEMENTS AT THE MEETING, PLEASE CONTACT THE GRAPEVINE
CONVENTION & VISITORS BUREAU AT (817) 410-3185 AT LEAST 24 HOURS IN ADVANCE OF THE
MEETING. REASONABLE ACCOMMODATIONS WILL BE MADE TO ASSIST YOUR NEEDS.
IN ACCORDANCE WITH TEXAS GOVERNMENT CODE, CHAPTER 551.001 et seq, ACTS OF THE 1993
TEXAS LEGISLATURE, THE GRAPEVINE CONVENTION & VISITORS BUREAU ADVISORY BOARD
MEETING AGENDA WAS PREPARED AND POSTED ON THIS THE 10TH DAY OF MAY, 2019 BY 5:00
P.M.
n y Bell
Assistant to t' Executive Director
State of Texas
County of Tarrant
City of Grapevine
MINUTES
The Grapevine Convention & Visitors Bureau Board of Directors met in Regular Session
on Thursday, May 16, 2019 at 8:00 a.m. at the Grapevine Convention and Visitors
Bureau, 636 S. Main Street, Grapevine, Texas with the following persons in attendance:
Joe Szymaszek
Cynthia Blankenship
Mark Terpening
Debi Meek
Iain Scouller
Keith Spinden
Dan Weinberger
Chuck Pacioni
Board Chairman
Board Member
Board Member
Board Member
Board Member
Board Member
Board Member
Board Member
Constituting a quorum, with the following liaisons and staff members present:
Janet Perkins
Steve Brown
Paul W. McCallum
Brady Closson
Lindy Bell
Absent:
Heritage Foundation Liaison
Chamber of Commerce Liaison
Executive Director
Managing Director, Sales/Marketing
Assistant to the Executive Director
Sharron Rogers -Council Liaison
CALL TO ORDER
Board Chair Joe Szymaszek, called the meeting to order at 8:00 a.m.
NEW EMPLOYEE INTRODUCTION
Mr. McCallum introduced Jessica Farish, Palace Arts Center Manger to the Board.
APPROVAL OF MINUTES
Motion by Dan Weinberger, seconded by Iain Scouller approved the minutes from the
April 18, 2019 meeting and prevailed by the following vote:
Ayes: Szymaszek, Blankenship, Terpening, Meek, Scouller, Spinden, Weinberger and
Pacioni
Nays: None
Board of Directors Meeting
May 16, 2019
Page 2 of 6
LIAISON UPDATES
Chamber of Commerce
Steve Brown provided the monthly up -date for the Chamber of Commerce. The
monthly membership luncheon is scheduled for Thursday, May 16th. The program will
be the graduation of Leadership Grapevine. Wise Guys Pizza will cater with
sponsorship provided by Bank of the West. Mr. Brown provided a building up -date
reporting $230,000 received in pledges. Projections are on track to reach the $300,000
goal with groundbreaking anticipated late May or early June. Plans have been
submitted to the City and an appraisal of $1.7 million received. Mr. Brown also reported
that the Grapevine Chamber is a finalist as 2019 National Chamber of the Year. The
winner will be announced at a July 15th event in Long Beach, California.
Heritage Foundation Activities
Heritage Foundation Liaison Janet Perkins presented the report. The Heritage
Foundation met Wednesday, May 15, for their regular meeting. Ms. Perkins reported
that Preservation Advocacy Awards were presented at the May 7th City Council
meeting. Award recipients included Kathrine Brink for Supporting Preservation
Programming, Mike Kellerman of Armor Insurance for Grapevine Township Project and
Phil Parker of Wilhoite's Restaurant for the Preservation/Conservation award for facade
work on the exterior of Wilhoite's restaurant.
Nash Farm
Nash Farm's 1860s baseball drew a good crowd in spite of heavy rains earlier in the
day. Upcoming events at the Farm include Dairy Day Saturday, June 1, First Friday
Fun at the Farm June 7 and a One -Hour Dress Workshop June 29.
SALES AND MARKETING REPORT
Mr. Closson reported that for April, the Sales team had 123 sales leads sourced to
stakeholder hotels with 181,000 potential room nights and a potential economic impact
of approximately $80 million of which 29 are "in The Year For The Year" (ITYFTY)
representing 4,300 room nights and $3.5 million in potential economic impact. Sales
team assisted with 12 definite bookings representing 24,000
room nights and an economic impact of $12 million, four of which are ITYFTY. Sales
team hosted 17 site inspections representing approximately 3,600 potential room nights
and $10.7 million in potential economic impact. Sales team representatives participated
in Christian Meeting and Conventions Association in Greenville, South Carolina and
New Vintage Wine and Gallery Trail FAM
Brochure distribution for the month of April was over 111,000.
Board of Directors Meeting
May 16, 2019
Page 3 of 6
Destination Services assisted nine groups representing 14,100 delegates with potential
economic impact of $13.9 million.
The Convention Center, Palace Arts Center and Concourse hosted a combined 74
events with almost 12,200 in attendance and an anticipated economic impact of almost
$767,000. 39 future events were booked during the month.
Grapevine Vintage Railroad had 62 excursions representing 15,700 riders including Day
Out with Thomas two weekends and two sold out Easter bunny trains.
The website welcomed approximately 85,400 unique visitors in April with a total website
visitation over 114,000. Top referring sites included M.facebook.com,
Grapevinetexas.gov, Guidelive.com and visitDFW.com.
Online Trade (GROUP) received 40,000 impressions with two insertions including
Associations-Forum.org and CVENT received 30,000 impressions.
Print consumer publications had 12 insertions with a circulation of over 414,000.
On-line Consumer Advertising had almost 2.9 million impressions with eight insertions.
Online ad value for April was $3,300 with a total of 44 mentions.
One media release was distributed. Print ad value was almost $209,000 with a
circulation of over 573,000.
Main Street Fest TV/radio spots aired beginning April 22 in Oklahoma City, Shreveport,
Abilene, Waco -Temple -Bryan, Midland -Odessa, Wichita Falls and Tyler -Longview. 146
spots began airing in the core market began totaling one hour and 13 minutes.
Mr. Closson reported that comparing marketing metrics from website reach to media
exposure last year to this year has increased significantly across all spectrums.
An email campaign was delivered to over 70,000 targeted residents who live close to
the TEXRail line to promote riding TEXRail to Main Street Fest. Promotion included a
discount coupon to redeem for entrance to the festival as well as a pair of shutter
shades. The coupon will provide tracking of how many took advantage of TEXRail for
transportation to the festival.
Christian Conference Management Association (CCMA)
This worship -based conference is the smallest of three religious conferences across the
country with this one being held in Greenville, South Carolina. Eleanor George
networked with over 80 planners who attended, holding one-on-one sessions with 13.
Board of Directors Meeting
May 16, 2019
Page 4 of 6
Several potential requests for proposal were identified. Staff was pleased the overall
results after attending this conference for the first time.
New Vintage Wine and Gallery Trail Fam
19 planners attended New Vintage Wine and Gallery Trail Fam Saturday held Saturday,
April 13. As a result, one new request for proposal has been confirmed with a potential
economic impact of $2 million. Attendees enjoyed and participated until the end of the
event in spite of heavy rain throughout the day.
Mr. Closson also reported that Main Street Festival obtained the exterior and interior
front and back covers of the Dallas Morning News Entertainment Guide. The Guide has
a circulation of over 30,000.
No action was taken by the Board.
OLD BUSINESS
Grapevine Main Update
Mr. McCallum reported on the construction progress of Grapevine Main:
Parking Garage
Elevator inspection in the parking garage is to take place Friday, May 17. If inspection
passes, all five floors of the parking garage will be available for Main Street Fest.
Brickwork will be washed down and scaffolding removed the week of June 14. Of the
554 available spaces, 135 are allotted to TEXRail commuters daily by contract, Hotel
Vin is contracted to have 84 spaces. Harvest Hall and the City of Grapevine have no
allocated number. Final parking cost is to be determined. Mr. McCallum reported that
Grapevine Main is the number one station in the system on weekends and the number
two station on week days.
Hotel Vin
The privately -owned Hotel Vin is an Autograph by Marriott branded hotel with 120
rooms. The pedestal first floor is complete with five more decks to be completed. Roof
is expected to be poured in October 2019. Projected date for substantial completion is
May 8, 2020 and projected soft opening is June 1, 2020.
Grapevine Main Station
Steel completion is expected to be August 14, 2019 with overall substantial completion
expected to be May 14, 2020. Full completion is projected for June 11, 2020. Harvest
Hall, managed by Coury Hospitality, will have seven restaurant outlets with first
opportunity going to local restaurant owners in a different format. The South Hall will be
a function space for groups. The Convention and Visitors Bureau will have space for a
visitor information center, roller bag storage and ticket sales for Grapevine Vintage
Railroad, TEXRail and all events sold through TicketLine. Security screening will be on-
site along with tickets sold for admission to the observation tower
Board of Directors Meeting
May 16, 2019
Page 5 of 6
Plaza
The 40,000 square foot Plaza will be completed shortly after Grapevine Main. It will
have the capacity to hold 3,000 plus people. The Plaza will include a water feature at
grade level with a splash fountain in the summer and ice skating in the winter. Featured
in the Plaza will be the Peace Circle, the most ambitious public art project in Grapevine.
11 bronze figures being created by artist Linda Lewis will represent the ten Indian
nations and President Sam Houston who met in Grapevine to sign the Peace of Treaty
and Friendship. Construction of the Plaza is expected to begin later in 2019.
No Action was taken by the Board.
Facilities Management/Maintenance Up -Date
Mr. McCallum reported on the 57 structures owned and operated by the Convention and
Visitors Bureau. Mr. McCallum informed the Board of the major maintenance projects
that have been completed in the past year along with several additional projects
currently being planned. Restoration projects are funded by proceeds from festivals.
Paula Newman coordinates the processes for all projects and oversees the scheduling
of work done by Maintenance Manager Keith Nolly for most efficient use of his time to
handle as many projects in house as possible. Mr. McCallum reiterated that the
Convention and Visitors Bureau is attraction -based making Grapevine unique so all
venues must be kept in the very best condition possible.
NEW BUSINESS
There was no new business to report.
HOTELS/ATTRACTIONS & ACTIVITIES
Mr. Closson reported that the renovation currently underway at Hyatt Regency DFW
continues to move forward.
Mr. Pacioni shared that the renovation of Gaylord's Glass Cactus is almost complete
and a soft opening currently underway. A grand opening is anticipated in August. The
space is able to accommodate up to 2,400 guests.
Mr. Closson also reported that Let's Pretend Parties will be opening a second
Grapevine location next to Peppa Pig's World of Play. Also opening at Grapevine Mills
near Fieldhouse USA is Beef Jerky Outlet.
Mr. Closson reported that Silver Lake on Northwest Highway has begun its first phase
of a $250 million investment featuring multi -family housing. The first 150 -room Hilton
Garden Inn will be the third flag of the Courtyard and Towne Place Suites complex.
Board of Directors Meeting
May 16, 2019
Page 6 of 6
Kubota is considering an expansion to their office complex that will bring their total
employee headcount to over 500.
Mr. Closson provided highlights to the Board of some of the events planned for Main
Street Fest.
There being no further business to come before the Board a motion by Mark Terpening,
seconded by Debi Meek to adjourn the meeting at 9:21 a.m. prevailed by the following
vote:
Ayes: Szymaszek, Blankenship, Terpening, Meek, Scouller, Weinberger, Spinden and
Pacioni
Nays: None
PASSED AND APPROVED BY THE GRAPEVINE CONVENTION & VISITORS
BUREAU BOARD OF DIRECTORS OF THE CITY OF GRAPEVINE, TEXAS ON THIS
20th DAY OF JUNE, 2019.
APPROVED:
Joe Szymaszek
Chairman
ATTEST:
Lindy ell
Assistant to the xecutive Director