HomeMy WebLinkAboutWS Item 01 - DFW Connector oma�sARTS
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Economic Deve o ment Team
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DFW Connector Campaign
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Unwind the Vine
Unwind the Vine carries a double meaning,encouraging commuters and visitors to unwind the confusion that construction can create by
driving through Grapevine,while also inviting visitors to come and unwind,or relax in 6rapevine.
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Ca m ai n P ri ci n - Co re Activ�ti es
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Theme Conce t / Develo ment $5 000
Desi n Direct Mail Si na e Card and Microsite $4 000
Co writin Direct Mail, Si na e Card and Microsite $5 000
Account Mana ement $3 000
Proofin $500
Microsite - deve(o ed and hosted b Cit $0
indow Si na e at artici atin businesses Qt : 500 $350
Fre uenc Purchase Drawin Prizes $5 000
Postcard w/Frequency Card attached - 6x9 $6,924
Postcard Delivery $10,643
5-mile radius a rox. 75 000 deliveries
Frequency Card - stand alone $2,822
size: 3.5x2 Qt : 100 000
Custom Rubber Stamp $3,600
size: 1 5/8x5/8 Qt : 500
ater bilt insert $2,438
3 mailin s 14 000 er mailin
Total Investment: $49,277
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