HomeMy WebLinkAboutItem 16 - H R & A Market Study and Master Plan AgreementMEMO TO: HONORABLE MAYOR, CITY COUNCIL MEMBERS
FROM: BRUNO RUMBELOW, CITY MANAGER
SCOTT WILLIAMS, DEVELOPMENT SERVICES DIRECTOR
MEETING DATE: JULY 15, 2014
SUBJECT: GRAPEVINE 185 ACRES — MARKET STUDY AND MASTER
PLAN AGREEMENT WITH HR&A ADVISORS
RECOMMENDATION
City Council to consider approving a market study and master plan agreement with
HR&A Advisory for the 185 acres owned by the City.
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Funding will be provided from the unappropriated balance of the Economic development
fund.
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At the June 17, 2014 Council meeting, staff was directed to proceed with negotiations
with the team led by HR&A Advisors for a market study and master plan for the 185
acres owned by the City in Northeast Grapevine.
Since that time, staff has been in constant contact with the firm, working to reach an
ideal balance of services and budget. The final proposal before Council includes the
following scope of services:
- Goal setting, to include a workshop with Council and staff
- Market and site context analysis
Visioning, including a workshop (based on market study findings) with Council
and staff
- Development program and land -use alternatives (up to 3 alternative plans)
- Alternatives presentation
- Preferred alternative presentation and report
The fee for these services is $257,700. It is anticipated that the time frame for this work
will be between five and six months. Staff feels that this scope of services will equip
Council to make strategic decisions regarding the disposition and/or development of the
property. If Council approves this agreement, staff will execute the contract immediately,
and schedule the first goal setting meeting as soon as possible.
Staff recommends approval.
0:185 acres/185 acre memo
i
This Professional Services Agreement entered into this day of
2014, between the City of Grapevine, Texas (hereinafter referred to as
the "City") and HR&A Advisors (hereinafter referred to as the "Firm"). The Firm is
authorized to do business in the State of Texas
WITNESSETH:
WHEREAS, the City of Grapevine has a need for professional services to the
preparation of a market based vision plan and preliminary land use framework for the
185 acre property owned by the City
WHEREAS, the Firm was selected following a thorough proposal, interview, and
due diligence process.
IT IS THEREFORE AGREED that the Firm will provide the following services:
1. Scope of Work
The services to be provided by the Firm for the City are fully described within the
Scope of Work attached hereto as Exhibit A (the "Scope of Work"). Such exhibit
is incorporated herein by reference as if copied in its entirety.
2. Term
This Agreement shall commence on the date first written above and the services
shall be completed by January 31, 2015. This time may be extended upon the
mutual written agreement by both parties.
3. Compensation
For the provision of such services, the City shall pay the Firm an amount not to
exceed $257,700, inclusive of all travel expenses and costs, as specified in the
attached Scope of Work. Any work or fees beyond the scope of the attached
Scope of Work shall be only by written authorization by the City. This is a
contract for professional services and the compensation provided for herein is
the entire compensation to be provided.
The Firm shall submit invoices for services completed on a monthly basis based
on progress to date. Upon receipt of such invoices and completion of the
services to the City's satisfaction, the City shall pay the Firm within thirty (30)
days. An initial retainer of $38,500 shall be paid upon initiation of the
assignment, and such amount shall count towards the overall cost of services.
4. Publication, Reproduction, and Use of Material
No custom material produced in whole or in part under this Agreement shall be
subject to copyright or patent in the United States or in any country. The City
shall have exclusive authority to publish, disclose, distribute, and otherwise use,
in whole or in part, any custom material prepared under this Agreement.
5. Insurance
A. The Firm shall secure and maintain, at its own expense, during the course
of performance of the services under this Agreement, professional liability
insurance, naming the City, as an additional insured, in the minimum
amount of $1,000,000.00. The Firm shall also secure and maintain, at its
own expense, during the course of performance of the services under this
Agreement, worker's compensation insurance in an amount in accordance
with Texas statutory requirements, if applicable.
B. The Firm shall submit a certificate or certificates evidencing such
insurance at the time of entering into this Agreement. The Firm shall
provide at least thirty (30) days prior written notice of cancellation,
expirations, terminations and alterations of the insurance policies.
C. The requirements contained herein as to types and limits of insurance
coverage to be maintained by the Firm are not intended to and shall not in
any manner limit or quantify the liabilities and obligations of the Firm
under this Agreement.
6. No Discrimination/Equal Opportunity
In carrying out the work of this Agreement, the Firm shall not discriminate against
any person because of race, color, religion, creed, sex, national origin, age,
disability or other legally protected status. If the Firm uses any subcontractors in
the performance of the work of this Agreement, the City shall ensure the
subcontractors compliance with this provision.
The Firm will at all times abide by the equal opportunity provisions of the Civil
Rights Act of 1964 as amended.
7. Indemnification
As to the Firm's Services produced under this Agreement, the Firm agrees to
defend, indemnify, protect, and hold harmless the City, its agents, officers,
boards and commissions, and employees (collectively, "City") from and against
any and all liability, claims, demands, damages, or costs, including but not
limited to attorney s fees, or payments for injury to any person or property
(collectively, "Losses") caused or claimed to be caused by the acts, errors and/or
omissions of the Firm, or the Firm's employees, agents, officers, and
subconsultants. The Firm's responsibilities under this Section include liability
arising from, connected with, caused by, or claimed to be caused by the active or
passive negligent acts or omissions of the City, which may be in combination
with the acts or omissions of the Firm, its employees, agents or officers, or
subconsultants; provided, however, that the Firm's duty to defend, indemnify,
protect and hold harmless shall not include any Losses arising from the sole
negligence or willful misconduct of the City. Notwithstanding the Firm's obligation
to defend City hereunder, City has the right to conduct its own defense and seek
reimbursement for reasonable costs of defense from the Firm, if City chooses to
do so. In addition, the Firm agrees to pay any and all costs the City incurs
enforcing the indemnity, defense and hold harmless provisions set forth in this
Section. The provisions of this section shall be valid for a period of three years
from the completion of the project.
The limits of insurance required in this Agreement shall not limit the Firm's
obligations under this section. The terms of this section shall survive the
termination or suspension of this Professional Services Agreement.
9. Assignment
The service provided for hereunder may not be assigned in whole or in part
without the express written authorization of the City Manager or the City
Manager's designee.
10. Independent Contractors
The parties acknowledge that the relationship created under this Agreement is
that of independent contracting parties and this Agreement does not create a
general agency, joint venture, partnership, employment relationship or franchise
between the parties. Neither party shall represent itself to be an agent of the
other, nor shall it execute any documents or make any commitments to any
contractual or other obligations with third parties
11. Termination
All terms and conditions of this Agreement are considered material, and failure to
perform any of said terms and conditions on the part of the Firm shall be
considered a breach of this Agreement. Should the Firm refuse or fail to comply
with its obligations, or in the event the Firm shall violate any of the provisions of
this Agreement, or the quality or quantity of the work performed is in the opinion
of the City, below standard and therefore unsatisfactory, the City shall have the
right to cancel this Agreement upon five (5) days written notice to the Firm. The
Firm shall not be relieved of liability to the City for damages sustained by the City
by virtue of any breach of the Agreement by the Firm.
In the event the City is in default under this Agreement for failure to perform any
of said terms and conditions, the Firm shall have the right to cancel this
Agreement upon five (5) days written notice to the City. In the event of
cancellation by the Firm, the City shall pay the Firm for all work satisfactorily
completed prior to the cancellation date.
The above notwithstanding, either party may terminate this Agreement with or
without cause upon providing thirty (30) days advanced written notice. In the
event of such termination, the City shall owe and pay the Firm based on the
proportionate share of work completed to date.
12. Dispute Resolution
The parties agree to negotiate in good faith to promptly resolve any claim or
dispute relating to this Agreement. In the event the parties are unable to resolve
their dispute, the parties agree to attempt resolution of their dispute(s) by non-
binding mediation prior to litigation.
13. Compliance with Laws
The Firm shall comply with all applicable federal, state and local laws, statutes,
rules, regulations and ordinances.
14. Governing Law
This Agreement is governed by the laws of the State of Texas, and the exclusive
venue for any dispute shall be in Tarrant County Texas.
APPROVED AS TO FORM AND LEGALITY: CITY OF GRAPEVINE, TEXAS:
John F. Boyle, Jr.
City Attorney
HR&A ADVISORS, INC.:
Amitabh Barthakur, Partner
Attachments: Scope of Work (Exhibit A)
Bruno Rumbelow
City Manager
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To: Scott Williams
Development Director
City of Grapevine, TX
From: Amitabh Barthakur, Partner, HR&A Advisors
Date: July 8, 2014
Re: Draft Scope of Work for the Grapevine 185 Vision Plan
HR&A Advisors ("HR&A") is pleased to present the following scope of work to prepare a market
based vision plan and preliminary land use framework for the 185 Acre property owned by the
City of Grapevine.
HR&A will lead the effort, and will be supported by Moule & Polyzoides Architects and Urbanists
("M&P") a national leader in the planning and design of sustainable urban places, and
Entertainment+Culture Advisors ("ECA"), international experts in the development and economics
of world-class entertainment destinations.
Based on your direction, this first phase of work focuses on conducting a comprehensive market
opportunities analysis followed by establishing a project vision that is hinged on market realities
as well as broader community goals. We will then develop alternative development scenarios
and land use planning frameworks for consideration by the City and will finally help narrow
down to a preferred development vision to serve as a roadmap for subsequent phases of the
project.
The following sections present a refined scope of work with specific tasks, budget, staffing plan,
and schedule.
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Task 1: Goal Setting
The Consultant Team will kick off the project with a Goal Setting Workshop. The purpose of this
workshop is to understand the interests of the City and to define the City's guiding financial, fiscal,
and policy objectives for development of the Grapevine Site. This workshop will be led by HR&A
and will include key City Staff, and City Council members, as appropriate. The first part of this
workshop will include a review of the scope of work, deliverables and timeline and related
protocols, while the second part will be an interactive session moderated by HR&A, focusing on
Scott Williams, City of Grapevine
July 8, 2014
key goals and objectives for the project and how a development strategy for the 185 acre
parcel may be aligned with broader community aspirations.
Deliverable: Summary Memo of Project Goals and Objectives (1 Electronic Copy)
Meeting: % day workshop in Grapevine
Task 2: Market and Site Context Analysis
The Consultant Team will prepare a comprehensive market study that will provide the City and
stakeholders with an understanding of the project site's opportunities and challenges in the context
of the current real estate market dynamics. The market analysis will profile resident and
overnight tourist markets, evaluate regional trends, and benchmark the competitive supply of
residential, retail, office, research/industrial, and entertainment, hospitality, and other visitor -
serving uses. The analysis will also provide a focused overview of location based entertainment
market trends in the context of the Dallas Metroplex, and identify key success factors for key
entertainment anchors. Finally, this task will include a preliminary overview of the site context
along with base site plans developed from available secondary data. The key components of the
market and site context analysis will include:
• Demographic and Socio -Economic Market Profile
• Regional Real Estate Trends
• Key Industry Trends for Location -Based Entertainment Projects
• Evaluation of Regional Attractions and Competitive Real Estate Market
• A Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis of the market
context
• Site Context (location, access, egress, natural features) and Base Site Plan
• A SWOT analysis of the site context
• Precedent Examples and lessons learned
Deliverable: Market and Site Context Briefing Report (3 Hard Copies and i Electronic Copy)
Task 3: Visioning
An interactive Visioning Workshop will take place across a day and a half to help the City
integrate the City's economic goals and objectives with realistic opportunities at the Site. On the
afternoon of the first day, HR&A will present the key findings from Task 2, in order to provide the
participants with adequate context in terms of market and site opportunities/challenges. The next
day will include half day of sessions with City Staff and elected members to define the project
vision and potential alternative development options. All of the sessions will be led by HR&A with
participation by appropriate team members. The Visioning Workshop will include:
Day 1
• Market Briefing (HR&A/ ECA)
• Assessment of Existing Site Conditions and Planning Capacity (M&P)
H &A ADVISORS, INIC,
Scott Williams, City of Grapevine
July 8, 2014
Day 2
• Evaluation of Land Use Opportunities (HR&A)
• Define a `Project Vision' (All Participants) that take into consideration
o Goals and aspirations
o Land use options
o Brand and market position
o Quality of urban space and place
o Measures of success
• Discuss and define potential development alternatives (All Participants)
Meeting: 1 % day workshop in Grapevine including Market and Site Context presentation
Task 4: Program Alternatives
With the direction gathered from the Visioning Workshop, the Consultant team will work with the
City to develop conceptual programs for up to three land use alternatives. The team will evaluate
the market support for land uses; develop broad planning parameters, and estimate a range of
performance metrics of each of the alternatives. We will review the refined program alternatives
with City staff and elected members and gather input to define a preferred alternative.
This task includes three sub -tasks:
1) Formulating Program Alternatives
2) Developing Performance Metrics - Economic parameters, Attendance/Visitation
Benchmarks, Implementation Considerations
3) Preparing Conceptual Planning Framework
Task 4.1 Formulate Development Alternatives. Based on market support for a variety of land uses,
development capacity of the project site, potential market positioning and anchor strategy, the
Consultant team will develop up to three program alternatives. Given the unique requirements of
entertainment real estate products, they will be examined in the context of their market and
performance thresholds. The overall development strategy will consider synergies among all uses
considered.
4.1.1. Non -Entertainment Uses. For the office, retail, hospitality, residential, office/industrial
land uses, the Consultant team will build customized demand models that evaluate the
market support driven by existing and future growth of primary, secondary, and tertiary
market area residents, employees and visitors. The team will identify:
a. Amount of each use that can be supported onsite
b. Potential market positioning/target market
c. Program mix of uses
d. Physical sizing and land requirements
Scott Williams, City of Grapevine
July 8, 2014
4.1.2. Entertainment/Attraction Uses. For location -based entertainment components in
consideration, the Consultant team will outline key business planning considerations and
assumptions for up to three concepts informed by relevant benchmarks and local context.
This pre -feasibility business planning would include:
a. Attraction concepts and market positioning
b. Target markets
c. Visitor characteristics including length of stay and revenue potential
d. Physical sizing/planning factors
The outputs from this subtask will inform the Land Use Planning Framework for each alternative.
Task 4.2 Develop Performance Parameters. For each alternative, we will develop a set of
performance parameters related to economic performance, based on preliminary analysis and
benchmarking studies. In addition, we will comment on specific issues related to phasing and
implementation for each development alternative. These important parameters help the City and
stakeholders understand the relative benefits, risks associated with each alternative program.
Performance parameters will include:
a. Fiscal implications to the City of Grapevine
b. Preliminary economic impact implications to the City indicators
c. Attendance/visitation range (Attractions)
d. Preliminary investment range (Attractions)
e. Relative land value/financial performance ranking for each use
f. Potential role of the City in project delivery
g. Critical success factors for project implementation
h. Urban design considerations
We will compile the above parameters to create a comprehensive evaluation matrix of the three
alternative programs.
Task 4.3 Strategic Land Use Planning Framework. The Consultant team will prepare conceptual site
organization diagrams for each of the alternatives. These will be developed by M&P working
closely with HR&A and ECA and with direction received from the City through the Visioning
Workshop. Each of these alternative diagrams will clarify a number of fundamental issues such
as:
a. The network of principal arterials and streets
b. The size and capacity of blocks and lots
c. The natural features to be preserved, and the overall open space framework
d. The total developable area and alternative uses
e. The potential intensity of development in various parts of the site
f. The principal points of access to and from the site
g. The overall structure of walkable neighborhoods and districts
h. Precedent images to illustrate the quality of urban spaces across the development
Scott Williams, City of Grapevine
July 8, 2014
Task 4.4 Alternatives Meeting. HR&A will lead a meeting with the City staff and elected members
to review the refined alternatives. The Consulting team will review the benefits and risks of the
three alternative programs and obtain the City's input on each of the alternatives.
It should be noted that the analysis above is intended to provide the City with sufficient
information to make market -informed planning decisions for the site. We assume that a detailed
feasibility analysis of a preferred scenario will be conducted in subsequent phases.
Deliverable: Draft Development Program Alternatives and Evaluation Matrix (3 Hard Copies and 1
Electronic Copy)
Meeting: Alternatives Review Meeting with Staff and Council
Task 5: Preferred Alternative Briefing Book and Presentation
Based on the objectives the City outlined at the beginning of the process, the project Vision,
findings from the market and demand analysis, and input from the City during the alternatives
review process, HR&A will recommend a preferred alternative for the Project site, to be defined
as the "Grapevine 185 Vision Plan".
Task 5.1 Preferred Alternative and Land Use Framework. The final preferred alternative land use
framework will be a conceptual site organization diagram that will represent the development
program in a framework of streets and blocks. This will be accompanied by the Vision statement
and development strategy as well as a summary development program.
Task 5.2. Preferred Alternative Presentation. HR&A will present a summary of the Vision Plan
process and the final outcomes of the Grapevine 185 Vision Plan to the City Council.
Deliverable: Preferred Alternative Land Use Framework and Grapevine 185 Vision Plan Briefing Book
(3 Hard Copies and I Electronic Copy)
Meeting: Vision Plan Presentation and Define Next Steps
HR&A will serve as the project lead, with specialized services provided by ECA and M&P as
subcontractors. Amitabh Barthakur, an HR&A Partner, will serve as the Project Director and serve
as the primary point of contact. Judy Taylor, an HR&A Principal, will serve as the Project
Manager. They will be assisted as needed by other qualified HR&A professional staff working
under our direct supervision. Matthew Earnest and Vinayak Bharne will serve as the Project
Managers for ECA and M&P respectively. Profiles and qualifications of all team members are
included in the initial RFQ response submittedto the City of Grapevine.
Scott Williams, City of Grapevine
July 8, 2014
A comprehensive project schedule is presented in Attachment B of this memorandum
;
HR&A proposes to complete the foregoing scope of work for a fixed fee of $257,700.00,
including travel expenses and direct costs. These direct costs are specifically related to the
following items:
1. HR&A attendance in up to 4 meetings/presentations/workshops in Grapevine
2. ECA and M&P attendance in up to 2 meetings/presentations/workshops in Grapevine
3. 3rd party market data, printing and communication
We will bill monthly, based on percentage completion of each task, as described below.
Task Groups
1.
Goal Setting
$
12,700
2.
Market and Site Context Analysis
$
74,400
3.
Visioning
$
38,500
4.
Program Alternatives
$
98,900
5.
Preferred Alternative Briefing Book and
Presentation
$
16,700
Subtotal tabor
$ 241,200
Travel
$
13,500
Other Direct Costs
$
3,000
Subtotal Expenses
$
16,500
TOTAL
$
257,700
For any additional services requested, but not described above, including participation in any
additional meetings or briefings, we will bill you for actual time and expenses, based on our
standard hourly rates, as shown in Attachment A to this memorandum.
We request payment of a retainer in the amount of $38,500.00 upon initiation of the assignment,
which will be credited against subsequent invoices.
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Attachment A
HR&A Advisors, Inc. Hourly Rate Schedule for 2014
Hourly rates* for HR&A staff are as follows:
Chair/Vice Chair........................................................................................ $450
Other Officers/Partners............................................................................. $395
Principals................................................................................................. $325
Directors.................................................................................................. $275
SeniorAnalysts......................................................................................... $200
Analysts................................................................................................... $150
Research Analysts.................................................................................... $125
Administrative......................................................................................... $100
*Depositions and trial testimony hours are billed at time and one-half.
HR&A bills for customary out-of-pocket expenses (e.g., travel costs, mass reproduction,
specialized graphics, long-distance telephone, messenger and overnight delivery) at their
direct cost to HR&A without mark-up.
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Attachment B
Project Schedule
Week
July August
1 2 3 4 5 6 7 8 9
September
10 11 12 13 14
Odober
15 16 17 18 19
November
20 21 22 23
December
24 25 26 27 28
Task 1: Goal Setting Workshop
Meeting: 1/2 day workshop in Grapevine (8/12/14 tentative)
Deliverable: Summary Memo of Project Goals and Objectives
Task 2: Market and Site Context Analysis
Deliverable: Market and Site Context Briefing Report
Task 3: Visioning Workshop
Meeting: 1 1/2 day Altematives discussion with Staff (and Council)
Task 4: Development Program and Land -Use Framework Alternatives
Meeting: Alternatives discussion with Staff (and Council)
Deliverable: Draft Development Program Altematives and Alternatives
Evaluation Matrix
Task 5: Preferred Alternative Presentation
Meeting: Vision Plan Presentation and Define Next Steps
Deliverable: Grapevine 185 Vision Plan Briefing Book
Work by HR&A
,Review by City of Grapevine (Estimated)
A Meetings/Conference calls
® Deliverables