HomeMy WebLinkAboutItem 05 - HR&A Advisors Professional Services AgreementFROM: BRUNO RUMBELOW, CITY MANAGER(3 r
MEETING DATE: AUGUST 5, 2014
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City Council to consider approval of a market study, master plan and implementation
strategy agreement with HR&A Advisors, Inc. for the 185 acres owned by the City.
At the June 17 Council meeting, staff was directed to proceed with negotiations with the
team led by HR&A Advisors for a market study and master plan for the 185 acres.
Council requested additional information at the July 15 meeting about the scope and the
cost to complete the process. At the special City Council workshop on July 29, staff
presented the revised scope of services with a breakdown of the phases, tasks and
deliverables.
HR&A is proposing a flat fee for the first phase at $257,700 and "not to exceed" for all
future phases $450,000 to give us comfort of the maximum we could pay if we
purchased all of their services of $707,700, but still provides us the flexibility to
negotiate task orders after phase one to purchase only the elements of their services
we think we need.
HR&A will move through the work as rapidly as possible to meet the following
objectives:
• create in excess of a billion dollars of investment
• create quality that sets this tract apart both regionally and nationally
• bring a set of destination uses that are pioneering and will stand the test of time
• create an extraordinary place that will be enjoyed by visitors and residents
• significantly strengthen our tax base
The attached July 28, 2014 agreement/scope of service was reviewed with Council at a
recent workshop and represents the staff recommendation for approval.
10.1
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Attachments
This Professional Services Agreement entered into this day of
2014, between the City of Grapevine, Texas (hereinafter referred to as
the "City") and HR&A Advisors (hereinafter referred to as the "Firm"). The Firm is
authorized to do business in the State of Texas
WITNESSETH:
WHEREAS, the City of Grapevine has a need for professional services to the
preparation of a market based vision plan and the development and disposition strategy
for the 185 acre property owned by the City
WHEREAS, the Firm was selected following a thorough proposal, interview, and
due diligence process.
IT IS THEREFORE AGREED that the Firm will provide the following services:
Scope of Work
The services to be provided by the Firm for the City are fully described within the
Scope of Work attached hereto as Exhibit A (the "Scope of Work"). Such exhibit
is incorporated herein by reference as if copied in its entirety. The City will
procure services outlined in Exhibit "A" in phases, by issuing task orders to
procure services required. The City will review and approve scope and fee
details for each phase and refine them accordingly prior to issuing task orders.
1.1 Task Orders
It is understood by all parties that the tasks outlined in Exhibit "A" are general in
nature. As each task is selected by the City, the Firm may be requested to
provide a refined scope and fee associated with that task.
2. Term
This Agreement shall commence on the date first written above and the services
shall be completed by November 30, 2015. This time may be extended upon the
mutual written agreement by both parties. It is the understanding of both parties
that in the interest of efficiency, one or more tasks outlined within the Scope of
Work may be conducted concurrently.
3. Compensation
The total fees for the services described in Exhibit "A" will not exceed $707,000
inclusive of direct expenses.
At this time, for the provision of the services for Phase I of the work, the City
shall pay the Firm a fixed fee not to exceed $257,700, as specified in the
attached Scope of Work. For the provision of the services described in Phases 11
through IV of the work, the City shall pay the firm a not to exceed amount as
specified in the amended Scope of Work for the phases as selected by the city.
All fees are inclusive of all travel expenses and costs. Any work or fees beyond
the scope of the attached Scope of Work shall be only by written authorization by
the City. This is a contract for professional services and the compensation
provided for herein is the entire compensation to be provided.
For tasks performed under Phase I, Vision Plan, the Firm shall submit invoices
for services completed on a monthly basis based on progress to date. Upon
receipt of such invoices and completion of the services to the City's satisfaction,
the City shall pay the Firm within thirty (30) days. An initial retainer of $38,500
shall be paid upon initiation of Phase I tasks of the assignment, and such
amount shall count towards the overall cost of services.
4. Publication, Reproduction, and Use of Material
No custom material produced in whole or in part under this Agreement shall be
subject to copyright or patent in the United States or in any country. The City
shall have exclusive authority to publish, disclose, distribute, and otherwise use,
in whole or in part, any custom material prepared under this Agreement.
5. Insurance
A. The Firm shall secure and maintain, at its own expense, during the course
of performance of the services under this Agreement, professional liability
insurance, naming the City, as an additional insured, in the minimum
amount of $1,000,000.00. The Firm shall also secure and maintain, at its
own expense, during the course of performance of the services under this
Agreement, worker's compensation insurance in an amount in accordance
with Texas statutory requirements, if applicable.
B. The Firm shall submit a certificate or certificates evidencing such
insurance at the time of entering into this Agreement. The Firm shall
provide at least thirty (30) days prior written notice of cancellation,
expirations, terminations and alterations of the insurance policies.
C. The requirements contained herein as to types and limits of insurance
coverage to be maintained by the Firm are not intended to and shall not in
any manner limit or quantify the liabilities and obligations of the Firm
under this Agreement.
6. No Discrimination/Equal Opportunity
In carrying out the work of this Agreement, the Firm shall not discriminate against
any person because of race, color, religion, creed, sex, national origin, age,
disability or other legally protected status. If the Firm uses any subcontractors in
the performance of the work of this Agreement, the City shall ensure the
subcontractors compliance with this provision.
The Firm will at all times abide by the equal opportunity provisions of the Civil
Rights Act of 1964 as amended.
7. Indemnification
As to the Firm's Services produced under this Agreement, the Firm agrees to
defend, indemnify, protect, and hold harmless the City, its agents, officers,
boards and commissions, and employees (collectively, "City") from and against
any and all liability, claims, demands, damages, or costs, including but not
limited to attorney s fees, or payments for injury to any person or property
(collectively, "Losses") caused or claimed to be caused by the acts, errors and/or
omissions of the Firm, or the Firm's employees, agents, officers, and
subconsultants. The Firm's responsibilities under this Section include liability
arising from, connected with, caused by, or claimed to be caused by the active or
passive negligent acts or omissions of the City, which may be in combination
with the acts or omissions of the Firm, its employees, agents or officers, or
subconsultants; provided, however, that the Firm's duty to defend, indemnify,
protect and hold harmless shall not include any Losses arising from the sole
negligence or willful misconduct of the City. Notwithstanding the Firm's obligation
to defend City hereunder, City has the right to conduct its own defense and seek
reimbursement for reasonable costs of defense from the Firm, if City chooses to
do so. In addition, the Firm agrees to pay any and all costs the City incurs
enforcing the indemnity, defense and hold harmless provisions set forth in this
Section.
The limits of insurance required in this Agreement shall not limit the Firm's
obligations under this section. The terms of this section shall survive the
termination or suspension of this Professional Services Agreement. The
provisions of this section shall be valid for a period of three years from the
completion of the project.
8. Assignment
The service provided for hereunder may not be assigned in whole or in part
without the express written authorization of the City Council.
9. Independent Contractors
IM
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13
14.
The parties acknowledge that the relationship created under this Agreement is
that of independent contracting parties and this Agreement does not create a
general agency, joint venture, partnership, employment relationship or franchise
between the parties. Neither party shall represent itself to be an agent of the
other, nor shall it execute any documents or make any commitments to any
contractual or other obligations with third parties
Termination
All terms and conditions of this Agreement are considered material, and failure to
perform any of said terms and conditions on the part of the Firm shall be
considered a breach of this Agreement. Should the Firm refuse or fail to comply
with its obligations, or in the event the Firm shall violate any of the provisions of
this Agreement, or the quality or quantity of the work performed is in the opinion
of the City, below standard and therefore unsatisfactory, the City shall have the
right to cancel this Agreement upon five (5) days written notice to the Firm. The
Firm shall not be relieved of liability to the City for damages sustained by the City
by virtue of any breach of the Agreement by the Firm.
In the event the City is in default under this Agreement for failure to perform any
of said terms and conditions, the Firm shall have the right to cancel this
Agreement upon five (5) days written notice to the City. In the event of
cancellation by the Firm, the City shall pay the Firm for all work satisfactorily
completed prior to the cancellation date.
The above notwithstanding, either party may
without cause upon providing thirty (30) days
event of such termination, the City shall owe
proportionate share of work completed to date.
Dispute Resolution
terminate this Agreement with or
advanced written notice. In the
and pay the Firm based on the
The parties agree to negotiate in good faith to promptly resolve any claim or
dispute relating to this Agreement. In the event the parties are unable to resolve
their dispute, the parties agree to attempt resolution of their dispute(s) by non-
binding mediation prior to litigation.
Compliance with Laws
The Firm shall comply with all applicable federal, state and local laws, statutes,
rules, regulations and ordinances.
Governing Law
This Agreement is governed by the laws of the State of Texas, and the exclusive
venue for any dispute shall be in Tarrant County Texas.
John F. Boyle, Jr.
City Attorney
HR&A ADVISORS, INC.:
Amitabh Barthakur, Partner
Attachments: Scope of Work (Exhibit A)
Bruno Rumbelow
City Manager
City of Grapevine
July 28, 2014
SCOPE OF WORK
PHASE I — VISION PLAN
Task 1: Goal Setting
The Consultant Team will kick off the project with a Goal Setting Workshop. The purpose of this
workshop is to understand the interests of the City and to define the City's guiding financial, fiscal,
and policy objectives for development of the Grapevine Site. This workshop will be led by HR&A
and will include key City Staff, and City Council members, as appropriate. The first part of this
workshop will include a review of the scope of work, deliverables and timeline and related
protocols, while the second part will be an interactive session moderated by HR&A, focusing on
key goals and objectives for the project and how a development strategy for the 185 acre
parcel may be aligned with broader community aspirations.
Deliverable: Summary Memo of Project Goals and Objectives (1 Electronic Copy)
Meeting. % day workshop in Grapevine
Task 2: Market and Site Context Analysis
The Consultant Team will prepare a comprehensive market study that will provide the City and
stakeholders with an understanding of the project site's opportunities and challenges in the context
of the current real estate market dynamics. The market analysis will profile resident and
overnight tourist markets, evaluate regional trends, and benchmark the competitive supply of
residential, retail, office, research/industrial, and entertainment, hospitality, and other visitor -
serving uses. The analysis will also provide a focused overview of location based entertainment
market trends in the context of the Dallas Metroplex, and identify key success factors for key
entertainment anchors. Finally, this task will include a preliminary overview of the site context
along with base site plans developed from available secondary data. The key components of the
market and site context analysis will include:
• Demographic and Socio -Economic Market Profile
• Regional Real Estate Trends
• Key Industry Trends for Location -Based Entertainment Projects
• Evaluation of Regional Attractions and Competitive Real Estate Market
• A Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis of the market
context
• Site Context (location, access, egress, natural features) and Base Site Plan
• A SWOT analysis of the site context
• Precedent Examples and lessons learned
Deliverable: Market and Site Context Briefing Report (3 Hard Copies and 1 Electronic Copy)
Gr anevi n e 18
City of Grapevine
July 28, 2014
Task 3: Visioning
An interactive Visioning Workshop will take place across a day and a half to help the City
integrate the City's economic goals and objectives with realistic opportunities at the Site. On the
afternoon of the first day, HR&A will present the key findings from Task 2, in order to provide the
participants with adequate context in terms of market and site opportunities/challenges. The next
day will include half day of sessions with City Staff and elected members to define the project
vision and potential alternative development options. All of the sessions will be led by HR&A with
participation by appropriate team members. The Visioning Workshop will include:
Day 1
• Market Briefing (HR&A/ ECA)
• Assessment of Existing Site Conditions and Planning Capacity (M&P)
Day 2
• Evaluation of Land Use Opportunities (HR&A)
• Define a `Project Vision' (All Participants) that take into consideration
o Goals and aspirations
o Land use options
o Brand and market position
o Quality of urban space and place
o Measures of success
• Discuss and define potential development alternatives (All Participants)
Meeting: 1 % day workshop in Grapevine including Market and Site Context presentation
Task 4: Program Alternatives
With the direction gathered from the Visioning Workshop, the Consultant team will work with the
City to develop conceptual programs for up to three land use alternatives. The team will evaluate
the market support for land uses; develop broad planning parameters, and estimate a range of
performance metrics of each of the alternatives. We will review the refined program alternatives
with City staff and elected members and gather input to define a preferred alternative.
This task includes three sub -tasks:
1) Formulating Program Alternatives
2) Developing Performance Metrics - Economic parameters, Attendance/Visitation
Benchmarks, Implementation Considerations
3) Preparing Conceptual Planning Framework
Task 4.1 Formulate Development Alternatives. Based on market support for a variety of land uses,
development capacity of the project site, potential market positioning and anchor strategy, the
Consultant team will develop up to three program alternatives. Given the unique requirements of
entertainment real estate products, they will be examined in the context of their market and
performance thresholds. The overall development strategy will consider synergies among all uses
considered.
HR&A, ADVISORS, !NC. Grapevine 185 1 3
City of Grapevine
July 28, 2014
4.1.1. Non -Entertainment Uses. For the office, retail, hospitality, residential, office/industrial
land uses, the Consultant team will build customized demand models that evaluate the
market support driven by existing and future growth of primary, secondary, and tertiary
market area residents, employees and visitors. The team will identify:
a. Amount of each use that can be supported onsite
b. Potential market positioning/target market
c. Program mix of uses
d. Physical sizing and land requirements
4.1.2. Entertainment/Attraction Uses. For location -based entertainment components in
consideration, the Consultant team will outline key business planning considerations and
assumptions for up to three concepts informed by relevant benchmarks and local context.
This pre -feasibility business planning would include:
a. Attraction concepts and market positioning
b. Target markets
c. Visitor characteristics including length of stay and revenue potential
d. Physical sizing/planning factors
The outputs from this subtask will inform the Land Use Planning Framework for each alternative.
Task 4.2 Develop Performance Parameters. For each alternative, we will develop a set of
performance parameters related to economic performance, based on preliminary analysis and
benchmarking studies. In addition, we will comment on specific issues related to phasing and
implementation for each development alternative. These important parameters help the City and
stakeholders understand the relative benefits, risks associated with each alternative program.
Performance parameters will include:
a. Fiscal implications to the City of Grapevine
b. Preliminary economic impact implications to the City indicators
c. Attendance/visitation range (Attractions)
d. Preliminary investment range (Attractions)
e. Relative land value/financial performance ranking for each use
f. Potential role of the City in project delivery
g. Critical success factors for project implementation
h. Urban design considerations
We will compile the above parameters to create a comprehensive evaluation matrix of the three
alternative programs.
Task 4.3 Strategic Land Use Planning Framework. The Consultant team will prepare conceptual site
organization diagrams for each of the alternatives. These will be developed by M&P working
closely with HR&A and ECA and with direction received from the City through the Visioning
Workshop. Each of these alternative diagrams will clarify a number of fundamental issues such
as:
HR&A ADVISORS, INC, Grapevine 185 1 4,
City of Grapevine
July 28, 2014
a. The network of principal arterials and streets
b. The size and capacity of blocks and lots
c. The natural features to be preserved, and the overall open space framework
d. The total developable area and alternative uses
e. The potential intensity of development in various parts of the site
f. The principal points of access to and from the site
g. The overall structure of walkable neighborhoods and districts
h. Precedent images to illustrate the quality of urban spaces across the development
Task 4.4 Alternatives Meeting. HR&A will lead a meeting with the City staff and elected members
to review the refined alternatives. The Consulting team will review the benefits and risks of the
three alternative programs and obtain the City's input on each of the alternatives.
It should be noted that the analysis above is intended to provide the City with sufficient
information to make market -informed planning decisions for the site. We assume that a detailed
feasibility analysis of a preferred scenario will be conducted in subsequent phases.
Deliverable: Draft Development Program Alternatives and Evaluation Matrix (3 Hard Copies and 1
Electronic Copy)
Meeting: Alternatives Review Meeting with Staff and Council
Task 5: Preferred Alternative Briefing Book and Presentation
Based on the objectives the City outlined at the beginning of the process, the project Vision,
findings from the market and demand analysis, and input from the City during the alternatives
review process, HR&A will recommend a preferred alternative for the Project site, to be defined
as the "Grapevine 185 Vision Plan".
Task 5.1 Preferred Alternative and Land Use Framework. The final preferred alternative land use
framework will be a conceptual site organization diagram that will represent the development
program in a framework of streets and blocks. This will be accompanied by the Vision statement
and development strategy as well as a summary development program.
Task 5.2 Preferred Alternative Presentation. HR&A will present a summary of the Vision Plan
process and the final outcomes of the Grapevine 185 Vision Plan to the City Council.
Deliverable: Preferred Alternative Land Use Framework and Grapevine 185 Vision Plan Briefing Book
(3 Hard Copies and 1 Electronic Copy)
Meeting: Vision Plan Presentation and Define Next Steps
HR&A ADVISORS, INC, Grapevine 185 1 5
City of Grapevine
July 28, 2014
The following tasks represent subsequent phases of the assignment and we anticipate that these
tasks will be further refined', based on the level of analysis required upon the completion of
completion of Phase I. At the end of Phase I, the City will have made an initial market -informed
decision regarding the mix of land uses at the site.
The following tasks include additional technical analysis to support the implementation of the
Vision Plan, a disposition strategy by phase, and finally an approach to market the site and
recruit appropriate development partners.
After a preferred alternative is selected, the HR&A team will prepare a detailed financial
feasibility analysis of the site that integrates anticipated high-level backbone infrastructure costs
and projected land revenues. This analysis will be used to refine/optimize the plan and to
determine developer economic terms for later stages in the implementation process.
Task 6: Infrastructure Strategy
HR&A will work with a qualified engineer to develop a preliminary infrastructure plan for the
site incorporating grading, utilities, drainage and other backbone infrastructure
requirements/strategies at the conceptual level. We will estimate key backbone infrastructure
costs for the project and to provide high-level guidance on necessary infrastructure for the
preferred land use alternative. This may include guidance on the viability of developments near
the arroyo and/or high level estimates for the cost of arterial streets and roads within the site.
Task 7: Financial Feasibility and Plan Optimization.
Based on the anticipated land uses in the preferred alternative, HR&A will prepare a detailed
financial analysis of the development program. This analysis will include benchmark infrastructure
and development costs for entertainment and non -entertainment uses, anticipated operating cash
flows and residual land values. The team will further refine the fiscal and economic impact
metrics to align with the refined preferred scenario, and better define expectations from
development partners.
Task 7.1 Attraction Anchor Feasibility. If an attraction is a major use within the preferred
alternative, a more detailed feasibility analysis of the attraction component will be required at
this stage to provide site specific estimates of attendance, operating revenues, and planning
parameters. With this task completed completed by ECA, the land use alternative framework
will be refined to the specific scale and orientation of the attraction gates on the site. The results
of this task will be a critical piece of information in the developer RFP.
Task 8: Plan Optimization.
As the detailed financial feasibility analysis is developed, the preferred scenario will be refined
to optimize financial return. The HR&A team will explore the potential land value generated by
HR&A ADVISORS, INC. Grapevine 185 16
City of Grapevine
July 28, 2014
the project by Phase and will provide recommendations to optimizing phasing, parcelization and
infrastructure to improve value yield.
IDeliverables: Financial Feasibility Summary and Final Preferred Alternative I
HR&A ADVISORS, INC. Grapevine 185 1 7
City of Grapevine
July 28, 2014
Task 9: Disposition Strategy
With the financial feasibility analysis as an input, HR&A will develop a comprehensive, phase -
wise disposition strategy for the site. HR&A will work closely with the City to assess and define
preferred disposition approaches by parcel which may include sale, ground -lease, joint
development, or alternative revenue-sharing options. The focus will be to prioritize strategic
development sites, short term opportunity sites and mid-term opportunity sites through a
combination of disposition approaches, including but not limited to:
- National developer/Master developer recruitment
- Local developer recruitment
- Sale/lease through local marketing channels
- Others
HR&A will identify any funding gaps and work with the City to clearly structure preliminary
financing plan that will generate developer interest by providing an attractive investment
opportunity. In addition, the financing plan must provide a fair return to the public sector as a
partner in the development through the generation of employment, new tax dollars, and economic
activity.
A disposition Plan by phase and parcel will be finalized and we will discuss an initial
development partner recruitment strategy with the City at this time.
Deliverables: Disposition Strategy Memorandum Report
HR&A ADVISORS, NC, Grapevine 185 1 8
City of Grapevine
July 28, 2014
PHASE IV — DEVELOPER RECRUITMENT (ASSUMING A 2 STAGE SELECTION PROCESS)
This phase of work will be refined based on the outcome of Phase III tasks — the disposition
strategy. The following tasks are based on an assumed disposition plan, which includes the
selection of a highly capable master developer to deliver the critical -mass first phase.
Task 10: Developer Outreach
HR&A will reach out to the development community to garner additional input on the positioning
of the project and RFQ/RFP process. Based on this preliminary engagement with a set of national
and regional developers, through the consultant team's own networks as well as the City's existing
relationships, HR&A will lead a developer orientation conference and site -tour in Grapevine. The
objective of the conference includes:
- Communicate the City's Vision for the site
- A presentation of the development opportunity and the work done so far
- Get feedback and ideas from prospective development partners and the developer
selection process
HR&A will provide a memorandum summarizing the findings, with the names of attendees,
questions and answers, and other relevant information as appropriate.
Deliverables: Developer Outreach Memo
It should be noted that the City can select to charge a fee at either the RFQ or RFP stage. This fee
(which may be partially refundable for bidders that are not selected) may help to offset the City's
cost of developer recruitment including consultants, legal advisors and other internal costs. HR&A
would help to identify the appropriate amount of fee that can be applied during the Developer
Outreach stage.
Task 11. Developer Request for Qualifications (RFQ)
HR&A will help the City execute the developer RFQ stage by engaging in the following tasks:
Task 11.1 Prepare Draft RFQ. HR&A will work with the City to develop an RFQ suitable for
distribution to a wider list of appropriate development entities that are shortlisted in the previous
task, including those who have expressed an interest in the site to date and those who have not
yet been identified. We will participate in progress meetings via conference calls to review our
key current assumptions in the anticipated recruitment process, and discuss the content and format
of the RFQ. We will draft the RFQ and submit a draft for your review and comment. Key issues
to be considered in the RFQ stage include:
- Developer capabilities,
inclusion of consortium members to address specific development requirements,
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City of Grapevine
July 28, 2014
- track record of success,
- financial capability,
- and finally, initial concepts and development strategies
We will release the RFP to the list of selected developers allowing between 6-8 weeks to
respond.
Task 11.2 Review RFQ Responses. HR&A will work with the City to develop a review scoring
rubric that could be utilized to identify a shortlist of candidates deemed qualified. HR&A will
evaluate and score the RFQ responses based on the agreed scoring rubric. We will provide our
scores to the City and get their final feedback and recommendations.
Task 11.3. Interviews & Background Checks. Across a two-day period HR&A will interview top
scoring bidders. We will try and gain further insight into each bidder's development strategy,
potential financing plan, and key asks from the City. HR&A will also check on the financial and
operational capacity of top scoring bidders through financial references and client references.
Task 11.4. Shortlist RFQ Candidates. Based on the quality of the proposal, interviews, scores, and
background research on bidders, HR&A will recommend a shortlist of qualified RFQ bidders.
Deliverables: Shortlist of Bidders to be invited to the RFP stage
Task 12 Developer Request for Proposal (RFP)
HR&A will assist the City in selecting an appropriate developer to enter in into an Exclusive
Negotiation Agreement (ENA), through the developer RFP process delineated below.
Task 12.1 Prepare Draft RFP. HR&A will draft an RFP document for distribution to development
entities that have been shortlisted in the RFQ process. Working closely with the City, HR&A will
outline an RFQ document that clearly request's the bidders' development strategy, economic
offer, and special development requests. To the extent possible, we will incorporate most of the
inputs received from the developers through the RFQ process, and highlight areas where the City
may (or may not) be willing to partner.
With the City, we will develop selection rubric that is intended to aid the in evaluating the
qualifications of each responding developer in terms of firm stability, similar project experience,
staff expertise and availability, familiarity with local government agencies, utilities, designer and
contractor management abilities, schedule performance, cost control track record, adequate net
worth in light of its obligations and responsibilities and economic offer/'asks'. HR&A will propose
an RFP format that incorporates these criteria by major topics and sub -topics as well as templates
for financial responses.
HR&A A,DvISORS, INC. Grapevine 185 1 10
City of Grapevine
July 28, 2014
We will release the RFP to the shortlisted bidders with a 8-10 week response time. We
anticipate an information session with the bidders after the RFP is released to answer any queries
and provide specific clarifications.
Task 12.2 Evaluation of RFP Responses and Conduct Interviews. HR&A will analyze each developer's
proposal/bid for responsiveness to the RFP. Although it is difficult to predict the number of
responses to the RFP at the outset, HR&A proposes to evaluate all submitted proposals using the
agreed evaluation rubric. Depending on the number of proposals received, we may create an
initial short-list of respondents requiring further evaluation.
HR&A will evaluate in detail the short listed proposals and will create a matrix that compares
and ranks the qualified proposals based on the criteria outlined in the RFP. Based on our previous
experience, criteria may include: (1) Capacity to Perform, (2) Specialized Experience/Technical
Competence, (3) Past Performance, (4) Management and Technical Approach, (5) Financial Offer,
and (6) Design strategies. HR&A will carry out an independent assessment of the project
financials prepared by the shortlisted bidders.
We will create a detailed matrix that compares the performance of each of the bidders on
selected performance criteria. After this initial evaluation of bidders, HR&A will conduct in-depth
interviews with the bidders in Grapevine.
Task 12.3 Shortlist Bidders for Negotiations. With the information developed in the previous tasks,
HR&A will recommend a shortlist of developers to be invited for exclusive or non-exclusive
negotiations.
Deliverables: Developer Outreach Memo, RFQ, RFQ Responder Shortlist, RFP, RFP Bidder
Comparison Matrix, RFP Shortlist.
HR&A will assist the City through the negotiation phase on an as required basis. These services will
be billed on a time and materials basis, based on agreed hourly rates. We anticipate that these
services will be reimbursed by the developers who are selected for negotiations.
HR&A ADVISORS, INC.. Grapevine 18,5 1 1 1
City of Grapevine
July 28, 2014
HR&A will serve as the project lead, with specialized services provided by ECA and M&P as
subcontractors. Amitabh Barthakur, an HR&A Partner, will serve as the Project Director and serve
as the primary point of contact. Judy Taylor, an HR&A Principal, will serve as the Project
Manager. Shuprotim Bhaumik and Kate Coburn, both HR&A Partners, will serve as senior advisors
on the developer recruitment effort. They will be assisted as needed by other qualified HR&A
professional staff working under our direct supervision. Matthew Earnest and Vinayak Bharne will
serve as the Project Managers for ECA and M&P respectively. Profiles and qualifications of all
team members are included in the initial RFQ response submitted to the City of Grapevine.
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A comprehensive project schedule is presented in Attachment B of this memorandum
ITP
PHASE 1 Fees
HR&A proposes to complete the Phase I scope of work for a fixed fee of $257,700.00, including
travel expenses and direct costs. These direct costs are specifically related to the following items:
1. HR&A attendance in up to 4 meetings/presentations/workshops in Grapevine
2. ECA and M&P attendance in up to 2 meetings/presentations/workshops in Grapevine
3. 3rd party market data, printing and communication
We will bill monthly, based on percentage completion of each task, as described below.
Task . ps�
1. Goal Setting
Fees
$
12,700
2. Market and Site Context Analysis
$
74,400
3. Visioning
$
! 38,500
4. Program Alternatives
$
98,900
5. Preferred Alternative Briefing Book
Presentation
and
$
;16,700
Subtotal Labor
$ 241,200
Travel
$
;13,500
Other Direct Costs
$
3,000
Subtotal Expenses
$
;16,500
TOTAL
$
257,700
For any additional services requested, but not described above, including participation in any
additional meetings or briefings, we will bill you for actual time and expenses, based on our
standard hourly rates, as shown in Attachment A to this memorandum.
I-
r v v. ir„: 185
City of Grapevine
July 28, 2014
We request payment of a retainer in the amount of $38,500.00 upon initiation of the assignment,
which will be credited against subsequent invoices.
PHASE II -IV Fees
Estimated fees, on a `not to exceed' basis for Phase II through Phase IV are presented below.
The above fee estimates are based on the following key assumptions:
1. A destination attraction anchor
2. Master developer recruitment for the first phase critical mass program
3. A 2 -stage (RFQ/RFP) developer recruitment process
4. 8 RFQs to be reviewed
5. 4 RFPs to be reviewed
6. RFP/RFQ interviews no more than 2 days
7. Legal support for RFP/RFQ provided by the City
8. Developer negotiation assistance fees are on a T&M basis not included above
9. Services to be procured via task orders based on scope of work submitted at the
beginning of each stage
r &A ADVISORS, INC. Grapevine 185 3
nal . Affiv-se, At
}B. 3 8 1 zi;t°o, r a{`s s F s ani, r: 4i ha.iE _A '04
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Attachment A
Hourly rates* for HR&A staff are as follows:
Chair/Vice Chair........................................................................................$450
Other Officers/Partners.............................................................................$395
Principals.................................................................................................$325
Directors..................................................................................................$275
SeniorAnalysts.........................................................................................$200
Analysts...................................................................................................$150
ResearchAnalysts.....................................................................................$125
Administrative..........................................................................................$100
*Depositions and trial testimony hours are billed at time and one-half.
HR&A bills for customary out-of-pocket expenses (e.g., travel costs, mass reproduction,
specialized graphics, long-distance telephone, messenger and overnight delivery) at their
direct cost to HR&A without mark-up.
'` &A Advisovs., Inc, I mos: Art.90es _ Fri w Yov' E Wcas-3 n gfong, DX,..