HomeMy WebLinkAboutWS Item 02 - CAC Branding, Marketing and Fee StructureMEMO TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: BRUNO RUMBELOW, CITY MANAGER j
MEETING DATE: OCTOBER 21, 2014
SUBJECT: WORKSHOP — CAC BRANDING, MARKETING AND FEE
STRUCTURE
BACKGROUND INFORMATION:
At the September 2, 2014 council meeting Adolfson & Peterson and staff presented a
construction update on the new Multi -generational Recreation Center. Staff informed council
that the next step was to discuss the branding, marketing, and fee structures for the facility
that were anticipated in the original business plan. Steve Atkins with the Atkins group will
present alternatives for marketing the new facility.
The proposed fee schedule is based on the business plan from Pros Consulting and input
from the Council that asked that there be options of "wet" and "dry" memberships.
In addition, Council asked staff to research the proposed child watch fees in comparison with
our competitors and bring back a recommendation to Council.
10/16/2014 (3:07:41 PM)
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