HomeMy WebLinkAboutWS Item 02 - CAC Branding, Marketing and Fee StructureMEMO TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
-�'Z'
FROM: BRUNO RUMBELOW, CITY MANAGER \' k
MEETING DATE: NOVEMBER 18, 2014
SUBJECT: WORKSHOP — CAC BRANDING, MARKETING AND FEE
STRUCTURE
I
At the October 21, 2014 City Council meeting, Steve Atkins with the Atkins Group presented
the brand discovery, marketing and naming for the new Community Activities Center, and staff
presented fee structures for the facility.
Steve Atkins will visit with City Council primarily on naming the facility and confirming the
brand message. The goal is to launch a membership campaign on January 1, 2015. Staff
will also present the revised fee structure at that time.
11/12/2014 (11:25:14 AM)
Multi -Generational Recreation Center
Type of Membership/Pass
Price
Annual Passes - Family
$
300.00
Annual Passes - Individuals
$
120.00
Annual Passes - Non Res Family
780.00
----$
Annual Passes - Non Res Ind.
$
440.00
Aquatic "wet" Family
$
200.00
Aquatic"wet" Individual
$
80.00
Fitness "dry" Family
$
170.00
Fitness "dry" Individual
$
70.00
Guest Pass - must be with a member
$
10.00
Child Watch Pass - Drop-in
$
5.00
Child Watch Pass - Annual (resident only)
$
100.00
Senior Services Pass* FREE _
PLAY Pass "GRAPE"** ( resident only) $ 350.00
PLAY Pass "VINE"*** (resident only) $ 385.00
* Seniors 55+ services during senior hours and designated senior programs.
** "GRAPE", Rec center, Dove Pool, PG Pool $400 value
*** "VINE", Rec center, Dove Pool, PG Pool & Lake Parks $435 value
W
I
F
RECREATION, EUUCAiION, COMMUNITY
GRAPEVINE [If[ CENTER