HomeMy WebLinkAboutItem 05 - Air North Texas ProgramMEMO TO:
MEETING DATE:
SUBJECT:
RECOMMENDATION:
HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
AUGUST 6, 2013
RESOLUTION AUTHORIZING AN AGREEMENT WITH
NCTCOG AS A PARTNER WITH THE AIR NORTH TEXAS
PROGRAM
City Council consider adopting a resolution authorizing the City of Grapevine to
participate with the North Central Texas Council of Governments (NCTCOG) as a
member of the Air North Texas program, authorize the City Manager to execute said
agreement, and take any necessary action.
BACKGROUND:
The Air North Texas program is an opportunity to partner with neighboring North Texas
cities, including Dallas, Fort Worth, Denton, Mesquite, Arlington, and Plano to encourage
individual citizens to make voluntary choices in tandem with local government actions
that protect and improve our air quality.
Air North Texas was formed by NCTCOG with support of an Air Quality Public Relations
Task Force of government agencies, nonprofit organizations, transportation authorities
and others. It is a regional general public awareness campaign and partnership that
seeks to improve air quality in North Texas by leveraging existing resources to offer the
public a comprehensive resource for air quality information. While related to the North
Texas Clean Air Coalition, which focuses on the business community, this program is
focused on outreach towards the general public.
The Air North Texas Partnership Agreement is a non-binding, mutual expression of
cooperation to support the Air North Texas goal and mission. Partners will be asked to
provide an annual status report with information about Air North Texas related projects
they have implemented.
Staff recommends approval.
JSL/ds
July 30, 2013 (3:04PM)
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WHEREAS, the Regional Transportation Council, comprised primarily of local
elected officials, is the regional transportation policy body associated with the North
Central Texas Council of Governments, and has been and continues to be a forum for
cooperative decisions on transportation; and,
WHEREAS, the is a that supports
the Regional Transportation Council and the goals and mission statements of the Air
North Texas campaign; and,
WHEREAS, the Dallas -Fort Worth area is a federally designated nonattainment area
for the pollutant ozone and air quality impacts the public and economic health of the
entire region; and,
WHEREAS, the primary goal of air quality management is the protection of public
health and welfare, reducing and improving the health impacts caused predominantly by
mobile -source emissions with the assistance of partnering entities while preserving the
economic vitality of the region; and,
WHEREAS, the North Central Texas Council of Governments has formed alliances
with public and private entities in the region to assist and support in the development of
the Air North Texas campaign elements, and the dissemination of information; and,
WHEREAS, the Air North Texas campaign is a collaborative initiative involving
partners from public, private and non-profit entities that will promote a consistent
regional message; and,
WHEREAS, the Air North Texas campaign is committed to increasing air quality
awareness to citizens and residents in the North Texas region; and,
AIR NORTH TEXAS PARTNERS PLEDGE TO ACKOWLEDGE AND
ACCOMPLISH THE FOLLOWING, AS IT APPLIES OR AS APPROPRIATE:
Section 1. Air North Texas Goal and Mission Statement
1.1 A voluntary effort and creative platform to develop a
regional brand to generate increased awareness that will
foster behavioral changes to improve air quality
1.2 An all-inclusive branding effort that will serve to bridge
existing and developing air quality programs into one
comprehensive and mutually complementary initiative
Section 2. Air North Texas Support to Partners
2.1 Promotion and placement of partner logos on
www.airnorthtexas.or
2.2 Air North Texas partners will be promoted and recognized
throughout the run of the campaign as a regional partner,
generating consistent brand visibility
2.3 Sample press releases are available for download online
2.4 Advertising collateral and campaign materials are available
for download online
2.5 Partner recruitment tools will be provided to aid in the
process of soliciting new and potential members
2.6 Shared results generated from the annual performance
evaluation process
2.7 Shared results generated from audience survey
Section 3. Partners Support to Air North Texas (where applicable and as
appropriate)
3.1 Branding
3.1.1 Placement of the Air North Texas brand/logo on
relevant printed collateral for air quality efforts and
initiatives, or where applicable
3.1.2 Provide a link to the official Air North Texas
campaign Web site on your Web site. Air North
Texas Web site buttons are available for download
or the URL can be listed that shows the link:
www.airnorthtexas.org
3.2 Implementation
3.2.1 Air Quality Education and Outreach
a. Plan, host and/or participate in one or more
public event to generate awareness of the Air
North Texas campaign
b. Plan, host and/or support one or more press,
promotional, or partner recognition event for
media or other stakeholders
c. Recruit and encourage general public audience
to sign up as an Air North Texas member to
promote clean air
3.2.2 Shared Resources (non -monetary)
a. Assist new and existing partners by providing
guidance and resources needed to fulfill partner
commitments (resources may be in the form of
promotional/educational materials, marketing
collateral, and services)
b. Provide discounted or complementary services
to Air North Texas partners for article
placement, advertising, conference registrations
and/or other events that promote the
partnership and/or campaign
3.2.3 Media Relations
a. Issue one or more press release(s) announcing
your membership and participation in the Air
North Texas campaign. Sample press releases
and boilerplate information are available for
download on our Web site
b. Each quarter, publicize your organization's
involvement with the Air North Texas campaign.
Sample advertising collateral are available for
download from the Air North Texas Web site
3.2.4 Regional Partner Recruitment and Solicitation
a. Inform your members or constituents about the
partnership and promote the benefits of being
involved in the regional initiative
b. Publish articles or other informational materials
endorsing the partnership
c. Identify and provide opportunities for Air North
Texas partners to communicate with your
members or constituents about the Air North
Texas campaign and the partnership
d. Recruit new Air North Texas partner(s) to assist
in the planning and implementation of this
regional air quality collaborative effort
3.2.5 Progress Reporting / Annual Recognition
a. Provide an annual status report on
implemented tasks
b. Share and exchange information with Air North
Texas partners highlights and successes of
your promotional efforts
c. Qualify and/or participate in annual recognition
event for partners and members of the Air North
Texas community
d. Distribute a survey about the Air North Texas
campaign's overall performance to your
member and/or constituents
This partner agreement is a non-binding mutual expression of cooperation to support the
principles outlined in section 1. This agreement is not intended to confer or create a
financial obligation or expectation of payment to or from an Air North Texas Partner, the
North Central Texas Council of Governments, or the Regional Transportation Council.
Execution Date
Name
Title
Entity
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
GRAPEVINE, TEXAS, SUPPORTING THE AIR NORTH
TEXAS GOALS AND MISSION STATEMENT WITHIN THE
CITY OF GRAPEVINE, TEXAS; AND APPROVING AN
EFFECTIVE DATE
WHEREAS, the Regional Transportation Council, comprised primarily of local
elected officials, is the regional transportation policy body with the North Central Texas
Council of Governments, and has been and continues to be a forum for cooperative
decisions of transportation; and
WHEREAS, the City of Grapevine is a local government that supports the
Regional Transportation Council and the goals and mission statements of the Air North
Texas campaign; and
WHEREAS, the Dallas -Fort Worth area is a federally designated nonattainment
area for the pollutant ozone and air quality impacts the public and economic health of
the entire region; and
WHEREAS, the primary goal of air quality management is the protection of
public health and welfare, reducing and improving the health impacts caused
predominantly by mobile -source emissions with the assistance of partnering entities
while preserving the economic vitality of the region; and
WHEREAS, the North Central Texas Council of Governments has formed
alliances with public and private entities in the region to assist and support in the
development of the Air North Texas campaign elements, and the dissemination of
information; and
WHEREAS, the Air North Texas campaign is a collaborative initiative involving
partners from public, private and non-profit entities that will promote a consistent
regional message; and
WHEREAS, the Air North Texas campaign is committed to increasing air quality
awareness to citizens and residents in the North Texas region; and
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY
OF GRAPEVINE, TEXAS:
Section 1. That all matters stated in the above preamble are true and correct
and are incorporated herein as if copied in their entirety.
Section 2. That the City Manager is hereby authorized to enter into a partner
agreement with the North Central Texas Council of Governments for the purpose of
providing assistance and support for the development of the Air North Texas campaign.
Section 3. That this resolution shall take effect from and after the date of its
passage.
PASSED AND APPROVED BY THE CITY COUNCIL OF THE CITY OF
GRAPEVINE, TEXAS on this the 6th day of August, 2013.
02=00*91
ATTEST:
RES. NO. 2