HomeMy WebLinkAboutWS Item 04 - Visitor Shuttle ITEM #
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MEMO TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: BRUNO RUMBELOW, CITY MANAGER '`
MEETING DATE: MARCH 24, 2009
SUBJECT: VISITOR SHUTTLE TRANSPORTATION SYSTEM
BACKGROUND:
Extensive research was performed with the hotels, attractions, restaurants, wineries, Historic
District merchants, Bass Pro Shops Outdoor World and Grapevine Mills. Individual meetings
with the hotels were conducted by our consultant Arthur Gaudet to obtain estimated ridership
and periods of highest demand. The total collective ridership based on the information
provided by the hotels during the interview process reflects over 75,000 riders in 2007 and
over 111,000 in 2008. Due to the fact that these numbers were on-property estimates, we
have taken a more conservative approach in projecting 57,000 in the start-up year. Also, we
have taken into account the timeframe necessary to spread the awareness of the shuttle
system to the hotel, restaurant and attraction staffs and, in turn, their guests. We believe that
once the awareness level of the hotels and guests begin to escalate, over a period of 10 to
18 months, the ridership is expected to exceed the 2008 actual hotel numbers.
Following the input from the Mayor and Council at the January 20th, 2009 Workshop as well
as the trial run conducted on January 30th, 2009, the routes have been amended to four
buses running four routes. Utilizing two transfer points will reduce the onboard time for cross
town guests.
RIDERSHIP/COST
• Total projected annual riders:
57,000 Individuals, 114,000 Boardings
• Projected Total Cost/Year 1 $ 771,964
• Projected Net Fare Revenue $ 342,000
• NET ANNUAL COST $ 429,000
ROUTE TIMES
• Sunday-Thursday
— Begin Service 3 PM
— Last Drop Off 10:27 PM
• Friday-Saturday
— Begin Service 11AM
— Last Drop Off 10:27 PM