HomeMy WebLinkAboutItem 01 - Entertainment Attractions Zoning DistrictMEMO TO: HONORABLE MAYOR AND MEMBER OF THE CITY COUNCIL
FROM: BRUNO RUMBELOW, CITY MANAGER
SCOTT WILLIAMS, DEVELOPMENT SERVICES DIRECTOR
MEETING DATE: JANUARY 14, 2013
SUBJECT: WORKSHOP — POTENTIAL AMENDMENTS TO THE ZONING
ORDINANCE RELATIVE TO THE CREATION OF AN
ENTERTAINMENT /ATTRACTIONS ZONING DISTRICT
RECOMMENDATION:
City Council to consider possible amendments to the zoning ordinance including the
creation of a new district or overlay specifically for the purpose of enabling /validating
entertainment or attraction based uses and take any necessary action.
BACKGROUND INFORMATION:
Since 2006 the City Council has been presented a number of potential development
scenarios on the two largest remaining tracts of land within the city —the 52 acre Silvertake
tract, and the 130+ acre Palmeiro tract. Currently a 300 room co- branded hotel (Marriott
Courtyard and Townplace Suites) is under construction on the Silverlake tract. No activity
has taken place on the Palmeiro tract. Both of these tracts, as well as possible portions of
other potential tracts, have been envisioned as destination entertainment sites developed
with a mixture of restaurants, entertainment, hospitality, retail, and attraction uses. With
limited providers of these types of uses combined with the competitive pressure from other
cities within the Dallas/Fort Worth metroplex area, consideration may be given to the
creation of a new zoning district or overlay that would provide a clear signal to the
development community that the city is proactive in its pursuit of these types of uses.
One possible strategy could be the creation of an "Entertainment Overlay District'
fashioned in a similar manner to our current "Historic Subdistrict Overlay" that would leave
the underlying zoning in place but through the conditional use process allow the Council to
consider a wide variety of special circumstances unique to this type of development.
Special consideration could be given relative to:
• Building setbacks, area, open space, and landscaping requirements
• Reducing or eliminating minimum district size requirements
Increased building /structure height
RAAGENDA1201 310 1- 1 4- 1 31WK011413 entertainmentdistrict.doc
• Signage, particularly increased height, area, moving sign copy and identification
highway signage
• Parking
• Uses, in particular consideration given to "boutique" hotels with a room count
below 300
• Masonry requirements
Although creation of this new district would not enable any development "by right" it would
provide a mechanism to consider a complete and varied array of entertainment and
attraction uses and demonstrate the City's willingness to consider all possibilities relative to
these two remaining tracts of land.
R :IAGENDA12013101- 14- 131WK011413 entertainmentdistrict.doc
2