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Home My WebLink About2023-10-19 Regular MeetingCITY OF GRAPEVINE, TEXAS GRAPEVINE CONVENTION & VISITORS BUREAU BOARD OF DIRECTORS MEETING Thursday, October 19, 2023 — 8:00 a.m. CV 13 Headquarters Boardroom 636 S. Main Street Grapevine, Texas NONE "a., 2. Citizen Comments Any person who is not scheduled on the agenda may address the Convention & Visitors Bureau Board under Citizen Comments or on any other agenda item by completing a Citizen Appearance Request form with staff. A member of the public may address the CVBB regarding an item on the agenda either before or during the Board's consideration of the item, upon being recognized by the Board Chair or upon consent of the CVBB. In accordance with the Texas Open Meetings Act, the CVBB is restricted in discussing or taking action during Citizen Comments. 4. Sales & Marketing Report A. FY 2023 Sales Update B. Smith Travel Research C. IMEX 5. Ongoing Business A. Concourse Update B. CVBB Meeting Calendar A. Grapevine Today Publication B. CCOT Creative unffl•'� If you plan to attend this special public meeting and have a disability that requires special 77 *73 ZQM#r�,, 2tjjr,.w ui ?MON 410-3185 at least 24 hours in advance of the meeting. Reasonable accommodations will be mad* to assist your needs. In accordance with Texas Government Code, Chapter 551.001 et seq, Acts of the 1993 Texas Legislature, the Grapevine Convention & Visitors Bureau Advisory Board Meeting agenda was prepared and posted on this the 13th day of October, 2023 by 5:00 p.m. f I ecky Roberson Executive Assistant The Grapevine Convention & Visitors Bureau Board of Directors met in Regular Session on Thursday, October 19, 2023 at 8:00 a.m. at the Stephen W. Stinson Boardroom of the Grapevine Convention and Visitors Bureau, 636 S. Main Street, Grapevine, Texas with the go, = Mark Terpening Dan Weinberger Debi Meek - lain Scouller Mike Oakley Board Member Board Member Board Member Board Member Paul W. McCallum Executive Director Leigh Lyons Managing Director of Sales, Marketing & Communications Becky Roberson Assistant to the Executive Director Leon Leal Council Liaison RIFIF 1119 1� CALL TO ORDER Board Vice Chairman, Mark Terpening, called the meeting to order at 8:08 a.m. Board Vice Chairman Terpening called for a motion to approve the minutes from the I veptember 21, 2023 meeting. Motion by Dan Weinberger and seconded by lain Scouller, the minutes from the September 21, 2023 meeting were approved. SALES AND MARKETING REPORT Managing Director of Sales, Marketing & Communications, Leigh Lyons, reported that in the fiscal year 2023, Joe Thompson, CVB Director of Sales, challenged the sales team to source a record number of room nights for our stakeholder hotels. The largest number that the team Ls'.. s'.. reater than 1.5 million. And in 2023, the team not onl reached the goal but surpassed the goal. This was partly achieved because the team stayed in the market and continued building relationships during COVID and immediately following the pandernic, returned to tradeshows and sales missions. Since that time, they have actively pursued every lead. She also reported that the Smith Travel Research report showed Grapevine hotel occupancy for September 2023 was 76.2% and average daily rate was $199.21, which is up from 69.2% occupancy and $191.21 in August 2023. Mrs. Lyons shared that staff, along with representatives from Great Wolf Lodge, Grand Hyatt, Gaylord Texan and Hotel Vin, are at IMEX, the largest tradeshow in the United States for the appointments. Mrs. Lyons shared a report on recent media coverage. Clippings from the Dallas Morning News Weekend Guide highlighting GrapeFest, ltalianCarFest and Oishii were presented. The Fort Worth Star Telegram Guide was also shared as it had relevant content. There were 3.7 million impressions on Visit Grapevine's Facebook and Instagram posts. She then shared press releases from September covering Day Out with Thomas, GrapeFest, Signing of the Sister City Accords with Barossa Australia, and the Mumentous exhibit, • BUSINESS Executive Director, •. W. McCallum, shared an update on the Concourse project. He shared that the CV13 team meets regularly with the architect firm and the architects are in the development phase of design and construction. The anticipated completion for design and construction drawings is late December/early January with the construction phase to ideally begin soon after. Vice Chairman Terpening directed everyone to review the CVB Advisory Board 2023-2024 meetin,g Becky Roberson. Director McCallum shared that the Grapevine Today publication had changed publishers fro the previous year and that the upcoming 2024 issue was well underway. The publisher is currently working on layout and photo placement and cover selections are being finalized. T 2024 issue will be shipped in early January. I He • `• that the theme • this year's Christmas Capital of Texas is "Share the Joy". Th goal is to emphasize experiences and events that make memories. This goes beyond just the activities but aims to create an idea of how they make you feel while experiencing the Christmas Capital of Texas with friends and family. He went on to show Christmas Capital pri .• rack cards, and social media • ROTE LS/ATTRACTI ON S/ACTIVITI ES Mrs. Lyons reported on multiple happenings within Grapevine. Hilton DFW Lakes has completed a twenty million dollar renovation. The renovations focused on updates to all the guestrooms and guest corridors at the property. DFW International Airport is on track for its largest passenger count in its fifty year history. The ten year lease agreement with American Airlines will result in the construction of Terminal F along with the remodeling and connecting of Terminals A and C. DFW Airport estimates that there will be 78 million travelers through the air�f ort this 0ear with the airYcort now offering 193 nonstop domestic flights and 67 nonstop international flights. Trinity Metro is celebrating its 40th anniversary and is offering free rides for all passengers traveling in Tarrant County for the month of November. That includes all buses, TEXRail, Some businesses are getting upgrades while others are new to Grapevone. CrushIT! will undergo a 1.5 million investment for expansion, adding six multisport simulators, including a VR shooting game and baseball hitting simulators. There will also be a roll -up door for patio seating. Oishii Sushi is now open in the former Lava 10 building. There have been many great reports about the freshness, quality and variety of offerings. Besa's Pizza is now open on Highway 26, near Caf6 Italia. Besa's is owned and managed by father -daughter pair, Al and excursions for this event are sold out. HalloWine Trail takes place on Saturday, October 28. This event has a maximum attendance of 700 attendees and usually around 500 wear costumes. There are three Trick Or Treat excursions scheduled for October 29 and tickets are selling well. ADJOURNMENT Vice Chairman Terpening called for a motion to adjourn the meeting at 9:10 a.m. Motion: Debi Meek Second: Mike Oakley Approved 5-0 Becky Roberson Executive Assistant foe Szymaszek Chairman