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HomeMy WebLinkAbout1996-01-18 Regular Meeting Illti''''" 4 -0 iii,„ CITY OF GRAPEVINE, TEXAS k GRAPEVINE CONVENTION & VISITORS BUREAU BOARD OF DIRECTORS MEETING THURSDAY, JANUARY 18, 1996 - 11:30 A.M. ONE LIBERTY PARK PLAZA III AGENDA ill I. CALL TO ORDER 111 II. APPROVAL OF MINUTES FROM DECEMBER 14, 1995 MEETING !III III. OLD BUSINESS A. PLAZA UPDATE POI B. RETREAT REPORT C. OTHER f , I iii IV. NEW BUSINESS A. 1996 SALES MISSIONS B. OTHER V. SALES AND MARKETING REPORT i! VI. EXECUTIVE DIRECTORS REPORT iyir, i '' VII. ADJOURNMENT ill r4` STATE OF TEXAS COUNTY OF TARRANT CITY OF GRAPEVINE • MINUTES The Grapevine Convention& Visitors Bureau Board of Directors met on Thursday, January 18, 1996 at the Convention and Visitors Bureau, One Liberty Park Plaza, Grapevine, Texas at 11:30 a.m. with the following persons in attendance: Warren Dearing Board Member Gary Blagg Board Member Phil Parker Board Member Gayle Hall Hemingway Board Member Bruce Crouch Board Member Jerry Pittman Council Liaison Paul W. McCallum Executive Director Absent: Don Bigbie Chairman Colin Ankersen Board Member Mike Brown Board Member Trent Petty City Manager Mr. McCallum introduced Javier Rodriguez, Tourism Sales Director, to the board. Javier comes to us with 3 1/2 years experience heading up the national tourism program for the state of Texas and 1 1/2 years heading up the international program. Prior to that he spent many years with the South Padre Island Convention & Visitors Bureau in tourism. CALL TO ORDER Warren Dearing, Acting Chairman, called the meeting to order. APPROVAL OF MINUTES A motion to approve the minutes from the December 14th board meeting was made by Gary Blagg; seconded by Gayle Hall Hemingway. Motion carried. 111 OLD BUSINESS 1111 Plaza Update Mr. Cunningham has invited any interested board or council members to visit his shop in Argyle to inspect the progress on the statue. He is expecting to finish by New Vintage Festival in April. N. Board of Directors Meeting January 18, 1996 Page 2 of 4 • OLD BUSINESS cont. Retreat Report Due to the abundance of good material gathered at the board retreat held January 12th, the report is not yet ready. The materials are being transcribed and there is extremely beneficial and useful material. Some great ideas came out of the board retreat, for example a radio station, which could possibly be housed in the Palace Theatre. Also ideas on the direction for the Convention Center and some of the concerns expressed. We will send some information back to the Council. The report will be mailed prior to the next board meeting. Mr. Dearing expressed that it was a very good meeting with everyone working together and moving forward. Other Business Mr. McCallum shared a letter of resignation received from Greg Saunders. The Council approved appointments to the CVB Board of Directors of Colin Ankersen, General Manager of the DFW Hilton Executive Conference Center, and. Steve Trent, General Manager of the Hyatt Regency DFW. Board members expressed their desire to meet the new general managers and lb to invite them to be involved in the exciting things happening in Grapevine. NEW BUSINESS 1996 Sales Missions There will be two missions into Chicago and two into New York/New Jersey area. Chicago: Delta has pulled out of the Chicago market and therefor is no longer a sponsor. As a result staff only will be handling the Chicago sales missions. The one in downtown will be February 4 - 9, 1996 and the suburbs will be February 11 - 15, 1996. New York: The promotion at the Alamo Restaurant will be on March 15th. Board and council will be invited to join the sales team for the New York sales mission. There will be a limited departure schedule. One group will go in early for the sales calls and one group will go in on Thursday for the Friday promotion. Everyone returns on Sunday. Mr. McCallum shared price and flight time information. This will also be mailed to the board and council. Mr. McCallum shared the invitations for the promotions. Mr. McCallum asked for a show of interest of those who would like to visit the Long Island Vineyard District on Saturday. He will develop an outing for the group. Mr. Blagg and Mr. Pittman expressed interest. 1110 Board of Directors Meeting January 18, 1996 Page 3 of 4 NEW BUSINESS cont. Festival Admission Price ioThe bureau would like to increase the admission price to the festivals to $ 5.00 for adults and $ 2.00 for children and seniors. Preschoolers would be free. This will need to go before the 01, Foundation Board and the City Council. These prices would still be less than other gated festivals in the Metroplex. Mil Mr. Crouch stated that attendance is at a good maximum level. We now need to spend efforts on improving the product rather than promotion. All board members present were in favor of the price increase. Ms. Hall stated that major renovation and replacement of capital assets is needed. This increase would bring the price in line with the quality of the product offered. Mr. Pittman stated he felt this was the best festival in the state of Texas and he did not feel that the council will have a problem with it. Mr. Dearing felt that some citizens will have a problem with the increase and urged us to do our homework. This is less than most forms of family entertainment. SALES AND MARKETING REPORT 010 Sales and Marketing Report as printed in the board packet. The sales managers, Convention Center, convention services, and Visitor Information Center are all moving forward on target. EXECUTIVE DIRECTORS REPORT Turntable 011 The turntable is now in the hole, on the tracks and everything is ready to go. It is driven by an electric engine and TU is now installing the electric. The Tarantula people are now ready to start building tracks. Everything is looking very good on this project. Nash Farmstead Mr. McCallum shared the drawings for the Nash Farmstead property which would include a 6 01. acre Vineyard District. It would preserve the Nash home, as well as, the oak stands, graveyard site and barn, which would be moved and restored. It will be leased to a Texas winery and they would plant and maintain the community vineyards. We would move the farm equipment from the Heritage Center to the farm site. The homes in the development would be farm style homes and most would face the vineyards. There would be a winery/tasting room and a demonstration plowing area. The Heritage Foundation would buy it and generate revenue off the lease. This will give Grapevine 5 winery/tasting rooms in town. I . Board of Directors Meeting January 18, 1996 Page 4 of 4 Mr. Pittman expressed appreciation for Mr. McCallum's vision and Mr. Petty's work with developers and homeowners. The board wholeheartedly supported Mr. Pittman. Mr. Crouch brought up the need for informational signage. He suggested the need to make a prototype to obtain the approval. He suggested it be in an historic venue. After discussion, Mr. Crouch made a motion to have the Convention & Visitors Bureau make a drawing or design or 011 prototype of an informational sign to have available. Gayle Hall seconded the motion. Motion carried. 111 ADJOURNMENT MI There being no further business to be brought before the Board, a motion to adjourn was made by Gayle Hall; seconded by Gary Blagg. Motion passed. I gior I I Attests119-et--r.., ■ Date (321 2,7-4 1 (� ■ fly I I I I