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HomeMy WebLinkAbout1995-10-19 Regular Meeting iti 1 1 1 CITY OF GRAPEVINE, TEXAS GRAPEVINE CONVENTION & VISITORS BUREAU BOARD OF DIRECTORS MEETING THURSDAY, OCTOBER 19, 1995 - 11:30 A.M. ONE LIBERTY PARK PLAZA AGENDA ill I. CALL TO ORDER H. PRESENTATION OF PLAQUES HI. APPROVAL OF MINUTES FROM SEPTEMBER 21, 1995 MEETING 01 IV. OLD BUSINESS A. 1996 MEETING SCHEDULE II B. WEST COAST PROMOTION REPORT C. PLAZA SCULPTURE - MIKE CUNNINGHAM D. OTHER 1 V. ' NEW BUSINESS INA. BOARD RETREAT B. OTHER VI. SALES AND MARKETING REPORT VII. EXECUTIVE DIRECTORS REPORT VIII. ADJOURNMENT lir ii 111 STATE OF TEXAS COUNTY OF TARRANT CITY OF GRAPEVINE MINUTES 111 The Grapevine Convention&Visitors Bureau Board of Directors met on Thursday, October 19, 1995 at the Wallis Building, One Liberty Park Plaza, Grapevine, Texas at 11:30 a.m. with the following persons in attendance: Don Bigbie Chairman Warren Dearing Board Member Greg Saunders Board Member Gary Blagg Board Member Phil Parker Board Member Mike Brown Board Member Gayle Hall Hemingway Board Member Jerry Pittman Council Liaison Sharron Spencer City Council William Tate Mayor Paul W. McCallum Executive Director Fran Fairchild Dir. of Marketing & Sales Mike Cunningham Absent: Susan Warmuth Board Member Bruce Crouch Board Member Trent Petty City Manager U CALL TO ORDER Don Bigbie, Chairman, called the meeting to order and thanked Mr. Dearing for chairing the last meeting. Mr. Bigbie presented plaques to Billie Cooper and Jane Deupree for 15 years of continuous service to the Convention & Visitors Bureau as registration assistants. APPROVAL OF MINUTES A motion to approve the minutes from the September 21st board meeting was made by Warren Dearing; seconded by Gayle Hall Hemingway. Motion carried. OLD BUSINESS FY96 Board Meeting Schedule The FY96 board meeting schedule was adopted as printed. I 1111 Board of Directors Meeting %or October 19, 1995 Page 2 of 3 1111 OLD BUSINESS cont. West Coast Promotion Report Fran Fairchild reported that the bureau would be moving into a new area including San Jose. 1111 She shared the invitation that will be going out for the promotion on Thursday, Novemtber 9th. Mr. McCallum requested board members, who could help with that event, to contact him A.S.A.P. fil Plaza Sculpture Mike Cunningham shared a plaster model of the sculpture for Liberty Park Plaza. The sculpture .111 is the collective ideas of the CVB Board and the City Council. It reflects the pioneer spirit and concern for family life. The sculpture of a man, woman, and child is approximately 60" high on a 30" base with descriptive plaques on a 30" base with 4 horse heads that form a fountain 101 , emptying into a pool. The total height will be 10 to 11 feet. He shared samples of the limestone that will be used in the sculpture. Discussion followed with the consensus that the statue will indeed exemplify the pioneer spirit. Mr. Cunningham extended an invitation to the board and council to visit his shop as the statue is being carved. Foundation Director Mr. McCallum introduced Karl Stundins who has filled the position of Heritage Foundation Director. Karl brings with him an extensive background in preservation and ordinance development. Karl shared some thoughts with the board. Other Mr. McCallum reported on the armored carrier cost at the Convention Center stating that they will now take their deposits to city hall resulting in a $240./month savings. They have also implemented a credit card program thus reducing the amount of cash being handled. I NEW BUSINESS Board Retreat Mr. McCallum queried the board regarding a 3 - 4 hour retreat to do some in-depth planning regarding a proactive approach to the many changes facing the marketing future of Grapevine. Due to the coming additions of Grapevine Mills, the vineyards and tasting rooms, the steam train, the restaurant development, hotel development in the mid and lower price range, and the possible Convention Center expansion there is a need for the CVB to do some long range planning. After discussion, it was decided that a planning retreat during the second week of January would be good. Mr. Bigbie asked the board to contact P.W. or Fran with the time that would work best for each member. 110' . Board of Directors Meeting October 19, 1995 Page 3 of 3 II SALES AND MARKETING REPORT Fran Fairchild reported that Kathi Berry, sales manager for the Convention Center had a record breaking week last week with over $28,000 in sales. They had an $11,000 cash sales day with • all rooms being used with catering. The Center has 37% of its revenue booked for next year. Convention sales had two bookings. Marcy Roitman had over $1 million in sales for the year. Tourism is having success with day tours and church groups. A 4 - 5 hour tour format seems to work best. The Lone Star Travel Exchange show in Corpus was great with 18 appointments. The question was raised regarding an expansion of the Convention Center. This item has been returned to the city manager by the council for further development. Ms. Fairchild shared the I new Banquet and Event brochure. It is a bridge piece between hotel and shopping literature. It includes facilities that are willing to take advance reservations for 25 people or more. I EXECUTIVE DIRECTORS REPORT Mr. McCallum explained that the 1996 Marketing Program will be shared at the joint December IIBoard Meeting of the CVB board and City Council. He reported that the National Trust for Historic Preservation and the American Planning Society were in Grapevine last week. They ILwere shown how Grapevine has integrated heritage tourism with private and public enterprise. On October 10th Texas Wine Month was launched at the Hyatt Regency DFW. Also launched 0 was a new marketing program for TWGGA. Mr. McCallum shared the "Buy Texas" program and logo being used on stickers, table top, channel piece and guide. TWGGA presented the Lewis F. Qualia Award to Grapevine for efforts that have created more jobs and expanded that I- industry. He reported that we are in contact with the National Trust regarding grant prospects for the restoration of B&D Mills. I ADJOURNMENT There being no further business to be brought before the Board, a motion to adjourn was made by Greg Saunders; seconded by Phil Parker. Motion passed. I IAttest ei-e-4,2 IDate A 'i q ` ,/J- ir I