HomeMy WebLinkAbout1996-10-17 Regular Meeting CITY OF GRAPEVINE, TEXAS
GRAPEVINE CONVENTION & VISITORS BUREAU
BOARD OF DIRECTORS MEETING -'
THURSDAY, OCTOBER 17, 1996 - 11:30 AM
ONE LIBERTY PARK PLAZA
AGENDA
I. CALL TO ORDER
II. APPROVAL OF MINUTES FROM SEPTEMBER 19, 1996 MEETING
III. OL : SINESS
• . RESCHEDULE FOUNDATION DEDICATION DATE
. CHRISTMAS PARADE PARTICIPATION
lb
IV. 12,V13USINESS
TRANSPORTATION ISSUE FOR VISITORS
B. NON-ACTION DISCUSSION ITEMS
V. SALES AND MARKETING REPORT
VI. EXECUTIVE DIRECTORS REPORT
VII. ADJOURNMENT
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STATE OF TEXAS
COUNTY OF TARRANT
CITY OF GRAPEVINE
1 MINUTES
The Grapevine Convention&Visitors Bureau Board of Directors met on Thursday, October 17,
1996 at the Wallis Building, One Liberty Park Plaza, Grapevine, Texas at 11:30 a.m. with the
following persons in attendance:1Don Bigbie Chairman
Colin Ankersen Board Member
1 Warren Dearing Board Member
Gary Blagg Board Member
Gayle Hall Hemingway Board Member
11 Bill Brink Board Member
Steve Trent Board Member
Phil Parker Board Member
IJerry Pittman Council Liaison
Trent Petty City Manager
Wanda Blagg Chamber Liaison
Cio Paul W. McCallum Executive Director
George Kakos Director of Sales & Marketing
IAbsent: Bruce Crouch Board Member
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CALL TO ORDER
1 Chairman Don Bigbie called the meeting to order.
1 APPROVAL OF MINUTES
A motion to approve the minutes from the September 19, 1996 Board Meeting was made by
Colin Ankersen; seconded by Gayle Hall Hemingway. Motion carried.
1 OLD BUSINESS
Fountain Dedication-
1 Mr. McCallum reported that the National Register nominations would be read in Austin on
Saturday, November 9. He said, because our presence is needed in Austin, the Liberty Park
Plaza Fountain dedication would need to be rescheduled. Discussion followed. It was the
general concensus of the Board to hold the Fountain Dedication on Monday, December 2nd at
5:30 p.m., prior to the Carol of Lights.
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October 17, 1996
Page 2 of 4
Christmas Parade-
r Mr. McCallum asked if the Board would be interested in changing our
g g role with regards to the
Christmas Parade. Discussion followed. The general concensus of the group was not to
increase our participation level, but, to keep the same program as we have had in the past. Mr.
r McCallum reported that an appropriate vehicle would be provided for those Board members and
1 their families that wanted to ride in the parade.
1 NEW BUSINESS
.1 Transportation Issue for Visitors-
Mr. McCallum outlined the issue that was brought forth in the last meeting. The hotel's General
Managers were concerned for a portion of their hotel guests that were staying for an extended
period of time and did not have access to a rental car. A copy of a transportation study was
done by National Service Research in May of 1995 and provided to the Board. He stated that
the study showed that 59% of the visitors surveyed said they needed transportation and 86% said
Zo, that they would utilize a shuttle service for a $3.00 fee.
Mr. Petty reported that a study done by his office 4 years ago resulted in three areas of
I consideration with regard to transportation. Those areas in need of transportatoin are visitors,
work force and citizens. Mr. Petty stated that Council recognized the need visitors to Grapevine
have for transportation, but, have not addressed it. He said their focus is better served for the
I taxpayers to addressing the transportation issues of Grapevine's work force and the needs of the
elderly and disabled. Discussion followed.
1 General concenses of the Board was to evaluate the transportation program the Mills Corporation
was planning for Grapevine Mills and attempt to consolidate our needs with theirs. Mr. Bigbie
stated that the Board would act as a catalyist to combine efforts between the Mills Corporation
1 and Grapevine's hotels and attractions.
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Non Action Discussion Items-
Mr. Blagg reported that this year's homecoming set an attendance record and expressed his
appreciation for the grant from the Board.
3 SALES AND MARKETING REPORT
Mr. Kakos reported that the Marketing Committee would be holding their first meeting on
illw Wednesday, October 23. He said their focus would be to formulate a game plan for fiscal year
'97.
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October 17, 1996
Page 3 of 4
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Sales and Marketing Report (cont.)
r -I` Mr. Kakos stated a new format map was currently being worked on by Parker & Wood, and a
holiday direct mail piece would be ready to show the Marketing Committee at their meeting on
' I October 23.
He also reported that a holiday discount program was presented at the monthly merchants
breakfast, but, no one offered to take leadership of the project. The CVB will continue a
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discount program through their Convention Services Department.
P J Mr. Kakos reported that FY '96 numbers showed increases over projections at the Convention
Center and in the Convention Services and Sales programs.
Grants in Aid-
! A grants in aid request was made by the Northeast Tarrant Arts Council for a Saturday
LShoppers series and Northeast Events Registry program. A grant of $10,000 was requested.
JDiscussion followed.
L A motion was made by Warren Dearing to award a grant to the Northeast Tarrant Arts Council
in the amount of $2,500; seconded by Bill Brink. Motion carried.
EXECUTIVE DIRECTORS REPORTS
- Interviewing is currently underway for 4 open positions in the CVB including, Sales
Manager, Foundation Coordinator, Maintenance Worker and a part-time person for the
1 1 Visitor Information Center.
provided to those Board members who are interested in traveling to Austin
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l - on Saturday, November 9 to attend the National Register Nominations.
ITravel IndustryAssociation's annual meeting last
- The CVB participated in the Texas
week.
1 I interest in establishinga state sales tax rebate program in Texas
- There is a heightened m
for international travelers. Florida and Louisiana already have this program established
and it is felt that this program would assist us in selling international packages.
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- There was a very successful 100th Birthday celebration for Puffy, Tarantula's steam
1 engine, last week including excellent media coverage.
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IBoard of Directors Meeting
ilieig October 17, 1996
Page 4 of 4
ADJOURNMENT .
There being no further business to bring before the Board, Chairman Bigbie called for a motion
to adjourn. Motion was made by Gary Blagg; seconded by Steve Trent.
ATTEST: A L., . 1 _ J.
DATE: h2d)/ 1 ! f(
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