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Home My WebLink About1996-09-19 Regular Meeting • 111 CITY OF GRAPEVINE, TEXAS GRAPEVINE CONVENTION & VISITORS BUREAU 1' BOARD OF DIRECTORS MEETING THURSDAY, SEPTEMBER 19, 1996 - 11:30 AM ONE LIBERTY PARK PLAZA AGENDA II. CALL TO ORDER II. APPROVAL OF MINUTES FROM AUGUST 15, 1996 MEETING OLD BUSINESS A. SALES PROMOTIONAL LITERATURE UPDATE B. GRAPEFEST MEETING PLANNER FAM RECAP C. TARANTULA INAUGURAL RUN RECAP N. NEW BUSINESS A. 1997 MARKETING COMMITTEE APPOINTMENTS B. ATTRACTIONS MARKETING STUDY C. NONACTION DISCUSSION ITEMS V. SALES AND MARKETING REPORT V . I ESTABLISH DATES A. DATE FOR LIBERTY PARK PLAZA FOUNTAIN DEDICATION B. MEETING DATES FOR 1996-97 VII. EXECUTIVE DIRECTORS REPORT �. VIII. ADJOURNMENT I I m, " ': r OF TEXAS OF TARRANT v ',, OF GRAPEVINE , , MINUTES 444 ,. r4 rapevine Convention &Visitors Bureau Board of Directors met on Thursday, September 1996 at the Wallis Building, One Liberty Park Plaza, Grapevine, Texas at 11:30 a.m. with " following persons in attendance: 14,, Don Bigbie Chairman r; Colin Ankersen Board Member � t Warren Dearing Board Member ;�f. Gary Blagg Board Member n�� ,a iF r y ,' Gayle Hall Hemingway Board Member - �, '. Bill Brink Board Member ",/1�� „ Board Member 4 Steve Trent Jerry Pittman Council Liaison ,0,4' Wanda Blagg Chamber Liaison 11111111 Paul W. McCallum Executive Director George Kakos Director of Marketing & Sales Lip Absent: Phil Parker Board Member Bruce Crouch Board Member Trent Petty City Manager Mill CALL TO ORDER Chairman Don Bigbie called the meeting to order. APPROVAL OF MINUTES A motion to approve the minutes from the August 15, 1996 board meeting was made by Gayle Hall Hemingway; seconded by Bill Brink. Motion carried. OLD BUSINESS Sales Promotional Literature Update- Mr. Kakos showed a mock up of the new Meeting Planners Guide. He stated that the new guide consisted of a series of inserts which will allow for flexibility of changes and additions in restaurants, attractions, hotels, etc. GrapeFest Meeting Planners Fam Recap- Mr. Kakos reported that 22 local corporate meeting planners were in attendance. The planners had a full tour of both hotels, Delaney Vineyards, LaBuena Vida, Bear Creek and attended GrapeFest and the Wine Tribute Dinner. Both hotels showed very well. Mr. Kakos stated that this was an excellent opportunity to showcase not only our fine hotel properties, but, the unique attractions that Grapevine has to offer. -.Meeting Planners Pam (cont.)- �— sen stated that this was a great opportunity for the DFW Lakes Hilton's sales staff aosure to some major players in the local corporate meetings market and dissect any "�0 etential business there might be. He also said several inquiries have come forth as a ,,w.the fam. said that the fam gave his property and their staff an opportunity to make a good ion with these meeting planners and it was well worth the investment. 9 Son r 'la Inaugural Run Recap- �,.. 4 IeCallum reported that the Inaugural Run was a tremendous success. Approximately 60 contacts were made and articles on the train appeared in many smaller publications in " such as Sherman, Breckenridge, and Big Sandy which will target the weekend drive in 'st. Bill Davis and the Tarantula Corporation feel that it is a big success for them. cCallum reported that future marketing efforts would focus on building weekday business. xz w',:,e r W BUSINESS '';,,,...4,,,,,. , a�s �� {'' arketing Committee Appointments- Ogii` :' ,rl Mr. Bigbie appointed five members to serve as the 1997 Marketing Committee including both Directors of Sales from the Hyatt Regency DFW and the DFW Lakes Hilton, George Kakos, -'.,x,,,-k,',4, Phil Parker and Gary Blagg. 101 '' ' : Attractions Marketing Study- .' Mr. McCallum reported that the City Council had approved funds for an Attractions Marketing ,a � Study. He said that in the next 12 months Grapevine would see an emergence of attractions including Grapevine Mills, Bass Pro, two additional , as well as additional and retail. A study is needed to establish the best way wineriesto move consumers and visitorsrestaurants around from area to area. Signage is an important aspect of the study to help with flow and keep people out of the residential areas. Another subset of the study would be to establish how to better handle pedestrian traffic in the historic district. Mr. McCallum reported that a San Francisco IIII based company, who has worked with Disney World in the past, would probably be commissioned to do the study. 1111 Mr. Ankersen inquired if there were plans to develop a fun map to help direct these people around. Mr. Trent agreed that a fun map would be beneficial to their hotel guests and would create more interest and excitement for the attractions Grapevine has to offer. Discussion 11 followed. Mr. Trent suggested that the fun map be a project for the newly appointed Marketing Committee. d, 1', 4 - 1' ge 3 k N ° ; ; Mrs. Hemingway expressed her concern for the handicapped visitors and their lack of rA essibility to Grapevine's attractions. Mr. Pittman assured her that a task force has been 1 j:rrr T T '. established to address this issue and their goal was to ensure that Grapevine was in complete ° compliance with ADA. � t A motion was made to proceed in accepting proposals for the Attractions Marketing Study by "',?' Warren Dearing; seconded by Gayle Hall Hemingway. Motion carried. -,t0;1,:' Non Action Discussion Items- 111111rik Mr. Bigbie expressed his thanks to Gayle Hall Hemingway for her outstanding job as ^-1 Chairperson for GrapeFest. He also complimented Mr. Ankersen and his staff at the DFW Lakes Hilton for the excellent job they did at the Texas Wine Tribute Dinner. Mrs. Hemingway 111 also expressed her appreciation to both hotels for their excellent contributions to GrapeFest. Mr. Ankersen expressed concern for a portion of his hotel guests that were here and had no leaccess to a rental car. Mr. Pittman stated that the Mills Corporation agreed to provide transportation to and from the airport. Discussion followed. Mr. McCallum stated that this would be an agenda item for the next board meeting. Chairman Bigbie asked that Trent Petty IIbe present at the next board meeting for his input. 141 SALES AND MARKETING REPORT Mr. Kakos reviewed a list of upcoming trade shows/industry events the CVB would be i participating in next month. He stated that Javier Rodriguez was working with the Mills Corporation to promote tour business internationally. He also reported that a holiday business promotion was forthcoming and that it would be similar to the summer promotion. Mr. Ankersen suggested establishing a holiday discount coupon program within the Grapevine merchants. Mr. Kakos agreed to discuss it at the next Retail Merchants meeting. 1111 ESTABLISH DATES - Dedication of the Liberty Park Plaza Fountain will be on Saturday, November 9. 1111 - An FY 97 meetings dates calendar was agreed upon by the Board. 1111 - Mr. McCallum asked for input toward establishing a date for the annual St. Patrick's Day Sales promotion in New York. Discussion followed. A date for the event of Friday, March 14 was agreed upon by the Board. lir I ems. fr ' DIRECTORS REPORTS "o. you to all who assisted in the successful signing of the Parras/Grapevine CityCity Accord. The Parras delegation was completely impressed with Grapevine and g citizens. on Emrich will be returning to the Bureau to accept the position of Executive Directordf the Grapevine Heritage Foundation on November 11. , , custom built Board table and chairs were delivered to the Wallis this week. The table and chairs are made from native Texas Pecan trees over 100 years old. The Bureau is currently working with Paula Neyman at American Airlines on a k ;, legislative agenda to initiate a sales tax rebate program for international shoppers. OuRNMENT e being no further business to bring before the Board, Chairman Bigbie called for a motion courn. Motion was made by Bill Brink; seconded by Gayle Hall Hemingway. 0- 2:;;4,1;t11-`,. ATTEST: DATE: NI N .•I I N I I.