HomeMy WebLinkAbout1996-02-22 Regular Meeting CITY OF GRAPEVINE, TEXAS
GRAPEVINE CONVENTION & VISITORS BUREAU
BOARD OF DIRECTORS MEETING
THURSDAY, FEBRUARY 22, 1996 - 11:30 A.M.
,fA ONE LIBERTY PARK PLAZA
AGENDA
I. CALL TO ORDER
II. OATH OF OFFICE
II. APPROVAL OF MINUTES FROM JANUARY 18, 1996 MEETING
III. OLD BUSINESS
A. CHICAGO SALES BLITZ REPORT
B. NEW YORK SALES BLITZ UPDATE
C. HISTORIC THEME SIGNAGE REPORT
D. TARANTULA UPDATE
IV. NEW BUSINESS
V. SALES AND
MARKETING REPORT
VI. EXECUTIVE DIRECTORS REPORT
VII. ADJOURNMENT
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STATE OF TEXAS
COUNTY OF TARRANT
CITY OF GRAPEVINE
MINUTES
The Grapevine Convention & Visitors Bureau Board of Directors met on Thursday, February
22, 1996 at the Convention and Visitors Bureau, One Liberty Park Plaza, Grapevine, Texas at
11:30 a.m. with the following persons in attendance:
Don Bigbie Chairman
Warren;Dearing Board Member
Gary Blagg Board Member
Phil Parker Board Member
Bruce Crouch Board Member
Jerry Pittman Council Liaison
Paul W. McCallum Executive Director
Colin Ankersen Board Member
Mike Brown Board Member
Absent:
Gayle Hall Hemingway Board Member
Steve Trent Board Member
Trent Petty City Manager
CALL TO ORDER
Don Bigbie, Chairman, called the meeting to order. Mr. Bigbie expressed appreciation to Mr.
Dearing for chairing the last board meeting in his absence.
OATH OF OFFICE
Sallie Andrews administered the oath of office to Colin Ankersen. Mr. Ankersen, General
Manager of the DFW Hilton, was introduced to the board. Originally from Denmark, he was
most recently general manager at the Omni Hotel in Charleston, SC. Mr. Ankersen shared the
Hilton renovation plans. Mr. Bigbie welcomed Mr. Ankersen to the board and the community.
APPROVAL OF MINUTES
A motion to approve the minutes from the January 18th board meeting was made by Bruce
Crouch; seconded by Gary Blagg. Motion carried.
OLD BUSINESS
Chicago Promotion
Mr. McCallum reported on a very successful Chicago promotion that was in the downtown area
the first week and in the suburbs the second week. There was extensive involvement by both
the Hyatt and the Hilton. There were 56 scheduled sales calls; 4 unscheduled appointments; 86
people attended the downtown promotion including 53 meeting planners. Jacques Recht,
Delaney Vineyards wine maker, made this event very special. He understood the audience and
did a fantastic job. After tasting Texas champagne, one meeting planner called Dr. Bobby
Smith, La Buena Vida Vineyards, to order champagne for an event.
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�'°^ ` Board of Directors Meeting
February 22, 1996
Page 2 of 3
OLD BUSINESS cont.
Chicago Promotion cont.
The suburban promotion was held on Valentine's Day with 51 meeting planners and 46 guests
present. The assistance of board and council was missed at this event, however, heavy follow-
up is underway. To date there have been 5 pieces of business booked, 3 hot leads, and 13 leads.
New York Promotion
Due to airline restrictions, the promotion team will travel together. We are expecting
approximately 100 attendees. Due to timing, the mayor will be able to attend for the first time.
American Airlines is our partner on this promotion. It was mentioned that we are losing some
California business due to airline ticket costs. Mr. Ankersen said that they are working with
American Airlines group department trying to get some better rates.
Signage
Pedestal Signage: Mr. McCallum reported that he has requested proposals from two groups,
one a landscape architect and one an engineering firm for signage to move people more
efficiently around Grapevine. He shared photographs of the signage used by the city of
Temecula. It is very efficient and cost effective. While their's has a contemporary look, we
46. would want something of an historic nature. Mr. McCallum reported that you can travel
anywhere in Temecula and fmd anything easily due to this signage. He has requested of the city
the means for determining which businesses and attractions are listed on their signs.
Mr. Pittman stated that the Planning and Zoning Commission passed by a 7-0 vote and sent on
to Council an ordinance that would ban ground pole signs and require skirting be put around
ground pole signs.
Pedestrian Signage: Mr. McCallum shared photographs of pedestrian signage in San Juan
Capistrano. California. There were approximately 2 per block and shared information, maps,
and brochures with pedestrians. It added to the attractiveness of the street. We'd like to get this
type of information into the restaurant and shopping center areas along 114, as well as,
downtown. At this point, Mr. McCallum is aware of no "insurmountable" problems regarding
the placement of signage.
Mr. Bigbie mentioned that the signage in Europe is great. He felt there is a definite need for
better signage and would like us to be a pioneer in this area.
Tarantula
Mr. McCallum reported that the Tarantula people were quoting an April 1 commencement date;
that the scheduled run would depart from Grapevine mid morning with a 2 1/2 hour layover in
Fort Worth and return to Grapevine around 3:30 pm; and a $20 round trip cost. They are
considering another engine to run charter business without having to work around scheduled
business. They will start moving equipment to Grapevine in a few weeks. Nothing will be put
out to the press until all contracts are signed. We are looking for additional land in that area
as we have increased the amount of land designated to Tarantula. The turntable is installed and
11111 needs track connected to it. This will be done by the Tarantula folks. They have 5 restored
cars and can handle 380 people. They normally pull two cars.
Board of Directors Meeting
';: February 22, 1996
Page 3 of 3
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NEW BUSINESS
Mr. Blagg reported that he had visited with Steve Trent, General Manager of the Hyatt.
SALES AND MARKETING REPORT
Sales and Marketing Report as printed in the board packet. Mr. McCallum reported that he had
completed final interviews for the director of sales and marketing position and that the City
Personnel Department was doing reference checks. He hoped to have an announcement within
two weeks.
EXECUTIVE DIRECTORS REPORT
Board Retreat Summaries
Mr. McCallum shared a summary version and an expanded version of the Board Retreat held
in January. He express enthusiasm for the many good ideas which came out of that meeting.
He felt that the idea of a radio station in the palace could be made an attraction in itself. A
smaller study is under consideration for a more specific location for Convention Center
expansion including whether it should be on the existing or a new site.
ADJOURNMENT
There being no further business to be brought before the Board, a motion to adjourn was made
by Bruce Crouch; seconded by Warren Dearing. Motion passed.
Attest
Date
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