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Home My WebLink About1997-09-18 Regular Meeting CITY OF GRAPEVINE TEXAS GRAPEVINE CONVENTION & VISITORS BUREAU BOARD OF DIRECTORS MEETING Thursday, September 18, 1997 - 11:30 WALLIS BUILDING, ONE LIBERTY PARK PLAZA AGENDA /CALL TO ORDER . OATH OF OFFICE- KATHEE LNENGOOD . APPROVAL OF MINUTES FROM AUGUST 21, 1997 MEETING r N. ,L0..4)L,WIJJSINESS IC EFEST REPORT D ; �� `r IDEWALK JUDGE DEDICATION t EVINE MILLS GRAND OPENING U V. NEW BUSINESS A) PROPOSED BOARD MEETINGS CALENDAR FY'98 B) WALLIS BOARDROOM IMPROVEMENTS (,) ,w F b r VI. SALES AND MARKETING REPORT r VII. EXECUTIVE DIRECTORS REPORT VIII. ADJOURNMENT aw gjhrs -- 1e-o-ure( Su, /1 r STATE OF TEXAS • COUNTY OF TARRANT CITY OF GRAPEVINE MINUTES The Grapevine Convention & Visitors Bureau Board of Directors met on Thursday, September 18, 1997 at the Wallis Building, One Liberty Park Plaza, Grapevine, Texas with the following persons in attendance: Don Bigbie Chairman Bill Brink Board Member Philip Cloud Board Member Gayle Hall Board Member Phil Parker Board Member Kathee Livengood Board Member Fr Jerry Pittman Council Liaison Paul W. McCallum Executive Director George Kakos Director of Sales & Marketing Absent: Steve Trent Board Member Colin Ankersen Board Member Gary Blagg Board Member Neva Frymire Chamber Representative Roger Nelson City Manager CALL TO ORDER Mr. Bigbie called the meeting to order. OATH OF OFFICE Kathee Livengood took the oath of office. APPROVAL OF MIN[TTRS A motion to approve the minutes from the September 18, 1997 Board Meeting was made by Gayle Hall, seconded by Philip Cloud. Motion carried. OLD BUSINESS GrapeFest Report- Mr. McCallum commended Ross Bannister for a very successful festival, which set an attendance record of more that 116,000 people. Over $61,000 was raised for local civic groups. Approximately 30 minutes of television coverage on the festival was generated in Texas and nationwide. Over $600,000 in print publicity was generated on the festival and its events. A record number of 23 wineries participated in GrapeFest. The Texas Boutique Wine Tasting provided an avenue for smaller wineries to participate in the festival. The International Wine Tasting had over 10 countries represented. Advisory Board Meeting September 18, 1997 Page 2 of 3 GrapeFest Report (cont)- Mr. McCallum stated that increased sponsorships for next year's festival will be a goal now that the attendance level has exceeded 100,000. The footprint of the festival will be reworked to create a better crowd flow and paid service staff levels will be increased. Don Bigbie stated, on behalf of the Grapevine Convention & Visitors Bureau Advisory Board, their full support and compliments to the staff and festival volunteers on the management and production of a very successful event. Gayle Hall commended the Convention & Visitors Bureau staff on their teamwork and she expressed her appreciation for the countless hours that staff worked to ensure a successful event. Sidewalk Judge Dedication- Mr. McCallum reported that a dedication ceremony for the "Sidewalk Judge" sculpture will take place on Thursday, October 2 at 6:00 pm at the Wallis, just prior to the Homecoming Parade. The dedication will focus on the Advisory Board's role in the project, which was designed to initiate the Grapevine Public Arts program. Cry Grapevine Mills Grand Opening- Mr. McCallum stated that the Grapevine Mills Grand Opening will take place on October 30 and 31st and that the CVB will be taking a very proactive role out at the mall site. The Bureau staff will be distributing small promotional items to mall attendees on out roads leading to the mall as well as operating a media headquarters for the opening. Special efforts will be made with all media to get them to visit the Grapevine Historic Township as well. NEW RIISINF,SS Proposed Board Meetings Calendar, FY 97-9R- A proposed calendar of meeting dates for the next fiscal year was distributed and discussed. A final calendar will be mailed to the Board. Wallis Board Room Improvements- Mr. McCallum reported that the Bureau is utilizing the Board Room for more community and social meetings and a better ability is needed to service these groups with improved kitchen facilities. Discussion followed. A motion was made by Kathee Livengood, seconded by Bill Brink to support a project to remodel the Wallis Board Room. ,,. Visitor Information Center- Mr. McCallum reported that the Visitor Information Center was achieving maximum utilization r Advisory(19 Board Meeting tg September 18, 1997 Page 3 of 3 during certain times of the week. He proposed taking 3,000 square feet of the Heritage Center for a new and improved Visitor Information Center. Mr. McCallum stated that an amendment to the budget would be needed and that the Bureau would pay an annual fee of $1,000 to the Foundation's facility maintenance fund, per a lease agreement. Mr. Bigbie requested more details at the next advisory board meeting, with preliminary costs and proposals. The October Advisory Board Meeting will be held at the Heritage Center, where the project will be further discussed. SALES AND MARKETING REPORT Mr. Kakos reported: - The GrapeFest Fam Tour, consisting of 18 local corporate meeting planners, was very successful and represented 13 companies. Cr' - A good month was reported in lead generation with a representative 4,760 room nights. - The Bureau assisted the Hyatt in the closing of two pieces of business with the Veterans of Foreign Wars in 1999 and 2002 beating out the Adams Mark Hotel in Dallas. EXECUTIVE DIRECTOR'S REPORT Mr. McCallum reported: - The Palace Theater capital campaign was launched at the Texas Wine Tribute with $600,000 being raised to date. The Parras delegation donated $1,000 to the project. - The Parras ambulance project is complete and the ambulance is in service. ADJOT TRNMENT There being no further business to bring before the Board, Mr. Bigbie called for a motion to adjourn. Motion was made by Gayle Hall; seconded by Bill Brink. ATTEST: DATE: