HomeMy WebLinkAbout1997-01-16 Regular Meeting 17'
CITY OF GRAPEVINE, TEXAS
GRAPEVINE CONVENTION & VISITORS BUREAU
BOARD OF DIRECTORS MEETING
THURSDAY, JANUARY 16, 1997 - 11:30 AM
WALLIS BUILDING
AGENDA
I. CALL TO ORDER
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II. APPROVAL OF MINUTES FROM DECEMBER 19, 1996 MEETING
III. OLD,BUSINESS
A) CREATIVE ART DIRECTION UPDATE
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IV. NEW BUSINESS
V. SALES AND MARKETING REPORT
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VI. ADJOURNMENT
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1111 STATE OF TEXAS
COUNTY OF TARRANT
I CITY OF GRAPEVINE
MINUTES
j The Grapevine Convention& Visitors Bureau Board of Directors met on Thursday, January 16,
1997 at the Wallis Building, One Liberty Park Plaza, Grapevine, Texas with the following persons
Iin attendance:
Don Bigbie Chairman
j Gary Blagg Board Member
Gayle Hall Hemingway Board Member
Bill Brink Board Member
I Phil Parker Board Member
Paul W. McCallum Executive Director
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George Kakos Director of Sales & Marketing
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Abse : Colin Ankersen Board Member
Warren Dearing Board Member
il Steve Trent Board Member
Jerry Pittman Council Liaison
ItiIv Wanda Blagg Chamber Liaison
Trent Petty City Manager
Id CALL TO ORDER
illChairman Don Bigbie called the meeting to order.
ill APPROVAL OF MINUTES
A motion to approve the minutes from the December 19, 1996 Board Meeting was made by Gayle
IIII Hall Hemingway; seconded by Bill Brink. Motion carried.
ill OLD BUSINESS
I Creative Art Direction Update-
Mr. Kakos showed the Board concepts of the proposed new family of brochures that are currently
in design at Parker and Wood. The agency is now working on the copy and layout of the
Ibrochures and print production should begin in May.
ir NEW BUSINESS
There was no new business to address.
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(10 Board of Directors Meeting, January 16, 1997
SALES AND MARKETING REPORT
Mr. Kakos reported that the Sales Department closed with 3 bookings in December that
resulted in summer business for 1997 and an ad in Successful Meetings magazine has
resulted in 121 requests for information.
A survey was recently completed on riders aboard the Tarantula train. A total of 148
surveys were taken to improve visitation to Grapevine and increase ridership on the
Tarantula. As a result of the survey several areas are being considered such as coupons,
group discounts, gift certificates, on board promotional information, co-operative
advertising and brochure improvements. The Tarantula has announced that they will be
making two daily round trips between Grapevine and the Stockyards starting in the Spring
of '97.
Mr. Kakos also reported that ridership on the Tarantula has been averaging 1,500 a
week.
EXECUTIVE DIRECTORS REPORT
- The Annual Legislative Unity Dinner will take place in Austin, on February 25. The
CVB will purchase a table and an invitation was extended to the Board to attend.
- The Chicago Sales promotion will take place on February 14. The promotional dinner
will take place in the suburb of Oak Brook with sales calls preceding the event in
downtown Chicago. There are 3 places on the sales teams for Board members
who would like to make calls with the sales teams.
- The New York promotion is to take place on March 14 in Manhattan. Plans are being
finalized and more information will be available soon. There are 12 places for Board
members and spouses to attend the New York Sales Promotion. In addition to the
promotion, there will be a luncheon held on the Thursday preceding the meeting
planners promotion for national wine writers.
- Mr. McCallum has been approached by DFWATC to chair their organization. The
Board pledged their support in whatever decision he made with regard to the
chairmanship.
- Mr. McCallum will traveling to Ontario, California with the City Manager next week
to meet with the Ontario Mills Mall Marketing personnel and to attend a UCLA
sponsored conference for public/private partnerships in hotel development.
ADJOURNMENT
There being no further business to bring before the Board, Chairman Bigbie called for a motion
to adjourn. Motion was de by B'll Brink; seconded by Phil Parker.
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