HomeMy WebLinkAbout2000-04-27 Regular Meeting 111
CITY OF GRAPEVINE, TEXAS
111 GRAPEVINE CONVENTION & VISITORS BUREAU
BOARD OF DIRECTORS MEETING
Thursday, April 27, 2000 - 12:00 noon
111 WALLIS BUILDING
ONE LIBERTY PARK PLAZA, GRAPEVINE, TEXAS
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AGENDA
I. CALL TO ORDER
II. APPROVAL OF MINUTES FROM MARCH 30, 2000 MEETING
III. SALES AND MARKETING REPORT
IV. OLD BUSINESS
A. NEW VINTAGE RECAP
B. MARKETING COMMITTEE UPDATE
C. HOTEL ALLIANCE UPDATE
D. B. R. WALL STATUE UPDATE
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V. NEW BUSINESS
IA. MAIN STREET DAYS HERITAGE FESTIVAL
VI. ADJOURNMENT
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Lar STATE OF TEXAS
COUNTY OF TARRANT
CITY OF GRAPEVINE
MINUTES
The Grapevine Convention & Visitors Bureau Board of Directors met on Thursday, April 27,
2000 at the Convention & Visitors Bureau, One Liberty Park Plaza, Grapevine, Texas with the
following persons in attendance:
Don Bigbie Chairman
I Gary Blagg
Bill Brink Board Member
Board Member
Philip Cloud Board Member
Paul Jennings Board Member
Kathee Livengood Board Member
Phil Parker Board Member
Robert Thrailkill Board Member
Steve Trent Board Member
Darlene Freed Council Liaison
Pat Stinson Heritage Foundation Liaison
Paul W. McCallum Executive Director
George Kakos Director of Marketing
Absent:
CALL TO ORDER
Chairman Bigbie called the meeting to order.
APPROVAL OF MINUTES
A motion to approve the minutes from the March 30, 2000 Board Meeting was made by Steve
Trent and seconded by Kathee Livengood. Motion carried.
` SALES AND MARKETING REPORT
George Kakos reported that there were 8 tourism group sales leads and 3 booking in March, sales
division booked 3,300 room nights, 7 conventions were serviced, 13,000 visitors were assisted
and 50,000 brochures were distributed. Marcy Roitman attended Affordable Meetings West in
San Jose on April 18-19. 90 meeting planners visited the booth and to date one lead has been
generated from this show. Dallas Morning News has done a feature article on Grapevine in the
Guide due out tomorrow. The Spring FAM is coming together with 11 meeting planners
committed to date. The goal is 15 planners. The familiarization tour will take on a different
format this year with a Safari theme. Attendees will have a choice of options during part of the
weekend. Saturday night will be a dine-around with each property hosting part of the dinner.
if Pow Wow fam tours will be in on May 13th and 14th. To date over 120 international tour
1111, operators and suppliers have signed up to participate.
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Board of Directors Meeting ,$ '
April 27, 2000
Page 2 of 3
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OLD BUSINESS
New Vintage Recap j
Attendance exceeded 8,500 and approximately$ 26,000. was raised for the Public Art bU
This year we added wine maker dinners at the Hilton,Hyatt and Embassy Suites. There
story coming out on Chef Tom O'Brien at the Embassy Suites. There were 24 restaurantW.,sp '
wineries represented at the Women's Division Great Taste on Thursday. Saturday's Food . ..
Wine Pairings Lunch was a sell-out at 130 people where the Art Institute of Dallas' CulinaryottwA
School prepared the meal. The New Vintage Wine and Art Festival was a success and the new
activities were a great addition. The tourism division did an accommodations package in
connection with the New Vintage Festival that generated room nights for our smaller properties.
AmeriSuites picked up 30 room nights and Baymont 10. In addition 5 future leads have been
generated for group business for GrapeFest.
Marketing Committee Update
Phil Parker thanked the board members and hotel personnel who served on this committee. Mr.
Kakos reported that the committee has made its recommendations for the FY 2000-01 budget.
1(0 ASAE, Springtime in the Park(Washington,DC) and Springtime on the Pier(Chicago Navy
Pier) are three new shows being added. Sales missions for next year will be expanded to include 4'
Minneapolis, Washington DC and the west coast. Also, focus on the DFW area will be
expanded. Advertising dollars to go to direct sales rather than magazine ads. We will use
telesales to prospect so that staff sales managers have more time to work the leads.
Staffing needs for the next budget year will include an additional sales manager, a web master, a
housing manager and several part-time Visitor Information Center workers.
Hotel Alliance Update
Grapevine and Irving are pursuing a joint cooperative effort to separate us out from the rest of
the Metroplex. We will do some "branding"joint marketing for our area. We will also move in
the direction of forming a marketing alliance of Grapevine and Irving hotel properties. Irving is
planning to build their new 200,000 sq. ft. Convention Center in Las Colinas with a 500 room
anchor property. There will be approximately 11 miles between the Irving Convention Center
and the Opryland Convention Center.
B.R. Wall Statue Update
The B. R. Wall bronze statue will be dedicated at GrapeFest. There are only two foundries in
this area that can handle life-size statues. One is working on the Citizen Soldier project and the
other is working on the Night Watchman statue for our Sister City, Krems Austria.
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Board of Directors Meeting '
April 27, 2000
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1111 NEW BUSINESS .,-,p„),.. 4
Main Street Days Heritage Festival " -f "7
II This year's theme is a Millennium of Leadership. Dairy farming is the festiv,°1 , .
element. We have added new arts and crafts as well as entertainment. Eric Burden , '
Animals will be the lead act on Friday night and LeRoy Parnell will be the lead act on °:r L f. -,
II night. On Saturday will be the dedication of the windmill / horse trough and on S i' ;1.:',z,-,,,,:^ s `
rededication of the Torian Cabin. Also on Sunday following the rededication will be a �a o G`�'�,'�,`
between Wyatt Earp (Hugh O'Brian) and Mayor Tate
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III ADJOURNMENT
There being no further business to bring before the Board, Bill Brink made the motion to
Iadjourn, seconded by Phil Cloud.
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ATTEST:
lir DATE:
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