HomeMy WebLinkAboutWS Item 02 - Promotional LiteratureGMK ITEM.
MEMO TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: ROGER NELSON, CITY MANAGER /&
MEETING DATE: JULY 18, 2000
SUBJECT: WORKSESSION - SPONSORSHIP AND ADVERTISING ON
PROMOTIONAL LITERATURE
The demand for Grapevine promotional literature has grown exponentially over the last five
years. Distribution of Grapevine CVB produced literature has now reached a million pieces
a year and is expected to be at two million pieces by 2005.
The cost of paper and printing has gone up considerably in the past five years and is
projected to go even higher in the next five years.
At the last CVB Board of Directors meeting, staff made a presentation on the feasibility to
add sponsorships and advertising opportunities to CVB produced literature. While this
would not reduce the current investment in printing it would allow us to greatly increase the
number of pieces produced without dramatically increasing our cost. We believe most of
the future increased printing and distribution cost would be covered by sponsorships and
advertising.
The CVB Board of Directors unanimously supported the concept and recommended we
present the concept to Council.
ek
July 13, 2000 (9:21 AM)