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MEMO TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: BRUNO RUMBELOW, ACTING CITY MANAGER
MEETING DATE: DECEMBER 5, 2005
SUBJECT: ECONOMIC GOALS AND INCENTIVES WORKSHOP — TXP
Attached for your review is a draft of the presentation that will be made during the workshop on
Monday by Jon Hockenyos of TXP. The discussion portion of the presentation is the last three
to four pages. Most of the workshop will be spent getting your thoughts/reactions to the
information presented so that we may begin to develop a more clear, more effective economic
development strategy/policies for both recruitment and incentives.
The meeting, in our Conference Room at City Hall, will begin at 5:30 p.m. with dinner from Cafe
Italia to be served at that time.
BR/sgr
Attachment
L
k
M M M
The Economic and Demographic
Context for Grapevine, Texas
City of Grapevine
Presented by TXP December 5, 2005
..................... '�
Presentation Outline
• Process Overview and Expected Outcomes
• U.S. & Texas Economic Outlook
• Economic Trends Influencing the Dallas -Fort Worth region
• Grapevine's Economic Development Position
• Planning for Grapevine's Future
• Next Steps
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TXP Background
Economic Analysis and Public Policy Consulting Firm
• Public Policy Analysis and Strategic Planning
• Economic and Community Development
• Research and Forecasting
• Economic and Fiscal Impact Analysis
• Environmental Economics
• Healthcare Policy
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Process Overview & Expected Outcomes
• Presentation I — Grapevine's Economic Dev. Position
Establish context going forward
• Presentation 2 — Strategies to Guide Grapevine's Future
Emphasis on public policy
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National Economy
Overview
• U.S. economy continues to expand at solid pace, but
concerns are growing about sustainability.
• Firms are still spending on equipment and information
technology — not m11rh �,n Plantnd less h-i-ri-ng z-harp- - - --
would normally be expected for this level of economic
growth.
• While aggregate wage growth is solid, there are more
worries about prices than in the last five years. Energy
impact beginning to change consumer behavior.
• Interest rates are set to gradually rise — will this burst
the housing bubble and derail the economy?
r r r r rr r r r r r r r r �r rr ■�r rr rroil............................................... 0
National Economy
Overview
• Outsourcing is here to stay — many companies looking
for ways to maintain U.S. headcount, but shift growth
overseas — opportunities for U.S. firms. Some backlash
against i rend.
• Inflation concerns are mitigated by productivity gains.
• Expectation is that job growth will largely be in the
service sector, not production — skills are the issue.
• Most of the uncertainty is probably on the down side —
combination of higher costs and interest rates could
offset improvement in demand.
rr r r r r1r rr rr rr r r rr Ir ar r1i r r �r rr0
National Economy
Economic growth remains solid
6%7 ---- ---------------
4%
2%
0%
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
Source: Bureau of Economic Analysis, TXP
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011
National Economy
While the unemployment rate continues to decline
8%
6%
4%
2%
0%
Jan -00 Jan -0 I Jan -02 Jan -03 Jan -04 Jan -05
Source: Bureau of Labor Statistics, TXP
r r r1 r r 1r rr rr r r r r r r r r rr r
National Economy
But wage growth is not keeping pace
6% T - ----------
4 % +----------------- - -- -
2%
0%
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003
Source: Bureau of Economic Analysis, TXP
National Economy
And job growth is weak
zll
135
130
#41
120
Jan -00
............................... �')
Jan -0 I Jan -02 Jan -03 Jan -04 Jan -05
Source: Bureau of Labor Statistics, TXP
r r r r r r r r r M r MMMMM r
...........................
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National Economy
The economy has been driven by low mortgage rates
$250 -------- -- -- ----- -----
=Totalome Equity Cashed Out
$200
$150 --- ----------------------------------------------------
N
C
O
----------------------------------
$100 ____ ____________________ ---_ -_
----------------------------------
$50 ------------- ---- ----------- --- --
W------------------- I
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
(F) (F) (F)
Source: Freddie Mac, TXP
National Economy
With refinancing influencing retail sales
$300- --
II C Retail Can outnc
$250
$200
$150
$100
Jan -00
Jan -01 Jan -02 Jan -03 Jan -04 Jan -05
Source: U.S. Census Bureau, TXP
National Economy
Hurricane Katrina/Rita Impact
• Broadest impact is on prices, especially oil and goods
shipped through Gulf ports — already priced into market in
most cases, making impacts fairly short-term.
Gulf coast economy is essentially_ shut down-- witl-tead-to-
- -
loss in overall national economic output of about I
percentage point in 3Q/4Q 2005.
• Rebuilding efforts will reverse above — growth next year
will be higher than anticipated.
• Longer-term — tourism, oil, etc. will rebuild quickly — slower
pace for other sectors — permanent out -migration?
M M M M M M r M M M M M M it M M
Dallas -Fort Worth Area Economy
Recent D/FW Economic Trends
Improvement in employment growth continues,
although mostly outside manufacturing sector of the
the economy.
• Sales tax collections have turned the corner, reflecting
both building activity, improved consumer sentiment,
evacuees, and actual economic growth.
• Signs of price increases for a variety of goods and
services.
• Job growth begins to replace impact of lower interest
rates.
M M M r M M M M M M M M M M M M
Dallas -Fort Worth Area Economy
Recent D/FW Economic Trends
Most real estate sectors are solid, although stiff
competition among builders is holding down prices.
Office leasing picks up, an indicator overall
economic health.
• Airline industry still suffering from cost issues,
although holiday demand looks good.
• Some optimism returns, although worries about
sustainability — national and international issues now
assume a higher profile.
MMM MM M
DFW Area Economy
The region continues to grow
7,000,000 - - - -
4, 000, 000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Source: Texas Workforce Commission, TXP
.............................I. �'�
DFW Area Economy
At a faster pace than the state as a whole
3% - ------------------------------
DFW ■ Texas
Population growth rate
--------------------------------------------
I% -
090
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Source: Texas State Data Center, TXP
Oil................................................
DFW Area Economy
The employment outlook is improving
IA
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
Source: Texas Workforce Commission, TXP
DFW Area Economy
While the unemployment rate continues to decline
10% T-------------
DFW Unemployment Rate
-----
6%
4%
2%
0%
Jan -00
Jan -0 I Jan -02 Jan -03 Jan -04 Jan -05
Source: Texas Workforce Commission, TXP
M r M M M irr r r r�
DFW Area Economy
DFW Employment Breakdown - 2005 Q
Trade, Transportation, & Utilities
Professional & Business Services
Government
Manufacture I
Education & Health Services
Leisure & Hospitality
Financial Activities
Construction
Information
Other Services
Natural Resources and Mining
Unclassified
0
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I I I
I I
I
I
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I
I
I
I I I
I I I
I
I I I
I I
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I I
I
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T
200,000
400,000 600,000
Source: Texas Workforce Commission, TXP
DFW Area Economy
Wage growth remains positive but slowing
$50,000
$40,000
$30,000
$20,000
$10,000
$0
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003
Source: Texas Workforce Commission, TXP
Grapevine Area
Current Economic Situation
Grapevine
appears to
depend
strongly on
regional
consumers
& tourism
—
both
are in pretty
good
shape.
• Local labor market and retail base are both
performing well — indicators are more positive than
elsewhere in the region.
Challenge is to build on strengths and defend
current "market share."
Grapevine's Current Position
Grapevine Population Trends
rnnnn----------------------------------------- - - - - --
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
Source: U.S. Census Bureau, TXP
....... ')
Grapevine's Current Position
Employment Trends Zip Codes 76051 & 75261
75, ---
---
Employment volatility is largely driven by DFW Airport
------------------------------------------------------
65, 000
N
d
d
G
60,000
55,000
50,000
1998 1999 2000 2001 2002 2003
Source: U.S. Census Bureau, TXP
Grapevine's Current Position
Grapevine Labor Force Participation
40,000 ------ - ----
------------------------------------
-------------------
30,000 ------------ 28,895 - 27,829
20,000 ------- ---------------- -----------------------
-----------------
-------------
Unemployment Rate: 3.7%
10,000 ------- ---------------- --------
1,066
N
Labor Force
Employment
Unemployment
Source: Texas Workforce Commission, TXP
Grapevine's Current Position
Grapevine Unemployment Rate
10% --- - -----------------------------------------------------------
9% --- - ---------------------------- -------
8% -------------------------------------------------
7% -
6% - ---------------- ------------------------------------
5 % --- --------------------
4%-----------------------------
3%
---------3%--------- ----------------
2%-------------------------------- ------ —
------ ------------------------------------
-
I% ------------------------------------ -----
0% --
Feb-05 Mar -05 Apr -05 May -05 Jun -05 Jul -05 Aug -05 Sep -05 Oct -05
Source: Texas Workforce Commission, TXP
............................... � �'
Grapevine's Current Position
Gra evine Ma'or EMDto ers
NUMBER OF PRINCIPAL LINES
NAME EMPLOYEES OF BUSINESS
D/FW International 16,420 Airport Service
Gaylord Texan Resort and Convention Center
1,800
Hotel/ Convention
Grapevine-Colleyvi lie Independent School District
1,640
Education
UPS
1,200
Postal Service
Baylor Medical Center
1,000
Health Services
GameStop
600
Electronic/Software
Distribution/Assembly
City of Grapevine
540
City Government
D/FW Hilton Inn
400
Lodging
Simuflite Training
300
Pilot Training
Wal-Mart
250-500
Retail Store
Source: City of Grapevine
Grapevine's Current Position
Grapevine Total Taxable Retail Sales
0
E
$1,000 -�---
$900 - --- --- --- --------------------------- --- ---
$800 ----------- -- --- --- --- -
$700 -------------------------------------------------- --- --- --- --- --- -
$600 ------------ ------------------- --- --- --- --- --- --- -
$500 ----------------------------------------- --- --- -- --- --- --- -
$400 ------------------------------------ --- --- --- -- --- ---
$300 ---------------------------- -- --- --- --- -- --- --- --- -
$200 --- - -------- --- --- --- -- --- --- --- --- --- --- ---
$100 --- --- --- -- --- --- --- --- --- --- ---
$0
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
Source: Texas Comptroller of Public Accounts, TXP
................................... ..... �')
Grapevine's Current Position
Grapevine Retail Sales vs. DFW Region (2004)
Grapevine
Farmers Branch
Southl ake
Lewisville
Irving
Texas
Dallas
$6,,549
Ft Worth
$5,893
Coppel I
$5,831
Carrollton
$5,135
Keller
$r ,533
Colleyville
$3,862
Flower Mound
$3,781
$0 $5,000
$19,741
$12,519
$1 1,530
$8,579
$8,086 -
Per Capita Taxable Retail Sales
$10,000 $15,000 $20,000 $25,000
Source: Texas Comptroller of Public Accounts, TXP
M M M M M M M
grapevine's Current Position
grapevine Retail Sales Total Tax Allocation
$25.0 - - -
Allocation Historical Summary
$20.0 -----------------------------------------------
$15.0
2
0
$10.0
$5.0 4----------------------_--�--
$0.0
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005*
(Nov)
Source: Texas Comptroller of Public Accounts, TXP
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Grapevine's Current Position
Grapevine Hotel Trends
90% ---- - -----------------------------------------------------
------------------------------------------------------------------------------------------
Overall Occupancy Rate
80% ----- ---- --- -------------- ---------------------
70% -------------------------------------- ------------------------------------- ----
60%--- -------- -------- ---------- ---- ------- 0 ----- I -------- ----
50%
2000 2001 2002 2003 2004 2005
Source: Office of the Governor Economic Development & Tourism, TXP
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Grapevine's Current Position
Real Estate Trends -Tarrant County
$6.0
$5.5
$5.0
$4.5
$4.0
2000 2001 2002 2003 2004 2005
Source: Tarrant Appraisal District, TXP
M w M w w M w M r w w r w w
Planning for Grapevine's Future
Beliefs About Economic Development
In the old economy, people believed
that:
In the new economy, people believe
that:
Being in a cheap place to do business was
Being a place rich in ideas and talent is the
the key.
key.
Attracting companies was the key.
Attracting educated people is a key.
A high-quality physical environment was a
Physical and cultural amenities are key in
luxury that stood in the way of attracting cost-
attracting knowledge workers.
conscious businesses.
Regions won because they held a fixed
Regions prosper if organizations and
competitive advantage in some resource or
individuals have the ability to learn and
skill.
adapt.
Economic development was government -led.
Only bold partnerships among business,
government, and the nonprofit sector can
bring about change.
........................
Planning for Grapevine's Future
Place -Making as Economic Development
• Recent trends in global economy —industrial clustering
and specialization, workforce diversification, and
reintegration of home and work —are placing a
0 - on community character and Quality of life.
Growing realization
that talent a large
determinant
of
economic success —
workers want to
live in places
with
destinations, public and civic spaces, vibrant social life,
recreational opportunities, public safety, and
reasonable commute.
• Place -making is an important component of urban
economic development.
■ M M M M M M M M M r M
Planning for Grapevine's Future
Incentives -Peer Communities
Southlake, Ft. Worth, Frisco and most other
communities in the area are prepared to offer
incentives — normally property tax abatements.
Case-by-case evaluation; usually tied to some
combination of capital investment, strategic
location, and target industry. More sophisticated
analysis also includes some sense of City costs,
as well as impact on existing local businesses.
• TI Fs, Ch. 380 agreements, etc. are also used to
facilitate development —typically projects
(especially mixed-use), rather than companies.
Ali
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Planning for Grapevine's Future
Incentives -Peer Communities (continued)
Frisco has been among the most aggressive in the
region — has offered sales tax rebates as well as
property tax rebates. Community has sales tax for
economic development ava-Ti abi-e. "Suying market
share."
• Smaller communities beginning to focus more on
projects, rather than industrial recruitment —
retail/residential/office/recreation, rather than
production.
• Move toward infrastructure and other "non-cash"
benefits rather than straight abatement deals.
............................................. �')
Planning for Grapevine's Future
DFW Economic Development Sales Tax Revenues (2004)
Frisco
McKinney
Mesquite
Grand Prairie
4A Sales Tax
Allen
■ 4B Sales Tax
Lewisville ■
CoppelI
Roanoke Total annual DFW Cities ED Sales Tax in Excess of $92.5 million
$0 $2 $4 $6 $8 $10 $12 $14 $16
($ millions)
Source: Texas Comptroller of Public Accounts, TXP
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Planning for Grapevine's Future
Discussion Topics
What counts as success for economic development
efforts?
• How does Grapevine's economic and demographic
position compare to other. FV -communities?
What target business or economic development
makes sense for Grapevine?
• How should Grapevine protect and expand its retail
base and sales tax revenue?
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Planning for Grapevine's Future
Discussion Topics
Strengths, Weaknesses, Opportunities, and Threats ?
• What will drive economic growth over the next 5-10
years?
• Define and determine specific areas of tourism that
Grapevine should attract.
MMMMM
.............................. �)
Planning for Grapevine's Future
Discussion Topics -Incentives
Would this project happen without incentives?
• How much local economic activity will be generated
as a result of the project?
• What is the total present value of the incentive
package?
• What return can government expect in terms of tax
revenues from the project?
• Over what time period will the benefits accrue?
TXP Next Steps
• Review input provided by Council
• Prepare a series of preliminary high-level economic
development policy guidelines and strategies
• Present the policy guidelines and strategies in January 2006
• Mommy the preliminary strategies and guidelines
• Develop brief document that articulates City Council's
position of economic development