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HomeMy WebLinkAboutItem 01 - Amendment to Section 36ITEM MEMO TO: HONORABLE MAYOR, AND MEMBERS OF THE CITY COUNCIL FROM: ROGER NELSON, CITY MANAGE MEETING DATE: DECEMBER 2, 2003 SUBJECT: AMENDMENT TO SECTION 36, "PCD" PLANNED COMMERCE DEVELOPMENT DISTRICT RELATIVE TO SIGNAGE FOR HOTELS IN EXCESS OF 500 ROOMS RECOMMENDATION: Staff recommends the City Council consider the proposed zoning ordinance amendment to Section 36, "PCD" Planned Commerce Development District relative to signage for hotels in excess of 500 rooms and authorize Staff to set a public hearing for this ordinance change, and take any other action necessary. BACKGROUND: Section 60, Sign Standards establishes standard guidelines for signage in each zoning district within the City. The size, type, height, dimension, setback and number of signs allowed is strictly enforced. A sign permit, issued by the Building Inspections Department is required before any regulated sign can be placed on a given site. Given the unique signage needs for hotels in excess of 500 rooms, Staff recommends that hotels of this size be allowed to vary from the standard signage requirements established in Section 60. Similar to the method used for establishing the signage needs for the Grapevine Mills Mall, hotels in excess of 500 rooms will submit a signage package that will be considered by the Planning and Zoning Commission and the City Council in it's entirety. The Gaylord Texan Resort and Convention Center on Lake Grapevine comprises some 1,508 rooms and nearly 400,000 square feet of convention center space with numerous points of entry and exit to the hotel and convention areas. Directional signage is of key importance to ensuring that patrons of the hotel and convention areas can find their way. Directional signage as well as entry way signage to the site are specific examples of signage that do not fit within any of the categories currently established within Section 60. See the attached amendment and signage examples. /rs OAZWOpryland.signage November 19, 2003 (3:39PM) DRAFT COPY 12-02-03 Section 36. PCD Planned Commerce Development District A. PREAMBLE: The Planned Commerce Development (PCD) District is designed to accommodate commercial, noise -proof industrial and commercial and low intensity office -commercial development in accordance with the Comprehensive Master Plan. The district provides for two (2) methods of development: STANDARD DEVELOPMENT permits commercial development subject to the same restrictions as apply in the CC Community Commercial District on tracts of at least two (2) acres in size, and hotel development exceeding five hundred (500) guest rooms subject to the same restrictions as apply in the HCO Hotel/Corporate Office District and hotel development of five hundred (500) guest rooms or less approved pursuant to a conditional use permit subject to the same restriction as apply in the HCO Hotel/Corporate Office District and any additional restrictions included in the conditional use permit. In the event of a conflict between the HCO requirements and the requirements included in the conditional use permit the requirements in the conditional use permit shall prevail. Due to the unique development requirements of hotels exceeding five hundred (500) rooms, it is generally recognized that the requirements established in Section 60, Sign Standards may be difficult to provide The Planning and Zoning Commission may recommend and the City Council may approve a request to vary from the standards established in Section 60 when appropriate. 2. PLANNED DEVELOPMENT is an optional form of development which may be permitted provided an applicant submits and the City Council approved a Master Development Plan for the property. In a planned commercial development, mixed commercial developments are permitted. B. PURPOSE: The purpose of the standard form of development in the PCD District is to permit an owner, as a matter of right, to develop retail space and commercial uses on lots not less than two (2) acres in area. The purpose of the Optional Planned Development methods, within the PCD District is to provide a method for the coordination of retail, office, hotel, commercial, and similar uses in a park like setting. Approval of the Planned Development Option will provide a mechanism to achieve development which will contribute to the diversification of the City's economic base in a manner consistent with the Comprehensive Master Plan. 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