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HomeMy WebLinkAbout2024-04-18 Regular MeetingCITY OF GRAPEVINE, TEXAS GRAPEVINE CONVENTION & VISITORS BUREAU BOARD OF DIRECTORS MEETING Thursday, April 18, 2024 — 8:00 a.m. CVB Headquarters Boardroom 636 S. Main Street. Grapevine, Texas AGENDA 1. Call to Order 2. Citizen Comments Any person who is not scheduled on the agenda may address the Convention & Visitors Bureau Board under Citizen Comments or on any other agenda item by completing a Citizen Appearance Request form with staff. A member of the public may address the CVBB regarding an item on the agenda either before or during the Board's consideration of the item, upon being recognized by the Board Chair or upon consent of the CVBB. In accordance with the Texas Open Meetings Act, the CVBB is restricted in discussing or taking action during Citizen Continents. 3. New Employee Introduction 4. Approval of Minutes 5. Sales & Marketing Report A. Sales Trade Shows B. 36a' Annual St. Patrick's Day Mission C. Media Report 6. Ongoing Business A. Main Street Fest Update 7. New Business A. Fiscal Year 24/25 Budget Process 8. Liaison / Hotels / Attractions — Updates A. Liaison Updates 9. Adjournment If you plan to attend this special public meeting and have a disability that requires special arrangements at the meeting, please contact the Grapevine Convention & Visitors Bureau at (817) 410-3185 at least 24 hours in advance of the meeting. Reasonable accommodations will be made to assist your needs. In accordance with Texas Government Code, Chapter 551.001 et seq, Acts of the 1993 Texas Legislature, the Grapevine Convention & Visitors Bureau Advisory Board Meeting agenda was prepared and posted on this the 12th day of April, 2024 by 5:00 p.m. Bc'cl—y Roberson Executive Assistant 1 CITY OF GRAPEVINE COUNTY OF TARRANT STATE OF TEXAS The City of Grapevine Parks & Recreation Advisory Board met April 18, 2024 at 6:00 p.m. at the Bessie Mitchell House located at 411 Ball Street in Grapevine, Texas with the following members present, to-wit: MEMBERS ABSENT: Lavon Light Christian Ross Kerri Stephens Kelly McDowell Roy Robertson Terry Musar Rob Fenton Amond Cowans Renee Townsend LIAISONS Paul Slechta – City Council Kathy Spradley– GCISD Board Liaiso n Avery Gaudett – GHS Student Liaison (Absent) Audrey Torres – CHHS Student Liaison (Absent) Constituting a quorum with the following members of City staff: Chris Smith, Director Trent Kelley, Deputy Director Lara Brown, Administrative Manager Kathy Nelson, Capital Projects Manager Lavon Light called the meeting to order at 6:00 p.m. A moment of silence was observed followed by the invocation led by Lavon. Approval of Minutes A motion was made to approve the March 21, 2024 meeting minutes. Motion: Fenton Second: Cowans Ayes: Light, Stephens, Fenton, Robertson, Cowans, Townsend Nays: None Absent: Musar, McDowell, Ross Approved: 6-0 Citizen Comments None New Business The following Adopt-An-Area renewal agreements were reviewed: Excel Medical Staffing iUniversity Prep VFW Post 10454 Re-Geared A motion was made to approve the Adopt-An-Area agreements. Motion: Fenton Second: Cowans 2 Ayes: Light, Stephens, Fenton, Robertson, Cowans, Townsend Nays: None Absent: Musar, McDowell, Ross Approved: 6-0 A discussion was led by Lavon Light and Chris Smith regardin g a letter of support from the Grapevine Parks and Recreation Advisory Board that has been requested by the Grapevine Public Works Department for the Safe Streets and Roads for All Grant. A motion was made to submit a letter of support from the board for the grant. Motion: Robertson Second: Fenton Ayes: Light, Stephens, Fenton, Robertson, Cowans, Townsend Nays: None Absent: Musar, McDowell, Ross Approved: 6-0 GCISD Student Liaison Update Lavon Light provided a student update for GHS on behalf of Avery Gaudett. Updates included prom, softball and baseball playoffs, DECA, powder puff, and student body voting. Audrey Torres was absent; therefore, no CHHS update was provided. GCISD Board Liaison Kathy Spradley provided a GCISD Board update. Updates included Special Olympics, GHS and CHHS proms, CHHS Girls Soccer played at State, the GCISD bond election, GCISD Walk of Honor, eclipse events, Walk a Mile on May 7, and GCISD city employee school enrollment. City Council Paul Slechta as absent; therefore, no City Council update was provided. Parks and Recreation Updates Chris Smith provided Grapevine Parks and Recreation update. Updates included the Total Eclipse of the Park event, Earth Day, Don’t Mess With Texas Trash-Off, and The REC Membership Appreciation. Adjourn A motion was made to adjourn the meeting at 6:18 p.m. Motion: Townsend Second: Fenton Ayes: Light, Stephens, Fenton, Robertson, Cowans, Townsend Nays: None Absent: Musar, McDowell, Ross Approved: 6-0 Recording Secretary – Lara Brown PASSED AND APPROVED BY THE PARKS & RECREATION BOARD OF THE CITY OF GRAPEVINE, TEXAS ON THIS 16th DAY OF MAY 2024. 3 _________________________________ ____________________________ Chris Smith Christian Ross Director of Parks & Recreation Chairman of Board County of Tarrant City of Grapevine State of Texas MINUTES The Grapevine Convention & Visitors Bureau Board of Directors met in Regular Session on Thursday, April 18, 2024 at 8:00 a.m. at the Stephen W. Stinson Boardroom of the Grapevine Convention and Visitors Bureau, 636 S. Main Street, Grapevine, Texas with the following persons in attendance: Mark Terpening Dan Weinberger Cynthia Blankenship Debi Meek Mike Oakley Vice Chair Board Member Board Member Board Member Board Member Constituting a quorum, with the following liaisons and staff members present: Paul W. McCallum Leigh Lyons Becky Roberson Leon Leal Kelly Schwartz Executive Director Assistant Executive Director Executive Assistant Council Liaison Chamber Liaison Absent: Joe Szymaszek, Chuck Pacioni, Matthew Brink and lain Scouller CALL TO ORDER Board Vice Chairman, Mark Terpening, called the meeting to order at 8:03 a.m. NEW EMPLOYEE INTRODUCTION Executive Director, Paul W. McCallum, welcomed Kaley Webster, Event Coordinator. APPROVAL OF MINUTES Board Chairman Szymaszek called for a motion to approve the minutes from the March 21, 2024 meeting. With a motion from Debi Meek and seconded by Mike Oakley, the minutes from the previous meeting were approved. SALES AND MARKETING REPORT Assistant Executive Director, Leigh Lyons, shared that National Sales Manager, Codi Missimo attended Pharma Forum in Tampa, Florida March 24-27. Sarah Vanderpol of Hotel Vin also attended. With over 200 planners in attendance at the event, Ms. Missimo had 26 one on one appointments and returned with two pieces of potential business. One request for proposal for 2026 with 1050 peak rooms and a second request for proposal for an Annual National Meeting in 2027 for 1800 peak rooms is currently being sourced. Director of Leisure and International Sales, Heather Egan, attended Select Travel Conference in Buffalo, New York March 17-19. She hosted 32 appointments with tour operators, travel agents, and bank travel planners. As a member of the TACVB Board, Heather attended the TACVB Board Meeting and Retreat on March 20 & 21 in Fredericksburg. She also welcomed three motorcoach tours to Grapevine during March. Additionally, Ms. Egan hosted two travel professionals. Travel CTM of New Zealand visited March 3-5 and Infinity Holidays of New Zealand visited March 13-15. Assistant Executive Director, Lyons reported on the 36th Annual St. Patrick's Day Sales Mission held March 13-15 in New York, New York. Four Grapevine hotels participated alongside Sales Staff. Representatives from Gaylord Texan Resort, Hyatt Regency DFW, Hilton DFW Lakes and Hotel Vin participated in the sales mission. Two separate events were attended by a total of 47 meeting planners, ranging from national associations and foundations to global firms. Staff returned with multiple requests for proposals for 2025, 2026 and 2027. Ms. Lyons reported on media coverage for the month of March. TripAdvisor highlighted Grapevine as one America's twenty most kid -friendly places for a family vacation. Tech Advocate showcased Grapevine as one of seven towns with the best main streets. Travel Mole, one of the largest global online travel industry communities, touted Grapevine as the perfect base for FIFA World Cup fans. The online platform, Southern Living, listed Grapevine as one the fifteen best places to travel in the south this April. NBC 5 ran eclipse coverage one month out and then reported on local eclipse happenings. Community Impact highlighted seven things to do in Grapevine. The Communications Team hosted two travel writers. Liz Mays of Get Lost in the USA and Adriane Berg of The Ageless Traveler spent time in Grapevine where they had the opportunity to visit family friendly venues, shopping venues and restaurants. The Marketing Team had 14 posts on Facebook in March covering a variety of events. From those posts, we received 3.2 million impressions with over 54,000 likes or comments. Instagram had 64 total posts which included both stories and reshared content. From those, 256,000 impressions were garnered. Linked In had 8 posts with more than 7,500 impressions with 684 likes or comments. Various ads that ran in print publications and on digital platforms showcasing Grapevine Vintage Railroad, family friendly attractions, meeting spaces, upcoming events were shared. ONGOING BUSINESS Executive Director, Paul W. McCallum, reported that plans for the 401h Annual Main Street Fest A Craft Brew Experience presented by Bank of the West are well underway. He shared that the theme for the 401h annual festival was Down on Main Street. He also shared the many businesses that had committed to sponsoring festival activations. He announced that The Craft Brew Experience will return'to Liberty Park Plaza and is sponsored by Gaylord Texan Resort. The Craft Brew Experience will feature over 40 craft brews and live music. KidZone is moving back to the parking lot at Napoli's and is sponsored by 121 Community Church, Merlin Entertainment, Cook Children's, Dairy Max, and Meow Wolf, with 121 Community Church providing the majority of the volunteers. Texas on Tap will move to the Town Square Gazebo area and feature Karbuch Brewing, sponsored by Ben E. Keith. The Main Stage is sponsored by ARCA Coca Cola Continental Southwest Beverages and there will be live music all three days. Artists on Tap is sponsored by Meow Wolf. Hop & Sting is a featured beverage booth sponsor. Rock n' Brews is sponsoring the food pairings that will be served with the craft brews from Rollertown Beerworks at the Brews and Bites activation in the Convention and Visitors Bureau. Randolph -Brooks Federal Credit Union is sponsoring Armed Forces Day on Saturday, May 18. Gates are sponsored by Baylor, Scott & White. Booths are sponsored by Frost Bank. TexRail is once again the official Commuter Rail of Main Street Fest. Verizon, Fox Rental, Grapevine Golf Cars billyGo DFW, and Schaeffer Kubota are participating or in -kind sponsors. The Cotton Belt Country Club sponsored by Whataburger is located in the Historic Cotton Belt Railroad District, offers guests access to nine holes of miniature golf, a virtual golf simulator sponsored by Direct Impact and a members -only clubhouse. A membership gives the purchaser access to the Clubhouse, three beverages, the three games and the commemorative ball marker. The Caddy Shack Snack Station will feature pimento cheese sandwiches and other light snacks. There will also be yard games and a putting green for kids in front of the Founders Building. Director McCallum also shared the names of the new artisan, marketplace and food vendors. The list of new artisan and marketplace vendors include a wide variety of goods, from jewelry to handmade fishing lures. It was reported that two popular food vendors were returning to the 40th Annual Main Street Fest after a break of a few years. NEW BUSINESS Director McCallum reported that staff was preparing for the upcoming fiscal year budget, which runs from October to September. He shared the timeline that City Finance had established for city departments including that the initial draft for the 2024/2025 budget is due May 17. He shared that the Convention and Visitors Bureau had not proposed any capital projects in recent years. HOTELS/ATTRACTIONS/ACTIVITIES Kelly Schwartz, Grapevine Chamber of Commerce liaison, shared an update of recent and upcoming chamber events. Mrs. Lyons shared updates on a myriad of Grapevine business. She reported that Gaylord Texan Resort recently celebrated its 20th Anniversary. Meow Wolf issued a call for visionary artists, fashion designers, and out -of -the -box creatives to participate in its inaugural Trashion Show, set to captivate audiences on July 11 in a celebration of sustainability and creativity. Hilton DFW Lakes has done a renovation to Bonnie & Clyde's, primarily on the patio area, including outdoor heaters and sun shading. Hilton DFW Lakes has also converted some of their tennis courts to pickleball courts. Grapevine Main Live at Peace Plaza will begin May 3 and run through June with the first band being Windy City, a Chicago tribute band. DFW Airport has reopened their North long-term parking lots. DFW Airport will see three new Frontier routes open in mid -June. Flights between DFW and Sacramento, California, will start June 13 and operate four times weekly. Beginning June 14, the carrier will begin service from DFW to St. Louis three times weekly as well as from DFW to Seattle four times weekly. 3 Barrels Beer Garden will hold their ribbon cutting tonight at Ferrari's, serving a bar style menu of starters, salads, pizzettas, pastas, signature cocktails, wine and beer. The Grand Reopening of Crush It is tentatively set for June 28- Buffalo Wild Wings will open at their new location this week. Tropical Smoothie Cafe on Northwest Highway is now open. And Whoa Zone at Meadowmere Park will be returning for the summer season. ADJOURNMENT Board Chairman Szymaszek called for a motion to adjourn the meeting at 9:09 a.m. Motion: Mike Oakley Second: Cynthia Blankenship Approved 5-0 ATTEST: Becky Ro erson APPROVED: de Szymasze Executive Assistant Chairman