HomeMy WebLinkAboutItem 10 - Christmas Decorations iz ? 4 �� �
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MEMO TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: BRUNO RUMBELOW, CITY MANAGER � l�
MEETING DATE: MAY 20, 2008
SUBJECT: CONSIDER ALLOCATION OF QUALITY OF LIFE FUNDS AND
CONVENTION & VISITOR BUREAU FUNDS FOR THE
PURCHASE OF CHRISTMAS DECORATIONS
RECOMMENDATION:
Staff recommends the City Council authorize the use of$108,990 in Quality of Life funds
and $44,753 in Convention & Visitors Bureau funds to purchase Christmas decorations
for Main Street. Please see the attached list of items to be purchased.
FUNDING SOURCE:
Funds are available in the Community Quality of Life Fund 121-42281-312-08-000001 in
the amount of $108,990 and the Convention & Visitors Bureau budget in account 115-
42200-350-01 in the amount of$44,753.
BACKGROUND:
In order to enhance the holiday experience for residents and visitors to Grapevine and to
continue to build upon our status as the "Christmas Capitol of Texas", staff recommends
the purchase of additional Christmas decorations, LED lights for decorations and skyline
lighting for the buildin�s on Main Street. This item was discussed by the Council in a
workshop on April 15 h. At the workshop, there were several questions by Council
members regarding a plan that the Council could look over to see the location of
Christmas decorations from last Christmas and the location of decorations
recommended by staff for this coming Christmas. A plan was included in the Council
update last week.
The total cost of the Christmas decorations, LED lights and skyline lighting is $153,743.
Of the $153,743, $108,990 would come from the Community Quality of Life Fund and
$44,753 from the CVB. Also, of the $153,743 approximately 50% is for the conversion
of incandescent skyline lights and Christmas decorations to LED lights. All the lighted
Christmas decorations and skylines will be LED lights that will pay for themselves with
utility cost savings over a short period of time. The LED lights on the buildings will last
50,000 hours which is approximately 17 years at their current use. The LED lights for
May 15, 2008 (9:31 AM)
the Christmas decorations will last approximately 200,000 hours and at their current use
will last many decades.
Since Grapevine has declared the community the "Christmas Capitol of Texas", there
has been a dramatic increase in the economic impact to the city. For example, with
regard to hotel room revenue, there has been more than a 23% increase in hotel room
revenue in December going from $8.95 million in 2005 to over $11 million in revenue in
2007. Also, retail sales from 2006 to 2007 in December increased over 10% from $240
million to $265 million. Many merchants in downtown Grapevine have indicated that the
2007 Christmas holiday sales were the best they have ever experienced in Grapevine.
Finally, there has been a dramatic increase in non-paid media coverage since
Grapevine became the "Christmas Capitol of Texas" in 2006. The Christmas season
non-paid media coverage increased over 160% from 2006 to 2007 going from $264,260
to $689,914. There has also been a substantial increase in web site visitation from
approximately 59,000 visitors in 2006 to over 86,000 visitors in 2007 during the month of
December.
Staff recommends approval.
DE
May 15, 2008 (9:31 AM)
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