HomeMy WebLinkAboutItem 14 - Economic Development DataMEMO TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: BRUNO RUMBELOW, CITY MANAGER
MEETING DATE: OCTOBER 21, 2025
SUBJECT: APPROVAL OF FOOT TRAFFIC AND DATA ANALYSIS SERVICE FROM
PLACER, INC
RECOMMENDATION: Consider the purchase of foot traffic and data analysis service from Placer
Labs, Inc. for the Economic Development Department.
FUNDING SOURCE: Funds are available in the Economic Development Fund for an amount
not to exceed $23,000.
BACKGROUND: Placer Labs, Inc. is the department's primary data and research tool. It
uses proprietary data and algorithmic methods to track foot traffic through
cell phone location data. It enables the department to conduct studies on
Christmas Capital of Texas, Fourth of July, specific commercial areas of
interest, and more. It produces prospect lists, void analyses, and leakage
reports, all critical to our business outreach efforts.
At this new negotiated price for 2025, we have bundled in several new
features at a reduced cost, producing about $15,000 in savings because
of our longstanding relationship with Placer Labs, Inc.
This procurement will be made in accordance with Local Government
Code Chapter 252, Subchapter B, § 252.022. General Exemptions (a) (4),
personal, professional or planning services.
' ' Placer.ai
PLACER LABS, INC.
AMENDMENT TO ORDER FORM
This Amendment to Order Form (this "Amendment"), dated as of June 18, 2025 (the "Amendment
Date"), modifies the Order Form executed by City of Grapevine, TX ("Customer") and Placer Labs, Inc.
("Placer") on or about August 12, 2020 (together with any other prior amendments thereto, the "Order
Form"). Unless otherwise defined, capitalized terms herein have the same meaning as in the Order Form.
Placer and Customer agree to amend the Order Form as follows:
1. The Term of the Order Form will be renewed for 36 months starting on August 12, 2025
("Renewal Date").
2. Starting on the Renewal Date, the Annual License Fee will increase from $14,990 to $23,000.
3. Starting on the Renewal Date, Customer will begin receiving a Retail Sales Report showing retail
sales estimates at properties and chains across the US:
• Retail Sales Report
• SLA:
o Delivery frequency: Daily
o Data starting January 1, 2018
Coverage includes grocery chains, super stores, and full -service restaurants. Additional
coverage may be available during the subscription period
4. Starting on the Renewal Date, Customer will receive access to Travel and Tourism In -Market
Visitor Spend Advanced Report.
5. Customer will receive the first annual invoice for this upcoming Additional Term on the Renewal
Date.
6. Customer shall pay all invoices within 60 days of the invoice date.
7. Starting on August 12, 2026, the Annual License Fee will increase from $23,000 to $24,840.
QPiacer.ai
PLACER LABS, INC.
8. Starting on August 12, 2027, the Annual License Fee will increase, from $24,840 to $26,380.
9. Annual Fees for any subsequent Additional Term shall be subject to an increase up to the greater
of eight percent (8%) or CPI, unless Placer provides notice of different pricing at least thirty (30)
days prior to the applicable Additional Term. Any such increase in Annual Fees will only be
effective upon commencement of the Additional Term.
10. In all other respects, the Order Form shall remain in full force and effect.
City of Gr pevineTX
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By:
Name: Garin Giacomarro
Placer La Inc. r
By.
Name: Vernell Wisdom
Title: Director of Economic Development Title: Head of Contract Management