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MEMO TO: HONORABLE MAYOR, CITY COUNCIL MEMBERS
FROM: BRUNO RUMBELOW, CITY MANAGER 9
SCOTT WILLIAMS, DEVELOPMENT SERVICES DIRECTOR
MEETING DATE: OCTOBER 19, 2010
SUBJECT: AM10-07 - AMENDMENTS TO THE GRAPEVINE
COMPREHENSIVE ZONING ORDINANCE, SECTION 60, SIGN
REGULATIONS, RELATIVE TO ELECTRONIC MESSAGE SIGNS
AND ELEVATED DISPLAY AREAS
RECOMMENDATION:
City Council and Planning and Zoning Commission to consider possible amendments to
the Grapevine Comprehensive Zoning Ordinance, Section 60, Sign Regulations, relative to
electronic message signs and elevated display areas and take any necessary action.
BACKGROUND INFORMATION:
A sign contractor working for Park Place Mercedes has requested City Council consider
amendments to allow electronic message signs under specific conditions.
The ordinance currently prohibits flashing or moving signs, except for signs that display
time., temperature or a message, that do not change more frequently than every 15
seconds..
Staff has prepared a draft ordinance amendment, based partially on the contractor's
request to allow electronic signs that change more often than every 15 seconds, with very
specific conditions.
While working on the draft amendments, staff realized another change was necessary.
Section 60.0.14 prohibits "Displaying, elevating or continuously moving objects such as
cars, trucks, vans, or boats or other similar objects for the purpose of identifying,
advertising or drawing notice to a place of business shall not be permitted." Since the
requested electronic sign would be on a podium used to elevate automobiles for display,
staff has drafted amendments clarifying this section. The amendment would allow
elevated displays not to exceed five feet for cars, trucks, vans, boats, motorcycles or
similar objects for a business which has received a conditional use permit from City Council
to allow such uses.
A typo has also been corrected in Section 60.6.4 changing the word Illuminates to
Illuminated.
R:IAGENDA110-19-10\AM10-07.42.doc 10/14/2010 9:46:27 AM
1
These amendments were considered at the September 21, 2010 City Council workshop,
and staff was directed to bring them forward to joint public hearing.
0:IZC0AMIO-07.42.doc 10/12/2010 7:56:38 AM
2
DRAFT SECTION 60, SIGN STANDARDS
092110
n. ELECTRONIC MESSAGE SIGNS. A sign or portion of a sign that
displays an electronic image or video which may or may_not
include text, where the rate of change is electronically
programmed and can be modified by electronic processes. This
definition includes television screens, plasma screens, digital
screens, LED screens, video boards, holographic displays and
other similar media.
C. GENERAL STANDARDS.
1. GROSS SURFACE AREA OF SIGNS. The entire area within a single
continuous perimeter enclosing the extreme limits of such sign and in no
case passing through or between any adjacent elements of same. Such
perimeter shall not include any structural elements lying outside the limits of
such sign which do not form any integral part of the display. The gross area
of a sign shall be measured on only one side of a sign, provided however,
that v-shaped signs shall have an angle of ninety (90) degrees or less
between sign faces. When two(2)or more signs are located on a zoning lot,
the gross surface area of all signs on the lot shall not exceed the maximum
gross surface area per street frontage set by the applicable district
regulations, except as is provided by Section 60.C.8. For computing the area
of any wall sign which consists of letters mounted or painted on a wall, the
area shall be deemed to be the area of the smallest rectangular figure which
can encompass all of the letters.
2. HEIGHT OF SIGNS. Sign height shall be measured from ground level at the
base of or below the sign to the highest element of the sign.
3. BUILDING AND ELECTRICAL CODES APPLICABLE. All signs must
conform to the regulations and design standards of the Building Code and
other Ordinances of the City of Grapevine.
4. ILLUMINATESD SIGNS. Signs shall be shaded wherever necessary to
avoid casting a bright light upon property located in any residential district or
upon any public street or park. Any illuminated sign located on a lot adjacent
to or across the street from any residential district, which sign is visible from
such residential district, shall not be illuminated between the hours of 11:00
p.m. and 7:00 a.m.
S. FLASHING OR MOVING SIGNS. No flashing signs, rotating or moving
signs, animated signs, signs with moving lights, or signs which create the
012009 Section 60
10
DRAFT SECTION 60, SIGN STANDARDS
092110
5. FLASHING OR MOVING SIGNS. No flashing signs, rotating or moving
signs, animated signs, signs with moving lights, or signs which create the
illusion of movement shall be permitted. A sign on which the current time
and/or temperature is indicated by intermittent lighting shall not be deemed
to be a flashing sign if the lighting changes are limited to the numerals
indicating the time, temperature, or message and do not change more
frequently than every fifteen (15) seconds.
Electronic message signs that meet the followinq criteria shall be
exempt from the requirements of this section:
(a) Sign shall not be visible from public rights-of-way.
(b) Sian must be on premise.
(c) Maximum height: Eighteen (18) inches above grade.
(d) Maximum gross surface area: One hundred(100)square feet per
one hundred (100) linear feet of street frontage of the lot . If the
electronic message sign comprises a portion of another si n the
aggregate area shall not exceed the square footage allowed by
the most restrictive type of sign.
(e) Required Setback:
1 Sign shall be setback a minimum of two hundred 200 feet
from any property line
2 Sian shall be located a maximum of seventy five 75 feet
from main building.
3 Si n shall be a minimum of three hundred 300 feet from
all residentially zoned properties, public parks or
designated open space.
(e) Messages cannot be displayed for more than twenty(20)minutes
per hour.
(f) No flashing or strobina shall be permitted.
012009 Section 60
11
DRAFT SECTION 60, SIGN STANDARDS
092110
14. USE OF OBJECTS AS SIGNAGE. Displaying, elevating, or continuously moving
objects such as cars, trucks, vans, or boats or other similar objects for the
purpose of identifying, advertising or drawing notice to a place of business
shall not be permitted.
The use of stationary elevated display areas such as podiums, pads,
ramps, and similar features not to exceed five (5) feet in height to
advertise cars, trucks, vans, boats, motorcycles or similar objects for
sale for a business which has received a conditional use permit by the
Grapevine City Council shall be exempt from the requirements of this
section.
D. TRAFFIC SAFETY.
1. No sign shall be erected or maintained at any location where by reason of its
position, size, shape or color, it may obstruct, impair, obscure, interfere with
the view of, or be confused with, any traffic control-sign, signal or device, or
where it may interfere with, mislead or confuse traffic.
2. No sign shall be located in any vision triangle formed by the center lines of
any two (2)intersecting streets. At any intersection where at least one of the
intersecting streets is an arterial street(as defined in the Thoroughfare Plan
of the City of Grapevine)the sides of the triangle formed by the center lines
of the intersecting streets shall be one hundred-twenty(120)feet in length as
measure outward from the point of intersection of such center lines along
such center lines. At all other intersections, each of such sides shall be
eighty (80) feet in length.
E. EXEMPTION.
1. The following signs shall be exempt from the requirements of this section:
(a) Flags, or emblems of a government or of a political, civic,
philanthropic,educational or religious organization,when displayed on
private property.
1) Flags or emblems of a business or corporation when displayed on
private property and accompanied by both the national flag and
the state flag. One business or corporate flag shall be permitted
per lot of record. All flags displayed must follow the rules of
012009 Section 60
14
ORDINANCE NO.
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
GRAPEVINE, TEXAS AMENDING ORDINANCE
NO. 82-73, THE COMPREHENSIVE ZONING ORDINANCE
OF THE CITY OF GRAPEVINE, TEXAS, SAME BEING ALSO
KNOWN AS APPENDIX "D" OF THE CITY CODE, BY
PROVIDING FOR AMENDMENTS AND CHANGES TO
ZONING REGULATIONS BYAMENDING SECTION 60, SIGN
REGULATIONS RELATIVE TO ELECTRONIC MESSAGE
SIGNS AND ELEVATED DISPLAY AREAS PROVIDING A
PENALTY NOT TO EXCEED THE SUM OF TWO
THOUSAND DOLLARS ($2,000.00) AND A SEPARATE
OFFENSE SHALL BE DEEMED COMMITTED UPON EACH
DAY DURING OR ON WHICH A VIOLATION OCCURS;
DECLARING AN EMERGENCY AND PROVIDING AN
EFFECTIVE DATE
WHEREAS, the City of Grapevine is authorized by law to adopt the provisions
contained herein, and has complied with all the prerequisites necessary for the passage of
this Ordinance, including but not limited to the Open Meetings Act; and
WHEREAS, the purposes of this Ordinance are to promote the public health,
safety, and general welfare of the citizens of the City of Grapevine.
NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF
GRAPEVINE, TEXAS:
Section 1. That Ordinance No. 82-73, the Comprehensive Zoning Ordinance of
the City of Grapevine, Texas, same being also known as Appendix"D" of the City Code is
hereby amended in the following particulars, and all other sections, subsections,
paragraphs, definitions, words and phrases of said Appendix "D" and not amended but
hereby ratified, verified, and affirmed:
A. That Section 60 Sign Regulations is hereby amended by the addition of subsection
13.2.n. to read as follows:
"n. ELECTRONIC MESSAGE SIGNS. A sign or portion of a sign that displays
an electronic image or video, which may or may not include text, where the
rate of change is electronically programmed and can be modified by
electronic processes. This definition includes television screens, plasma
screens, digital screens, LED screens, video boards, holographic displays
and other similar media."
B. That Section 60 Sign Regulations is hereby amended by amending subsection C.4.
to read as follows:
"4. ILLUMINATED SIGNS. Signs shall be shaded wherever necessary to avoid
casting a bright light upon property located in any residential district or upon
any public street or park. Any illuminated sign located on a lot adjacent to or
across the street from any residential district, which sign is visible from such
residential district, shall not be illuminated between the hours of 11:00 p.m.
and 7:00 a.m."
C. That Section 60 Sign Regulations is hereby amended by amending subsection C.5.
to read as follows:
115. FLASHING OR MOVING SIGNS. No flashing signs, rotating or moving
signs, animated signs, signs with moving lights, or signs which create the
illusion of movement shall be permitted. A sign on which the current time
and/or temperature is indicated by intermittent lighting shall not be deemed
to be a flashing sign if the lighting changes are limited to the numerals
indicating the time, temperature, or message and do not change more
frequently than every fifteen (15) seconds.
Electronic message signs that meet the following criteria shall be exempt
from the requirements of this ordinance:
Electronic message signs that meet the following criteria shall be exempt
from the requirements of this section:
(a) Sign shall not be visible from public rights-of-way.
(b) Sign must be on premise.
(c) Maximum height: Eighteen (18) inches above grade.
(d) Maximum gross surface area: One hundred (100) square feet per
one hundred (100) linear feet of street frontage of the lot . If the
electronic message sign comprises a portion of another sign, the
aggregate area shall not exceed the square footage allowed by the
most restrictive type of sign.
(e) Required Setback:
(1) Sign shall be setback a minimum of two hundred (200) feet
ORD. NO. 2
from any property line
(2) Sign shall be located a maximum of seventy five(75)feet from
main building.
(3) Sign shall be a minimum of three hundred (300) feet from all
residentially zoned properties, public parks or designated open
space.
(e) Messages cannot be displayed for more than twenty(20)minutes per
hour.
(f) No flashing or stobing shall be permitted."
D. That Section 60 Sign Regulations is hereby amended by.amending subsection
C.14..to read as follows:
"14. USE OF OBJECTS AS SIGNAGE. Displaying, elevating, or continuously
moving objects such as cars, tracks, vans, or boats or other similar objects
for the purpose of identifying, advertising or drawing notice to a place of
business shall not be permitted.
The use of stationary elevated display areas such as podiums, pads, ramps,
and similar features not to exceed five (5) feet in height to advertise cars,
trucks, vans, boats, motorcycles or similar objects for sale for a business
which has received a conditional use permit by the Grapevine City Council
shall be exempt from the requirements of this section."
Section 2. Any person violating any of the provisions of this ordinance shall be
deemed guilty of a misdemeanor and upon conviction thereof shall be fined in a sum not to
exceed Two Thousand Dollars ($2,000.00) and a separate offense shall be deemed
committed upon each day during or on which a violation occurs or continues.
Section 3. If any section, article, paragraph, sentence, clause, phrase or worst in
this ordinance, or application thereto any person or circumstances is held invalid or
unconstitutional by a Court or competent jurisdiction, such holding shall not affect the
validity of the remaining portions of this ordinance; and the City Council hereby declares it
would have passed such remaining portions of the ordinance despite such invalidity,which
remaining portions shall remain in full force and effect.
Section 4. The fact that the present ordinances and regulations of the City of
Grapevine, Texas, are inadequate to properly safeguard the health,safety, morals, peace
and general welfare of the inhabitants of the City of Grapevine, Texas, creates an
emergency for the immediate preservation of the public business, property, health, safety
ORD. NO. 3
and general welfare of the public which requires that this ordinance shall become effective
from and after the date of its final passage, and it is accordingly so ordained.
PASSED AND APPROVED BY THE CITY COUNCIL OF THE CITY OF
GRAPEVINE, TEXAS on this the day of ,
20
APPROVED:
ATTEST:
APPROVED AS TO FORM:
ORD. NO. 4
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ORDINANCE NO.
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
GRAPEVINE, TEXAS AMENDING ORDINANCE
NO. 82-73, THE COMPREHENSIVE ZONING ORDINANCE
OF THE CITY OF GRAPEVINE, TEXAS, SAME BEING ALSO
KNOWN AS APPENDIX 'D" OF THE CITY CODE, BY
PROVIDING FOR AMENDMENTS AND CHANGES TO
ZONING REGULATIONS BYAMENDING SECTION 60, SIGN
REGULATIONS RELATIVE TO ELECTRONIC MESSAGE
SIGNS AND ELEVATED DISPLAY AREAS PROVIDING A
PENALTY NOT TO EXCEED THE SUM OF TWO
THOUSAND DOLLARS ($2,000.00) AND A SEPARATE
OFFENSE SHALL BE DEEMED COMMITTED UPON EACH
DAY DURING OR ON WHICH A VIOLATION OCCURS;
DECLARING AN EMERGENCY AND PROVIDING AN
EFFECTIVE DATE
WHEREAS, the City of Grapevine is authorized by law to adopt the provisions
contained herein, and has complied with all the prerequisites necessary for the passage of
this ordinance, including but not limited to the Open Meetings Act; and
WHEREAS, the purposes of this ordinance are to promote the public health, safety,
and general welfare of the citizens of the City of Grapevine.
NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF
GRAPEVINE, TEXAS:
Section 1. That Ordinance No. 82-73, the Comprehensive Zoning Ordinance of
the City of Grapevine, Texas, same being also known as Appendix"D" of the City Code is
hereby amended in the following particulars, and all other sections, subsections,
paragraphs, definitions, words and phrases of said Appendix "D" and not amended but
hereby ratified, verified, and affirmed:
A. That Section 60 Sign Regulations is hereby amended by the addition of
subsection B.2.n. to read as follows:
"n. ELECTRONIC MESSAGE SIGNS. A sign or portion of a sign that displays
an electronic image or video, which may or may not include text, where the
rate of change is electronically programmed and can be modified by
electronic processes. This definition includes television screens, plasma
screens, digital screens, LED screens, video boards, holographic displays
and other similar media."
B. That Section 60 Sign Regulations is hereby amended by amending
subsection CA. in its entirety to read as follows:
"4. ILLUMINATED SIGNS. Signs shall be shaded wherever necessary to avoid
casting a bright light upon property located in any residential district or upon
any public street or park. Any illuminated sign located on a lot adjacent to or
across the street from any residential district,which sign is visible from such
residential district, shall not be illuminated between the hours of 11:00 p.m.
and 7:00 a.m."
C. That Section 60 Sign Regulations is hereby amended by amending
subsection C.5. in its entirety to read as follows:
"5. FLASHING OR MOVING SIGNS. No flashing signs, rotating or moving
signs, animated signs, signs with moving lights, or signs which create the
illusion of movement shall be permitted. A sign on which the current time
and/or temperature is indicated by intermittent lighting shall not be deemed
to be a flashing sign if the lighting changes are limited to the numerals
indicating the time, temperature, or message and do not change more
frequently than every fifteen (15) seconds.
Electronic message signs that meet the following criteria shall be exempt
from the requirements of this ordinance:
Electronic message signs that meet the following criteria shall be exempt
from the requirements of this section:
(a) Sign shall not be visible from public rights-of-way.
(b) Sign must be on premise.
(c) Maximum height: Eighteen (18) inches above grade.
(d) Maximum gross surface area: One hundred (100) square feet per
one hundred (100) linear feet of street frontage of the lot. If the
electronic message sign comprises a portion of another sign, the
aggregate area shall not exceed the square footage allowed by the
most restrictive type of sign.
(e) Required Setback:
(1) Sign shall be setback a minimum of two hundred (200) feet
from any property line
ORD. NO. 2
(2) Sign shall be located a maximum of seventy five(75)feet from
main building.
(3) Sign shall be a minimum of three hundred (300) feet from all
residentially zoned properties, public parks or designated open
space.
(e) Messages cannot be displayed for more than twenty(20) minutes per
hour.
(f) No flashing or strobing shall be permitted."
D. That Section 60 Sign Regulations is hereby amended by amending
subsection C.14. in its entirety to read as follows:
14. USE OF OBJECTS AS SIGNAGE. Displaying, elevating, or continuously
moving objects such as cars, trucks, vans, or boats or other similar objects
for the purpose of identifying, advertising or drawing notice to a place of
business shall not be permitted.
The use of stationary elevated display areas such as podiums, pads, ramps,
and similar features not to exceed five (5) feet in height to advertise cars,
trucks, vans, boats, motorcycles or similar objects for sale for a business
which has received a conditional use permit by the Grapevine City Council
shall be exempt from the requirements of this section."
Section 2. That any person violating any of the provisions of this ordinance shall
be deemed guilty of a misdemeanor and upon conviction thereof shall be fined in a sum
not to exceed Two Thousand Dollars ($2,000.00)and a separate offense shall be deemed
committed upon each day during or on which a violation occurs or continues..
Section 3. That if any section, article, paragraph, sentence, clause, phrase or
word in this ordinance, or application thereto any person or circumstances is held invalid or
unconstitutional by a Court or competent jurisdiction, such holding shall not affect the
validity of the remaining portions of this ordinance; and the City Council hereby declares it
would have passed such remaining portions of the ordinance despite such invalidity,which
remaining portions shall remain in full force and effect.
Section 4. That the fact that the present ordinances and regulations of the City of
Grapevine, Texas, are inadequate to properly safeguard the health, safety, morals, peace
and general welfare of the inhabitants of the City of Grapevine, Texas, creates an
emergency for the immediate preservation of the public business, property, health, safety
and general welfare of the public which requires that this ordinance shall become effective
from and after the date of its final passage, and it is accordingly so ordained.
ORD. NO. 3
PASSED AND APPROVED BY THE CITY COUNCIL OF THE CITY OF
GRAPEVINE, TEXAS on this the 19th day of October, 2010.
APPROVED:
ATTEST:
APPROVED AS TO FORM:
ORD. NO. 4
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