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Home My WebLink AboutWS Item 02 - Electronic Message Signs ITEM Z- 4 MEMO TO: HONORABLE MAYOR, CITY COUNCIL MEMBERS FROM: BRUNO RUMBELOW, CITY MANAGER SCOTT WILLIAMS, DEVELOPMENT SERVICES DIRECTOR MEETING DATE: SEPTEMBER 21, 2010 SUBJECT: WORKSHOP -AM10-07 -AMENDMENTS TO THE GRAPEVINE COMPREHENSIVE ZONING ORDINANCE, SECTION 60, SIGN REGULATIONS, RELATIVE TO ELECTRONIC MESSAGE SIGNS AND ELEVATED DISPLAY AREAS RECOMMENDATION: City Council to consider possible amendments to the Grapevine Comprehensive Zoning Ordinance, Section 60, Sign Regulations, relative to electronic message signs and elevated display areas and take any necessary action. BACKGROUND INFORMATION: A sign contractor working for Park Place Mercedes has requested City Council consider amendments to allow electronic message signs under specific conditions. The ordinance currently prohibits flashing or moving signs, except for signs that display time,temperature or a message, that do not change more frequently than every fifteen (15) seconds. Staff has prepared a draft ordinance amendment, based partially on the contractor's request to allow electronic signs that change more often than every fifteen (15) seconds, with the following conditions: Section 60.C.5. - (a) Sign shall not be visible from public rights-of-way. (b) Sign must be on premise. (c) Maximum height: Eighteen (18) inches above grade. (d) Maximum gross surface area: One hundred (100) square feet per one hundred' (100) linear feet of street frontage of the lot. If the electronic message sign comprises a portion of another sign, the aggregate area shall not exceed the square footage allowed by the most restrictive type of sign. (e) Required Setbacks: RAGENDAM-21-10VWM10-07.4.doc 9/15/2010 2:02:30 PM 1 (1) Sign shall be setback a minimum of two hundred (200)feet from any property line (2) Sign shall be located a maximum of seventy five (75)feet from main building. (3) Sign shall be a minimum of three hundred (300) feet from all residentially zoned properties, public parks or designated open space. (f) Messages cannot be displayed for more than twenty(20) minutes per hour. (g) No flashing or strobing shall be permitted. While working on the draft amendments, staff realized another change was necessary. Section 60.C.14 prohibits "Displaying, elevating or continuously moving objects such as cars, trucks, vans, or boats or other similar objects for the purpose of identifying, advertising or drawing notice to a place of business shall not be permitted." Since the requested electronic sign would be on a podium used to elevate automobiles for display, staff has drafted amendments clarifying this section. The amendment would allow elevated displays not to exceed five (5) feet for cars, trucks, vans, boats, motorcycles or similar objects for a business which has received a conditional use permit from City Council to allow such uses. Should City Council approve of these amendments, staff will bring them to a future joint public hearing. o:1ZMAM10-07A.doc 9/7/2010 9:26:07 AM 2 DRAFT SECTION 60, SIGN STANDARDS 092110 The bond is for the benefit of the City, who may recover its costs incurred in removing same. Permittee, in its application, authorizes the City to remove the sign and releases the City, its officers, agents, servants and employees from all injuries and damages for removal of the same after permittee fails to remove same. M. PYLON SIGNS. A type of free-standing pole sign erected on one or more free-standing shafts, posts, poles, or piers, solidly affixed to the ground which are totally enclosed from view by a decorative cladding that is a minimum width of 50% (fifty percent) of the width, of the cabinet, if the width of the cabinet is greater than the-height of the cabinet or 100% (one hundred percent)of the width of the cabinet, if' the cabinet width is equal to or less than the height of the cabinet. n. ELECTRONIC MESSAGE SIGNS. A sign or portion of a sign that displays an electronic image or video, which may or may not include text, where the rate of change is electronically programmed and can be modified by electronic processes This definition includes television screens, plasma screens, digital screens, LED screens, video boards, holographic displays and. other similar media. C. GENERAL STANDARDS. 1. GROSS SURFACE AREA OF SIGNS. The entire area within a single continuous perimeter enclosing the extreme limits of such sign and in no case passing through or between any adjacent elements of same. Such perimeter shall not include any structural elements lying outside the limits of such sign which do not form any integral part of the display. The gross area of a sign shall be measured on only one side of a sign, provided however, that v-shaped signs shall have an angle of ninety (90) degrees or less between sign faces. When two (2)or more signs are located on a zoning lot, the gross surface area of all signs on the lot shall not exceed the maximum gross surface area per street frontage set by the applicable district regulations, except as is provided by Section 60.C.8. For computing the area of any wall sign which consists of letters mounted or painted on a wall, the area shall be deemed to be the area of the smallest rectangular figure which can encompass all of the letters. 2. HEIGHT OF SIGNS. Sign height shall be measured from ground level at the 012009 Section 60 1G DRAFT SECTION 60, SIGN STANDARDS 092110 4. ILLUMINAIT51) SIGNS. Signs shall be shaded wherever necessary to avoid casting a bright light upon property located in any residential d I 1strict or upon any public street or park. Any illuminated sign located on a lot adjacent to or across the street from any residential district,which sign is visible from such Iresidential district, shall not be illuminated between the hours of 11:00 p.m. and 7:00 a.m. 5. FLASHING OR MOVING SIGNS. No flashing signs, rotating or moving signs, animated signs, signs with moving lights, or signs which create the illusion of movement shall be permitted. A sign on which the current time and/or temperature is indicated by intermittent lighting shall not be deemed to be a flashing sign if the lighting changes are limited to the numerals indicating the time, temperature, or message and do not change more frequently than every fifteen ifteen 5) seconds. Electronic-message si- shall be exempt from gns that meet the following criteria the requirements of this ordinance.: (a) Sign shall not be visible from Public rights-of-way. (b) Sign must be on premise. (C) Maximum height: Eighteen (18) inches above rade (d) Maximum gross surface area: One hundred (10.0)square feet per one hundred (100) linear feet of street frontage of the lof. If the electronic message sign comprises a portion of another slqn,the agaregate area shall not exceed the square footage allowed by the most restrictive type of sign. (e) Required Setback: 0) Sign shall be setback a minimum of two hundred(200)feet from any Property line (2) Sion shall be located a maximum of seventy five (75)feet from main building. (3) Sion shall be a minimum of three hundred (300) feet from all residentially zoned properties,public parks or designated open space. (e) Messages cannot be displayed for more than twentv(20) minutes Pe hour. (f) No flashing or strobing shall be permitted. 012009 Section 60 DRAFT SECTION 60, SIGN STANDARDS 092110 14. USE OF OBJECTS AS SIGNAGE* Displaying, elevating, or continuously moving objects such as cars, trucks, vans, or boats or other similar objects for the purpose of identifying, advertising or drawing notice to a place of business shall not be permitted. The use of stationary elevated display areas such as podiums, pads, ramps, and similar features not to exceed five (5) feet in height to advertise cars, trucks, vans, boats, motorcycles or similar obiects for sale for a business which has received a conditional use permit by the Grapevine City Council shall be exempt from the requirements of this section. D. fRAFFIC SAFETY. 1. No sign shall be erected or maintained at any location where by reason of its position, size, shape or color, it may obstruct, impair, obscure, interfere with the view of, or be confused with, any traffic control-sign, signal or device, or where it may interfere with, mislead or confuse traffic. 2. No sign shall be located' in any vision triangle formed by the center lines of any two (2)intersecting streets. At any intersection where at least one of the intersecting streets is an arterial street(as defined in the Thoroughfare Plan of the City of Grapevine)the sides of the triangle formed by the center lines of the intersecting streets shall be one hundred-twenty(120)feet in length as measure outward from the point of intersection of such center lines along such center lines. At all other intersections, each of such sides shall be eighty (80) feet in length. E. EXEMPTION. 1. The following signs shall be exempt from the requirements of this section: (a) Flags, or emblems of a. government or of a political, civic, philanthropic,educational or religious organization,when displayed on private property. 1) Flags or emblems of a business or corporation when displayed on private property and accompanied by both the national flag and the state flag. One business or corporate flag shall be permitted per lot of record. All flags displayed must follow the rules of standard flag etiquette and all business or corporate flags shall be 012009 Section 60 14 +, >. ,� .. ,.�� ..- ,� ti �� m� .}. ,.. �L Y + � ;- - .__ �y..x... ^��. `,1 ,q f a i n��I�{{' r* pY '�� a1a I �;� �; �. ,,, � �; �. r �� . �� -, �� ,. . � � � �� ` ' �\ fib ,: � f �, �,. . y�, T.! � �'� h �, ,�- �... r , 5 ,! ��'a •r. 4 o-.t _... � ��; � � '_.5 s� �= ' a# .rP � �, i i �, �� ..� +w � �:: 9��c � �} atiP"�' .. '� � � �_ A '� .ys t t �� a � --Y -�,: . lob: It \` is 1x S {t t t ft �+ re®d�i::�e, aiY+'r.9 ' . �T_ • S, 1 1 r>..��"�}'4�l^''.,�''tF '}. � ' 7h q-?...�. 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PERIMETER FENCE 61WOODSCREENFENCE SIDEYARp BUILDING SETBACK • Q ® PROPERTY LINE x� NEVISI L� ONE \I GENERAL NOTES: PARKING TABULATIONS PARKING REQUIREMENTS 1 REFER TO CIVIL DRAWINGS FOR GRADING,DIMENSION CONTROL.SPOT GRADES,DRAINAGE. CNnomer P..' 17 Ep. New CX,F- 19E— Servits NOM (Ia2vA-Spaces mm^e rnaa° saM serum. lzpa�per 3.000 eq.A.OtvMerea IRILFILL S,EASEMENTS.ETC. New CPr Site O65pams Eervlre SoulO(CuzlwneN)Spaws Amo p'k Artv: 889.053 sq h 2. REFER TO IANDSCAPE DRAWINGS FOR HARDSCAPE INFORMATION AND DETAILS EmPlaYee NoM )]°Spam New WrD pPIY Pali 95Paas 51-L.- 26 Spaces MM^C Regwrtp- 3- REFER TO LANDSCAPE DRAWINGS FOR IRRIGATIONS ELEEVING- Employee-1, 2)Spaas ev Car UAEer C—9S5 1Serv--K 2055paees SPACES a. REF PIT SAPP DRAWINGS FOR INFORMATION REGARDING TRANSFORMERS,SWITCHGEARS,AND TaM,Employee t665peaa TOWNew CM "S— To P-,PBPmnaeO. �5 CNerJiea �:tr .. CONDUIT STUBS FORFUTUREUSE. BOGY Shop NOM 96 Spaces 1C—P-Eapkyee--cep PROVIDE CURB RAMP5 AS P.EOUIREDElCITY AND TEXAS ACCESSIBILITY STANDARDS. UIP".eaanBNonel A]Sp Pre-0wvNC—m 123SpaKXs KX1-p-dy 29 Spaces ePP,SNAP Corner B Peaq) A66 SPACES 6. COORDINATE PARKING SPACE STRIPING IN NEW AND USED CAA AREAS WITH OWNER. PreQrtMl CaCemv S:Spaaa BWyShop Customer 12 Spaces MC PaMgRepleeE 95paas12 Van A¢esziDk) r71��{P ]. ALLSECURTMCOMROLGATESWHICHCROWS FIRLANE MET BE INSTALLED WITH DOUBLE NIIht Omp-PK BSPeas TAW PreOwnMCar 177sp -Bally Shop 139 B.- NL PaAay PmvgN 9Epares(2 Ven AaresaOk) APpm�eB OF fi" _� DIRECTION OPTICOM SENSOR EMERGENCY ACCESS CONTROL SYSTEM,KNOX OVERRIDE—CH, 971 SPACE O6D t0 ) AND MANUAL GATE RELEASE WI'M KNOY.PADLOCK. TOTAL DFALEPSHIP PMKINO B. REFER TO 1-11 FOP ACCESSIBLE PAR SPACE SIGNAGE S 9. 0.EfER TO-0.03 FOR KING VAN ACCESSIBLE PARKING SPACE SIGNAGE TOTPypppgpNG(CAPACrrY7 �202 SPACES PHASE 1 SITE PLAN Ole° PHASE 1 SITE PLAN RrDje<tND ate 0 .16 �e 00 D 0310 -10.T0 B 2a sD Last Revision 06.29.10 — A0.02 y PAESTONE PAVERS ON SAND BED,REF. LANDSCAPE IN PIACE CONCRETE \ E SLOPE TO DRAIN SLOPETODRAIN PROVIDED ONDUIT, ` ° ° E ING,ETC.pS — REQUIRED,REF. pyEMENT,REF. - ELECTRICAL CIVIL-DO NOT DOWEL ° _ VIDEO SCREEN VEHICUURPAVING 12. LOPE TO DAMN SLOPETO PA11N TU R SQUARE CURB L a °G ° Tl °G ° ° LIGHTING RECESS- 12'COMPPESSIBLE >r BED FINISH ON FILLER 2- ° E%POBEDCOICRETE SQUARE CURB URFACE CONTINUOUS06 DEC OMIIVE OUND _ GRAVEL.REF. 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Q \\\ LANDSCAPE 0 REVISIONS \ NHOTs DOCUMENT IS \ \ renn IATORT APPROVAL. Cllecke0 PERMITTING.OR \ CONSTRUCTION. = CLEAR \ SITE DETAILS 04 ENLARGED PLAN AT CAR DISPLAY L.St R No. D�,S6.Do Date 02.01.10 Last evislDn FILE NAME:A0.06(XREF:A-002-48.dwg) SCALE:1/4"=P-0" A O.06 1 2 r _ . j - �4 to 11r'� —�- �"-._ t.�?P!"d a�'. . • t '!'��!` [ • .+ �4 7't'$,�•^ .. �'o/ ---' „s�'�A � �+ � _ �►"�� . i i 3 AMC kb W d k 1 Feature Car LED Display axe lase M O T O R C A R S 4 / t s d' �t 5 dream was always to have m own Merc y y i Total time : 1 minute Feature r LED Display �� "eel eatu e Ca sp ay M O T O R C A R S