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The Grapevine Visitors Shuttle enhances the visitor
experience by expanding access from accommodations and
DFW International Airport visitors to Grapevine's shopping ,
dining , family attractions and entertainment venues. The
shuttle further increases the visitors' spend in Grapevine by
extending the duration of their time spent in Grapevine. The
shuttle is an additional sales tool for Grapevine's hotels in
selling convention group and leisure business and bolsters
the economic development efforts of the City in soliciting
additional attractions, restaurants, retailers and hotel
accommodations.
�� ���� �=���� Gra evine Visitors Shuttle
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2010 An n ual Rev� ew
. . . . . .
May 19, 2009 - Council approves purchase of vehicles
July 2009-February 2010 - Hiring and Training
November 2009 - Vehicles delivered and wrapped in
Grapevine livery
November 27, 2009 - 1 St route initiated - Complimentary fare
Grand Hyatt DFW/Hyatt Regency DFW to Historic District
December 6, 2009 - 2nd route initiated - Complimentary fare
Grand Hyatt DFW/Hyatt Regency DFW to Grapevine Mills
December 20, 2009 - 3rd route initiated - Complimentary fare
Gaylord Texan Resort & Convention Ctr. to Grapevine Mills
February 5, 2010 - 4t" route initiated - Complimentary fare
Gaylord Texan Resort & Convention Ctr. to Historic District
March 5, 2010 - Fare collection begins
$5/person, $10/family per day
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Judy Jobin, Co-Owner Miscellaneous, consistently hears the
following when asking visitors where they are from and where they
are staying . . . ". . . .we're staying at the Gaylord and grabbed the shuttle
to come down here. What a great street!" Judy also said that the
shuttle is making it easier for visitors to get to historic Grapevine.
"The Grapevine shuttle is affordable, convenient and enables us to
attract additional business. It provides our guests with an option
that we did not have before."
- Larry Daniels, General Manager, Hyatt Regency DFW
"It's a wonderful service and amazing . People really take advantage
of it."
- Christina Walters, Supervisor, DFW Airport Ambassadors
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''I thinks it's a great service, and I see the bus stopping here. It°s not a
service that other cities are offering."
- Jamie Weiss, Sales Manager, Ferrari's Italian Villa
"I know the shuttle is a good thing because some of our customers
have mentioned using it. It's a great convenience for the visitors to
the area. ."
- Alexis Campbell, Proprietor, Silver Fox
"I know people are using it because I have seen 8-10 people waiting
at the stop for the shuttle to come. On occasions, the customers have
come into the store to check on the schedule or be protected from the
weather. I like the service. "
- Jim Sacks, General Manager, Sun and Ski Sports, Grapevine Mills
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����� T. � ��f 2010 An n uaI Review
• - • ' • -
"Great service, friendly & informative drivers."
"Fun , entertaining & convenient."
"The drivers are the best, awesome customer service."
"Nice transportation ."
"This shuttle made it so convenient to get to the mall . We
probably wouldn't have gone to the mall without it."
"The shuttle drivers rock."
"So glad you have the shuttle."
"Friendly drivers & the shuttles are on time."
� ��� .��� �:���� G ra ev i n e V i s i to rs S h u tt I e
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2 010 A n n u a I Rev� ew
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France Schenectady, NY Brazil Miami, FL
Oran e, TX Seattle, WA
Westchester, IL g Eagle River, AK Sacramento, CA
Norwich, VT Omaha, NE Panama Guatemala
India Kailua, HI
Fairfield, CT Lake Oswego, OR Wilmington, NC
Baltimore, MD Auburn, WA St. Louis, MO San Antonio, TX
Little Rock, AR Mexico City Twin Falls, ID
Grapevine, TX South Korea Arlington, TX
Peru Round Rock, TX Chandler, AZ New York, NY Tucson, AZ
Discovery Bay, CA Broken Arrow, OK Memphis, TN
Palatine, IL Conroe, TX Canada New Orleans, LA Mesquite, TX
*Based on guest surveys Madisonville, KY Anchorage, AK
Sample Survey
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Grapevine Visitor Shuttie Survey
1)Arc you staying in a hotel? Please circle: Yes No
A. If yes,hotel nazne: �7C]u'O� and number of nights �
B. Lf no,ere you on e layovcr at DFW Aicport? Please circle: 1'es No
C. !f ne,othcr:
2) How did yoii leam about the Grapevine Visitor Shuttle? Please c'vde one:
A. Hotcl staff inember. Please ci�le:
Bdlman Doorman Concierge Operator Other f OC,1l�fe �,� ���°r�
R. DFW Auport Ambassador or Employee `
/
( C�C'�rnpevine Visitor Information Center/Canvenlion&Visitors Buresu L
�/
D Grapevine Today,brochure or other pubGcation
E. Other:
3) Did you DINE and/or SHOP in Grapevine?Please circle: Yes No
If yes,what wes thc amount of your expendirures? Please circle .
$0-550 551-$l00 $100-5250 ( $251+: _
�
41 How maoy hours were you in Grapevine? Pleasc circle onc:
I 2 � 4 5 Othcr:
5) Zip code or country of origin: �-/�C��
6) Comrnenu/fcedback(addidonal space on back):�1 S S�,AL�i�e � \� C D
A Yl
Please rerurn+ltis survcy to yovr driver.
7hank yoa jor panicipating.
Y'at!come back soon and often!
Sample Survey
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Grapevine Visitor Shuttle Survey
1)Are you staying in a hotel7 Please circle: Yes No
A. If yes,hotel name: and number of nighu
B. If no,aze you on a layover at DFW Airport? Please circle: es I�o
C. If no,other.
2) How did you learn about the Grapevine V isitor Shuttle? Please circle one:
A. Hote]staffmember. Please circle.
Bellman Doorman Concierge Operator Other
�B. DFW Airport Ambassador or Employee
C. Grapevine Visitor Information CeotedConvention&Visitors Bureau
D. Grapevine Today,brcehure or other publication
E. Othcr:
3) Did you DINE and/or SHOP in Grapevine'?Please circle: � No
Lf yes,what was the amount of your expend�tures? Please circle one:
$0-$50 $51-$100 $100-$250 $251+�
4) I Iow many hours were you in Grapevine? Please circle one:
1 2 3 4 ( ,1 (hher: �
� �IO �J
5) Zip code or country of origin:
6) Comments/feedback(additional space on back): l�Y f.(d� � G.� l
�cz.� ���c,c.� �,�aS G t�on�e✓��� �J�ace, �-o
SoP,� a ec�J �o��5 .
Please re�urn this survey!o your drrver.
Thank you for panicipating.
Y'all come back.coon and often!
Sample Survey
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Grapevine Visitor Shuttle Survey
1)Are you staying in a hotel? Please circle: es No
A. [f yes,hotel name: �A and number of nighu �
B. If no,are you oo a layovcr at DFW Aicport? Plcase circle: Yes I�
C. If na,other:
2) How d�d you learn about the Grapevme V�srtor Shuttle? Please c�rcle one:
A. Hotel staffmember. Please cirele:
Bellman Doorman Concierge Operator Other im,�a.�I b�.+ro�. ��fy�;�,,��v
B. llr'W Airport Ambassador or Employee
C. Grapevine Visitor Information Ccnter/Convention 3z Visitors Bureau
Dfs�apevine Today,brochure or other publication
E. Other:
3) Did you DINE aod/or SHOP in Geapcvinc?Plcasc circle: Ye No
lf yes,what was the amount of your expenditures? Please circle one:
so-sso sst-sioo stoo-azso s2si+:
4) How many hours were you in Grapevine? Please circle ooe:
1 2 3 � 5 Other:
5) Zip code or country of origin: /��i�
6) Comments/feedback(additionu(spnce ❑back): W�� � ��nl� �(n�/�, �
��,t ���T '�P�In f V�, ,
P[ease return Ihic survey to your driver.
Thank you jor participating.
Y'al!come badc soon and ofien!
Sample Survey
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Grapevine Visitor Shuttle Survey
l)Are you staying in a hotel? Please circle: �es No
A. If yes,hotel name: �� and number of nights �
B. If no,are you on a layover at DFW Aitport? Please circle: Yes No
C. If no,othcr.
2) How did you learn about the Grapevine Visitor Shuttle? Please circle one:
A. Hotel staffmember. Please circle:
Bellman Doorman Concierge Operator Other
B. DFW Airport Ambassador or Employee
� Grapevine Visrtor Information Center/Convention&Visitors Bureau
D. Cmapevine Today,brochure or other publication
E. Other:
3) Did you DINE and/or SHOP in Grapevine?Please cirele: Yes No
[f yes,what was U�e amount of your expenditures? Please circle one:
$0-$50 $51-$100 �100-$250 5251+:
4) How maoy hours were you in Grapevine? Please circle one:
1 2O 3 4 S Other.
5) Zip code or country of origin: T�.l�2 tL'E%
6) Comments/feedback(additional space on back): ��� Q j c.r�.-� �/t S�i 1,
�A/1<�. -Sc7 C���in�,� Tu^_l i rl ? 1{J .1--.1 r- �r�
�'1 15 ��J(�\GZt G 3 tes ��ca�r�I
Please return this survey to your d vrr'er.
Thank you for participating.
Y'al!come back soon and ojten!
��� �� Gra evine Visitors Shuttle
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Average Economic Impact per shuttle guest - $122.70*
Econ. Econ.
Month Riders Impact Month Riders Impact
Decem ber 1 , 186 $ 72,761 J u ne 3,926 $240,860
January 3,218 $197,425 July 3,975 $243,867
February 1 ,818 $111 ,534 August 2,538 $155,706
March 3,220 $197,547 September 4, 153 $254,787
April 3,282 $201 ,351 October 3,975 $243,867
May 3,598 $220,737 November 2,786 $170,921
TOTAL 37,675 $2,311 ,363
*Based on guest surveys
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• Cost of rolling billboard trucks: $800 - $1 ,000 per 8-hour day
— Albert Outdoor Advertising
Four Grapevine shuttles operating a total of 298 hours per week
- Value: $ 148,000 per month ; $ 1 ,776,000 per year
• Cost of stationary billboards around DFW International Airport:
$3,500 - $5,000 per month — Clear Channel Outdoor Advertising
Four Grapevine shuttles at $5,000 per month
- Value: $20,000 per month ; $240,000 per year
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• Presence at conventions and tradeshows
Example - January 26, 2010 — One vehicle was on display in Fort Worth at
the Religious Conference Management Association annual convention
• Texas Travel Counselors Conference
• National Tourism Week
Example May 11, 2010 — One vehicle was on display in Fort Worth at the
Texas on Tour event sponsored by Texas Tourism as part of National
Tourism Week festivities
• Shuttle images have appeared in numerous magazines, brochures,
Web sites, eBlasts and more
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Month Ridership Revenue
December 1 , 186 Complimentary fares
January 3,218 Complimentary fares
February 1 ,818 Complimentary fares
March 3,220 $7,708
April 3,282 $6,857
May 3,598 $8,469
June 3,926 $7,348
J u ly 3,975 $6,384
Aug ust 2,538 $3,779
September 4, 153 $9,077
October 3,975 $13, 101
November 2,786 $5,635
TOTAL 37,675 $68,358
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Average Monthly Revenues Averaqe Monthly Expenses
Ridership Revenue $5,700 Personnel $15,200
Misc. Revenue $800 Insurance $4,940
� Maintenance $1 ,870
Balance of revenue made up Fuel $4,050
from CVB funds and 4 B Transit Air
tax port Access Fees $2,440
Misc. Expense $2,700
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Purchase Price $648,436
Annual Debt Retirement (3 years) $221 ,450
Debt Retirement Funding :
- 4 B Transit Fund $ 110,725
- Shuttle Revenue/CVB Funds $ 110, 725
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