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Home My WebLink AboutItem 04 - Visit, Shop, Dine Grapevine (2) �a w 1 Ah G IR • r F tiR�iP VE i 7 F. l 4 S n � K a x a � 4 Ok�V15t�4 1 <x a F� Grapevine's Open — DFW Campaign "Grapevine's Open" is a Dallas/Fort Worth Metroplex campaign to encourage locals to support Grapevine's variety of shopping, dining and winery tasting room offerings — all of which have the necessary safety precautions in place to serve customers. This campaign is composed of a mix of print, digital, television/radio and billboards ads. "Grapevine's Open" will run from Friday, May 29 through June 15, when the "Summertime in Grapevine" campaign fully launches. ^art 51+� Grapevine's Open Campaign Elements Shop, Wine, Dine and Stay Focus • Print • Digital + Social Media • TV • Radio Print Ad Samples - Dining SCHOOVSOVER IT'S SUMMERTIME GRAPEVINE'S IN GRAPEVINE `f % page Fort Worth OPEN ; 3 Star- 1/4 page Telegram Dallas SCHOOVS OVER Morning Ill SUMMERTIME Following Governor Abbott's"Open Texas" 1/2 page News guidelines,Grapevine businesses are providing the necessary safety and social distancing Community Weekend precautions for a FUN,SHOP,WINE,DINE Following Governor Abbott's "Open Texas"guidelines, Grapevine EXPERIENCE in Historic Downtown and businesses are providing the necessary safety and social Grapevine Mills.There's plenty of free parking Impact Guide on the Urban Wine Trail and at Grapevine's many distancing precautions for a FUN,SHOP,WINE,DINE EXPERIENCE iconic restaurants,unique shopping venues, in Historic Downtown and Grapevine Mills. There's plenty of free galleries and attractions with safe,restricted parking on the Urban Wine Trail and at Grapevine's many iconic experiences. Stay over now and take advantage restaurants,unique shopping venues,galleries and of the great rates at Grapevine's hotels. attractions with safe, restricted experiences. Stay i Visit GrapevineTexasUSA.com over now and take advantage of the great ratese z at Grapevine's hotels. Visit GrapevineTexasUSA.com Print Ad Schedule — Dining Date Publication Size I Friday, May 29 Dallas Morning News Weekend Guide 1/4 page Friday, May 29 Fort Worth Star-Telegram Main News Section 1/4 page Sunday, May 31 Dallas Morning News Metro Section 1/4 page Wednesday, June 3 Fort Worth Star-Telegram Arts & Life Section 1/4 page June 14 — July 13 Issue Community Impact — Grapevine Colleyville Southlake '/2 page `pAY mh us�o Print Ad Samples - Shopping I , r d E T - ' �' a , = �` �s Full Page Community % page • • • _ _ _- ' I -�, Impact Dallas 4 Morning NewsV6 Fallowing Governor Abbott's"Open Texas"guidelines, • Grapevine businesses are providing the necessary Weekend safety and social distancing precautions for a FUN, _ SHOP,WINE,DINE EXPERIENCE in Historic Downtown and Grapevine Mills.There's plenty of free parking on Guide Following Governor Abbott's "Open Texas" guidelines,Grapevine _� the Urban Wine Trail and at Grapevine's many iconic businesses are providing the necessary safety and social 11 restaurants,unique shopping venues,galleries and distancing precautions for a FUN,SHOP,WINE,DINE EXPERIENCE ' ' attractions with safe,restricted experiences.Stay in Historic Downtown and Grapevine Mills. There's plenty of free ,jp_ over now and take advantage of the great rates at parking on the Urban Wine Trail and at Grapevine's many Iconic Grapevine's hotels. restaurants,unique shopping venues,galleries and a - Visit GrapevineTexasUSA.com attractions with safe,restricted experiences. Stay over now and take advantage of the great rates at Grapevine's hotels. F-7 Visit GrapevineTexasUSA.com \ Print Ad Schedule - Shopping pp g Date Publication Size OPEN Friday, June 5 Dallas Morning News Weekend Guide Y4 page Friday, June 5 Fort Worth Star-Telegram Main News Section Y4 page Sunday, June 14 Fort Worth Star-Telegram Y4 page June 14 — July 13 Community Impact — Grapevine Colleyville Southlake Full page S��awa wcPi2f.�tGz, torpor-ow brings. , f�,, Vlaf GepevineT USA. � 4 v45'KJ i I Print Ad Samples - Wine IF . . OPEN �N 1. % page i0i_11I `Nvor Fort Worth Star- Telegram SCH1/s page • • VS •VER Following Governor Abbott's"Open Texas" guidelines,Grapevine businesses are providing SUMMERTIME the necessary safety and social distancing 1/s page C rosy precautions for a FUN,SHOP,WINE,DINE EXPERIENCE in Historic Downtown and Timbers IN GRAPEVINE Grapevine Mills.There's plenty of free parking Community on the Urban Wine Trail and at Grapevine's many iconic restaurants,unique shopping venues, Impact Gazette Following Governor Abbott's"Open Texas"guidelines,Grapevine businesses are galleries and attractions with safe,restricted providing the necessary safety and social distancing precautions for a FUN,SHOP, experiences.Stay over now and take advantage WINE,DINE EXPERIENCE in Historic Downtown and Grapevine Mills.There's plenty of the great rates at Grapevine's hotels. offree parkingon the Urban Wine Trail and at Grapevine's many iconic restaurants, 'T '+ unique shopping venues,galleries and attractions with safe, restricted experiences. Visit GrapevineTexasUSA.com Stay over now and take advantage of the great rates at Grapevine's hotels. Visit GrapevineTexasUSA.com �' Print Ad Schedule — Wine ' Date Publication Size Sunday, June 7 Fort Worth Star-Telegram Y4 page Wednesday, June 10 Fort Worth Star-Telegram Arts & Life Section Y4 page Friday, June 12 Dallas Morning News Weekend Guide Y4 page June 14 — July 13 Community Impact — Grapevine Colleyville Southlake % page June Issue Cross Timbers Gazette % page I *k Y14ta � ;moi 2� � • : • • •Wmmsl ME • M. I • • i • • GRAPEVINE' — a, �F 11 H6N 18 'CLOS OPEN GRAPEVINE'S - SHOP. WINE ...�i -. t DINE OPE 9� G RAPEVI N ETEXAS GRAPEVINE'S 7, ` � SHOP, WINE OPE �t DINE G RAPEVI N ETEXAS GRAPEVINE'S SHOP, WINE OPE r �t DINE GRAPEVI N ETEXAS `4 �'` GrapevineTexasUSA.com Radio Advertising - DFW Market Radio Ads Duration Dates of Flight :30 seconds June 1-15 Stations: • KDGE-FM (102.1) �► • KDMX-FM (102.9) • KLUV-FM (98.7) • KJKK-FM (100.3) • KVIL-FM (103.7) • KSCS-FM (96.3) • KPLX-FM (99.5) 04 rt vsM1t TV Advertising - DFW Market ...................................... TV Ads Duration Dates of Flight AO :15 seconds June 1-15 GRAPEVINETEXAS Stations: Visit GrapevineTexasUSA.com • CBS11 • FOX4 • NBC5 • WFAA8 � a�z Digital & Social Media Advertising OPEN L� Digital Placement - YouTube Pre-Roll Videos Duration Dates A, OPEN 0 :15 second video June 1-19 �3 Facebook & Insta9 ram Videos Duration DatesL S :15 seconds June 1-19 J �4 v454 Shop Grapevine + Dine Grapevine Resident Campaign Shop Grapevine + Dine Grapevine Grapevine Resident Campaign Grapevine Resident Campaign launched in partnership with City Manager's Office. This campaign will feature a series of direct mail pieces and social media posts with a strong call to action to "Get Grapevine Businesses Back in Business," by supporting our great variety of shopping and dining options. �*P� VE Shop Grapevine + Dine Grapevine Campaign Elements • Social Media Posts and Photo Contests • Direct Mail Pieces to Grapevine Residents �*P� VE Shop Grapevine + Dine Grapevine Campaign Social Media Photo Contest This 10-week campaign has a heavy social media component encouraging locals to: 'k Like ,Fellow /+Share ... 1 . Upload photos of themselves inside any ,GRA V1 E, Ccitly ofGrapevineTexas I I SHOPIDINE GRAPEVINE-KICKS OFF TODAY- Grapevine business, to the City of Grapevine .r/ BIG SHOPPING&DINING FUN AHEAD! Start snapping those selfies while shopping and/or dining is Grapevine! F ace book o r Twitter accounts Today,we kick-off a FUN opportunity for one lucky participant to WIN a $100 gift card each week,for the next 10-weeks!...See Mare City of Grapevine Texas @CityOfGrapevine 2. Use hashtags #ShopGrapevine or r Home #DineGrapevine About . f 21 Pintos > Videos 3. Tag two of their friends (by doing this, they are Posts Community extending the reach of the contest, while 10013 11 Shares promoting local businesses) 05 Like Q comment ip Share 9� Maty 9aG44penoexas In return for their support, they will be entered BIG SHOPPING&sell FUNAHEAD' we into a random drawing each week to win a Get yourselves selfie-ready because we are about to kick-0ffa FUN opportunity for one lucky participant to WIN a$100 gift card each week, for theCheck next here $100 gift card to their favorite Grapevine retail Check back here on Monday,June 1 for full details... shop or restaurant. Shop Grapevine + Dine Grapevine Campaign Social Media Posts Daily social media posts to promote Grapevine businesses, events and promotions Short video vignettes featuring various local businesses discussing what "Shopping Local" means to them and our community a K ''9 _k �RAP� VINE. .. Shop Grapevine + Dine Grapevine Direct Mail Campaign ATTENTION GRAPEVINE Let's get our businesses back in business! Oversized Postcards #DineGrapevine #ShopGrapevine Aseries of full-color, 8 '/2" x 11" direct mail piece will be Now is the perfect time to dine at your favorite Grapevine restaurants or find a new favorite.Grapevine's retailers are open and sent to all Grapevine residents to remind them to support ready to serve you with all the necessary precautions in place. local businesses. Wi100 Gift " City Newsletter There will be a special Shop Grapevine + Dine Grapevine Summertime promotion in the City Newsletter, inserted in VINE, the Community Impact newspaper mailed to all Grapevine T A s1 households. (2i(ammett4 Ym IN GRAPEVINE / Summertime in Grapevine — DFW and Outer Market ' Campaign This new and improved summer campaign is called Summertime IN GRAPEVINE in Grapevine. The campaign provides a more direct and effective way for us to celebrate summer and encourage people to plan a summer staycation, weekend getaway or daytrip to Grapevine. Through this campaign, we will promote Grapevine's incredible mainstays such as hotels & resorts; bistros & cafes; world-class attractions and events; shopping at major brand name stores and unique boutiques. The campaign will officially kick-off on June 15. \ j Ifj �� • Summertime in Grapevine Campaign Elements IN GRAPEVINE • Print • Digital + Social Media • TV • Radio • Media Relations 04 �rt vsM1t o(wmet&W IN GRAPEVINE T rg et Markets 0 � rf Core and Outer Drive Markets IN GRAPEVINE More than 22.7 Million People Oklahoma City Wichita Falls. Lubbock Dallas/Fort Worth Abilene 00 0 Tyler/Longview Shreveport Midland/Odessa Waco/Temple/Bryan *Austin San Antonio Houston � a�z IN GRAPEVINE ■ Print �4 v454 0It / uffowzOne Print Ad Samples N GRAPEVINE Family-Friendly Fun �allhi,: � a�o.me a^`�ry ung a F °x61cFrP,9 �?o�G�:�¢mmP�;na6ee actai u„* � � � � jl ,, , (ZO &MMeehne Print Ad Samples N GRAPEVINE Girlfriends Getaways A A 4 �,Ca t°�ia�mrv+c.nv.�`'"h �wsum��, �vwMnwx�a�c ceR` am s�^ pat PuE.esq�h `� � mt°a'+a GraPe�1� F� �0 � fl u ��zeO� Print Ad Samples N GRAPEVINE Couples Getaways ��m P + � o n ♦My„ q1 IA��V�N6 tl�rl x 1J ee '�1��aVe goP1a,`^� hwa, rt 5151 ��• Print Publications IN GRAPEVINE DFW Market Outer Markets • Dallas Morning News Texas Monthly • Fort Worth Star-Telegram Texas Highways • Community Impact Texas Events Calendar • D Magazine AAA World (Oklahoma) • Fort Worth Magazine AAA Texas Journey • 360 West/76092 Authentic Texas • Cross Timbers Gazette Red River Family (Oklahoma) • DFW Child Magazines The Oklahoman n 4 Oak}`14c IN GRAPEVINE Dolgit I 0 Soci I Medi Digital & Social Media Advertising Behavioral + Geographic Targeted Ads IN GRAPEVINE ---- :30 second videos ads on Pre-roll on YouTube • Behavioral + Geographic Targeted Banner Ads — TourTexas.com. TripAdvisor - Facebook and Instagram Static Ads + :30 Video Ads Awl euware Email Blasts � IN GR�PEVMtE — • Fort Worth Star-Telegram (75,000) �f- TEXRail Riders within 10-mile radius of a station (85,000) Third Party Social Media Posts • Dallas Morning News Facebook " r e a ra K=s • Dallas Observer & Fort Worth Weekly Facebook -4\ % 11 .4 / IN GRAPEVINE TV/ R;Idlo r TV & Radio Advertising DFW Core Market + Outer Markets IN GRAPEVINE TV Ads — DFW Core + Outer Markets Duration Dates of Flight a :15 & :30 seconds June 15 — September 5 I N G RA'P-rrr"t Radio Ads - DFW Core + Outer Markets Duration Dates of Flight :30 seconds June 15 - September 5 A fiTy (fifiyr" n 4 C�k V14c IN GRAPEVINE m edi ox Relatmions Media Relations Strategy Pitch Local /National TV/Radio/Morning Key Community Calendars Shows o00 - Post on local&national Tv o0o calendars SHOW I NEWS Media Missions Pitch Print Newspapers DO Visit Key Markets -Abilene-Austin • DFW- Dallas Morning News/Ft. Star Telegram \ � � � i� -Houston q • Austin-Austin American Statesman • Tyler-Tyler Morning Telegraph -Oklahoma • Longview-Longview News JournalON IN GRAPEVINE -Waco • Athens-Athens Daily Review -- • Waco-Waco Tribune Content Creation • Waxahachie-Waxahachie Daily Light Online • Images• p pers Corsicana-Corsicana Daily Sun Newspapers • Videos • • Articles Houston-Houston Chronicle • Blocs • Granbury-Hood County News • CrossTimbers Gazette • Weatherford-Weatherford Democrat • Community Impact News • Stephenville-Stephenville Empire-Tribune . 360 West Magazine.Com Social Media Posts • Jacksboro-Jacksboro Herald Gazette • D Magazine.com(Front Burner) - Facebook • Denton-Denton Record-ChronicleCulturemap.com - Linkedln • Sherman-Herald Democrat • DFWChild.com I nstagram • Oklahoma City-The Oklahoman Dallasites 101 - Twitter RamblerNewspapers.net Austin com - YouTub e �P Y � x • DFWnewsflash,com • HoustonPress.com • DallasObserver.com • FWWeekly.com *o � �k V154f Come Together in Grapevine, Texas Convention Sales Promotion - a a *410 PER PAID ROOM REBATE* Given the current state of our industry,the Grapevine Convention&Visitors Bureau invites you to save big on a future meeting when you COME TOGETHER IN GRAPEVINE, TEXAS! aropevine Highlights: r minutes of Dullas Internalionolk * More than i Milled cxxxo�Hxa.r {liYif� ev�srt �w• El ox �: 4 Ory4 V•`+�2 �a w 1 Ah G IR • r F tiR�iP VE i 7 F. l 4 S n � K a x a � 4 Ok�V15t�4 1